Posts
What You Should Know About Google's Quality Score (or, How to Save 50% on AdWords)
Marketing Articles
If you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…
Google Reveals Automotive Repair & Maintenance Shopping Secrets and Trends
Aftermarket Analysis, Marketing ArticlesHere are some interesting automotive repair trends on consumers searching for vehicle maintenance and repair services, for both Do It Yourself (DIY) and Do It For Me (DIFM) vehicle owners. It's the subject of a report released by the folks over…
Increase Relevance (and Sales!) with Email Segmentation
Aftermarket Analysis, Marketing Articles One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We're all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures…
Vehicle Segment Trends by Region
Aftermarket Analysis, Market Research, Marketing ArticlesJumpstart Automotive Group released a report on online car shopping trends by U.S. region, showing the top vehicle segments as well as the top shopping considerations. The company analyzed behaviors of automotive website users in 2012 "to draw…
How Enthusiasts Decide Where to Buy
Aftermarket Analysis, Market Research, Marketing ArticlesWelcome back to our blog. Today we'll take a look at how enthusiasts decide where to buy their engine components. This includes purchasing auto parts in retail stores, or purchasing online.
We surveyed thousands of automotive enthusiasts about…
Trend 18: Where Consumers Find Information on Engine Parts, by Age Group
Aftermarket Analysis, Market Research, Marketing ArticlesToday we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers.
As…
Trend 20: 6 Ways to Improve Email Deliverability
Aftermarket Analysis, Marketing ArticlesAs an email marketer, it's important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don't panic though, there are steps…
Trend 21: Using Social Media Effectively
Aftermarket Analysis, Market Research, Marketing ArticlesHere's how to effectively use your social media campaign to connect with your customers and evaluate your business.
Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have…
Trend 21: Using Social Media Marketing Effectively
Aftermarket Analysis, Market Research, Marketing ArticlesHere's how to effectively use your social media campaign to connect with your customers and evaluate your business.
Building a large following of fans is nice or fun to brag about, but to really make your social media campaign work, you have…
Amazon and 3 Predictions for the Automotive Aftermarket
Aftermarket Analysis, Market Research, Marketing ArticlesOur series of automotive trends continues with our predictions on one of the automotive aftermarket's largest retailers, Amazon.
Prediction 1: Amazon will start charging sales tax. More states are following suit in the bid to make Amazon charge…
eBay and 3 Predictions for the Automotive Aftermarket
Aftermarket Analysis, Market Research, Marketing ArticlesThe online giant eBay is growing and evolving with both consumers and merchants in mind. It's now more than an online auction site and "the world's online marketplace." It has evolved into sales platforms and technologies, through its many subsidiaries,…
Google and 4 Predictions for the Automotive Aftermarket
Aftermarket Analysis, Market Research, Marketing ArticlesGoogle is significantly changing the online landscape with new services like Google+, Google Wallet and Google Shopping. Here are our predictions how these services will be a significant specialty auto parts industry trend.
Prediction 1: SEO…