Posts

In With Audience Buying, Out With Media Buying. In With Audience Planning, Out With Media Planning
Marketing ArticlesAudience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...

Automotive Email Marketing Trends 2021
Marketing ArticlesEmail marketing can be overwhelming, so to help out, here are the top automotive email marketing trends for 2021. Email marketing has evolved a lot in the past 40 years and continues to evolve today.When you're writing and designing…

What is Programmatic Marketing?
Marketing Articles How programmatic marketing and real time bidding works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the advertising world in many industries. It's now available in the automotive aftermarket.It's…

Conversion Rate Optimization Case Study: Automotive
Marketing ArticlesData from our newest eCommerce conversion rate optimization case study shows that site speed is the most important factor affecting website conversion rate. This case study may be the most comprehensive analysis ever done on automotive websites. New…

Automotive Direct Mail Marketing, Other Tips to Drive Shop Traffic
Marketing Articles Automotive direct mail ideas, plus auto shop advertising tips Automotive direct mail marketing is one way to combat the coronavirus shutdown, which has been devastating to local businesses. Here are some auto shop advertising tips and direct…

Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News
Aftermarket Analysis, Market Research, Marketing ArticlesNote: See related article, click here: Auto parts chain store sales trends. Aftermarket eCommerce maintaining big increase from 2019(July 28) Data shows the aftermarket eCommerce channel has a significant year-over-year (YoY) revenue…

Future of the Automotive Industry: 2020 Predictions by Automotive Industry Experts
Aftermarket AnalysisIndustry experts give their predictions of automotive aftermarket industry trends for 2020. They offer their takes on video advertising, website design and speed, product data and AI. There are also predictions on 3P marketplaces including Walmart, Amazon and...

Auto Parts eCommerce Solutions
Aftermarket AnalysisHere's the ultimate comparison of the 52 best auto parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...

We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Marketing ArticlesCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths. Myth#1: Black Friday: the most important online shopping…

Digital Marketing for Car Dealers
Marketing ArticlesDigital marketing: does car dealer SEO matter?Does car dealer SEO matter...why, yes, it does! Here's why. Organic traffic is the #1 source of web traffic for the average car dealer website in 2021.In 2021, the average car dealer…

Auto Parts SEO Technical Guide for Marketers
Marketing ArticlesWe put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…

Automotive Ecommerce Trends: Shoppers Searching for Manufacturer Websites
Aftermarket Analysis, Market Research, Marketing ArticlesAuto parts eCommerce trends: Why auto parts shoppers search for manufacturer websites before making a purchase Here's one of the most important automotive eCommerce trends. While consumers search for an automotive eCommerce website, they also…