Tag Archive for: Car Parts Marketing Ideas and Trends
Customer Retention Examples, Part 1
Automotive Market Research, Automotive MarketingUse these customer retention examples to increase sales. Here are four custom retention examples that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers. We'll…
Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search
Automotive Market Research, Automotive MarketingAre you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important.Knowing these basic categories is…
Auto Parts SEO vs Paid Search Case Study #3
Automotive MarketingWe posted results of a case study on SEO vs. paid search for auto parts vs. search engine optimization (SEO) several years ago.Here's another case study showing actual SEO vs. paid search results before, during and after paid brand advertising…
How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try
Auto Aftermarket News & Trends, Automotive MarketingAuto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers.Here are three ways to have a free brand advertising campaign when combined with paid search.If…
Paid Search vs SEO Case Study #2 for Auto Parts
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingPay per click (PPC) vs automotive SEO is an important combination for marketing. A common question in the auto parts industry is the PPC vs SEO debate: Whether both types of online marketing are necessary and if these marketing efforts detract…
Auto Parts: Online Sales to Break $6 Billion in 2015
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing(Editor's note: this article was originally published in November 2014, for an updated forecast, click here for a more current article.Aftermarket auto parts online continues to grow as a sales channel, and online sales will break…
How Online Auto Parts Buyers Shop for Parts & Accessories
Automotive Market Research, Automotive MarketingIf you sell auto parts online, then your website needs to make a great first impression because auto parts buyers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
Automotive PPC Case Study vs SEO
Auto Aftermarket News & Trends, Automotive MarketingRead our automotive PPC case study #1 and #2. Do you sell aftermarket car parts online and are new to PPC (pay per click) advertising? You may wonder what will happen to your site's existing organic traffic when you start paid search.It's…
Auto Parts Marketing: Online Sales of Parts & Accessories to Hit $5 Billion in 2014
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: this article was originally published in April 2014, for an updated forecast, click here for a more current article.If you're marketing automotive parts online, parts and accessories once again showed a significant sales increase…
Auto Parts Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics
Auto Aftermarket News & Trends, Automotive MarketingAuto parts online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is…
Automotive SEO Ranking Factors and Correlations Study
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
Gift Ideas and Wish Lists: Tools to Increase Online Sales & Conversions This Holiday Season
Automotive MarketingIf you sell auto parts online, you can increase online sales using website enhancements like gift idea suggestions and wish lists. Assuming you're using search engine optimization (SEO) or pay per click (PPC) advertising, it's a great way to…
