Tag Archive for: Car Parts Marketing Ideas and Trends
How to Perform Effective Automotive SEO
Automotive MarketingAs search engine optimization gets more technical each year, more people in the automotive industry ask, “what is automotive SEO?” SEO E-A-T covers so many areas and is different if you’re considering an automotive parts website vs. an automotive dealership website. We thought we’d break it down covering best practices for 2022 and...
Consumer Search Patterns: 6 Types of Search Queries
Auto Aftermarket News & TrendsIt's important for anyone in internet marketing to understand consumer search patterns, how search intent matters and these six types of search queries. These are basic types of search queries used to find automotive aftermarket parts and accessories.In…
New Car Buyer Demographics
Automotive Market ResearchWe get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2020. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...
We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Automotive MarketingCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths. Myth#1: Black Friday: the most important online shopping…
Digital Marketing for Car Dealers
Automotive MarketingDealership SEO internet marketing: does car dealer SEO still matter?Does dealership SEO marketing matter anymore? Why, yes, it does! Here's why. Organic traffic is a top source of web traffic for the average car dealer website in 2022.The…
Google Shopping Image Requirements for Auto Parts
Automotive MarketingIf you use Google Shopping for auto parts, you may have images are disapproved for not complying with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received the "risk of disapproval" notice, followed by…
Auto Parts SEO Technical Guide for Marketers
Automotive MarketingWe put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
Auto Parts Retail Industry: Digital Influence on Retail Auto Parts Sales
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingIn our auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping. Nearly all offline retail sales begin online.Our latest auto parts retail industry outlook shows…
What To Expect From An Auto Parts SEO Company: A Guide
Auto Aftermarket News & Trends, Automotive MarketingAre you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results?If you need SEO services, how do you know what to even…
Auto Parts Keyword List for SEO
Auto Aftermarket News & Trends, Automotive MarketingAre you trying to compile an auto parts keyword list for your SEO? As you may know, we recommend using our EAST acronym and Google's E-A-T to optimize web pages.Still, it's important to know how auto parts keywords play a role. We do extensive…
Guide for Dealers: Fixed Ops SEO is Different Than New Car SEO Services
Automotive MarketingFixed ops SEO is significantly different than what dealerships use for front of house SEO. Shoppers search for OEM parts differently than they search for new automobiles. Front of the house marketing uses different search terms. It also has…
Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…
