Posts
New Car Buyer Demographics
Market ResearchWe get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2020. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...
We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Marketing ArticlesCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths. Myth#1: Black Friday: the most important online shopping…
Digital Marketing for Car Dealers
Marketing ArticlesDigital marketing: does car dealer SEO matter?Does car dealer SEO matter...why, yes, it does! Here's why. Organic traffic is the #1 source of web traffic for the average car dealer website in 2021.In 2021, the average car dealer…
Google Shopping Image Requirements and Specifications for Auto Parts in 2021
Marketing ArticlesIf you use Google Shopping for auto parts in 2021, you may have images are disapproved for not complying with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received the "risk of disapproval" notice,…
Auto Parts SEO Technical Guide for Marketers
Marketing ArticlesWe put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
Auto Parts Retail Industry: Digital Influence on Retail Auto Parts Sales (Updated Sept. 2020)
Aftermarket Analysis, Market Research, Marketing ArticlesIn our auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping. Nearly all offline retail sales begin online.Our latest auto parts retail industry outlook…
What To Expect From An Auto Parts SEO Company: A Guide
Aftermarket Analysis, Marketing ArticlesAre you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results?If you need SEO services, how do you know what to even…
Auto Parts Keyword List for SEO
Aftermarket Analysis, Marketing Articles[Auto parts keyword list article updated for 2020] Are you trying to compile an auto parts keyword list for your SEO?As you may already know, we do extensive testing and experimenting on what works best for SEO. We also do our own case studies…
Guide for Dealers: Fixed Ops SEO Services are Different Than New Car SEO Services in 2020
Marketing ArticlesFixed ops SEO services are significantly different than what dealerships use for front of house SEO. Shoppers search for OEM parts differently than they search for new automobiles. Front of the house marketing uses different search terms.…
Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Aftermarket Analysis, Market Research, Marketing ArticlesManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…
New Google SERP Format: Facts, Fiction and Rumors
Aftermarket Analysis, Marketing ArticlesWith the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016
Aftermarket Analysis, Marketing ArticlesNote: this article is from January 2016. For more current information, click here for automotive aftermarket trends. How big is the automotive aftermarket industry?ECommerce auto parts sales narrowed the gap with traditional brick…
