Tag Archive for: Car Parts Marketing Ideas and Trends
Trend 18: Where Consumers Find Information on Engine Parts, by Age Group
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchToday we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers.As…
Trend 20: 6 Ways to Improve Email Deliverability
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingAs an email marketer, it's important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don't panic though, there are steps…
Amazon and 3 Predictions for the Automotive Aftermarket
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchOur series of automotive trends continues with our predictions on one of the automotive aftermarket's largest retailers, Amazon.Prediction 1: Amazon will start charging sales tax. More states are following suit in the bid to make Amazon charge…
eBay and 3 Predictions for the Automotive Aftermarket
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchThe online giant eBay is growing and evolving with both consumers and merchants in mind. It's now more than an online auction site and "the world's online marketplace." It has evolved into sales platforms and technologies, through its many subsidiaries,…
Trend 33: Mobile Devices, From Flash to HTML5
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingThe development of Flash for mobile devices has officially ceased. Adobe has announced that it will commit its resources to HTML5, a platform with broader support capabilities. After Apple excluded the use of Adobe Flash player in its mobile…
4 Things Wrong With Your Social Media Strategy
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchAre you making these common mistakes with your social media strategy?Mistake 1: Assuming that consumers follow you to have a "relationship." Most don't. The vast majority of consumers follow brands on social media to get discounts. Only two…
Why Email is Essential to Your Automotive Online Marketing Plan
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchWelcome back to our blog for another look at Internet marketing in the automotive aftermarket!Email marketing is one of the most effective ways to reach automotive consumers; you can tailor your marketing message to specific consumers to…
2 Things to Know About Online Sales of Auto Parts in 2012
Auto Aftermarket News & Trends, Automotive Market Research(Note: a more current post covering online sales of auto parts for 2015 is here).For our first automotive aftermarket trend, we look at two things you need to know about online retail sales of auto parts in 2012.1). Retail brick…
New Auto Market Research: Secrets of Parts Buyers Revealed
Automotive Aftermarket Marketing, Automotive Market ResearchNew BuyerZoom and BrandZoom research reports are available through the Hedges & Company Market Research Store. We've added new reports covering engine bearings, carburetors, connecting rods, cylinder heads, engine blocks, performance fasteners,…
2012 Online Sales of Auto Parts Growing
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchNote: this article was originally published in April 2012, for an updated forecast, click here for a more current article.With the Catalyst 2012 conference this week -- ChannelAdvisor's annual ecommerce gathering -- we thought this…
SEMA Show Opinion Leaders Report Released; SEMA Market Research by Hedges & Company
Automotive Market ResearchThe Specialty Equipment Market Association (SEMA) released a new SEMA market research report written by Hedges & Company. It covers results of the SEMA Show Opinion Leaders program.Hedges & Company is a market research company serving…
