How will 2011 be for the Automotive Aftermarket Industry?

Happy New Year for the automotive aftermarket industry! Following up on our popular blog post "What If You Invested $1,000 in Automotive Aftermarket Companies" the Hedges & Company Automotive Aftermarket Index finished 2010 with a 48% gain.…

How to Calculate Gross Profit Margin Return on Investment (GMROI) to Manage Inventory

Marketing Articles

Learn calculate GMROI (Gross Margin Return on Investment) in Excel. The Turn Earn Index and GMROI are two simple ways to help manage your inventory and run your business. Need to know the GMROI formula? Read on! GMROI formula definition: GMROI…

Hedges & Company focuses on automotive market research.

Small Company Growing Pains: Learn the Growth Stages of a Company

Marketing Articles

Learn the growth stages of a company Growth stages of a company tend to be similar across different businesses. As a business grows, it goes through distinct stages of growth. These stages have unique characteristics and challenges and require…

How A Price Increase/Decrease Affects Gross Profit vs. Unit Sales

Marketing Articles

(Note: if you just need to calculate gross margin or mark up, please scroll down to the bottom.) Calculate the impact of price increase on profit If you want to increase gross margin with a price increase, you should know how gross profit…

Rule of Three Marketing: Market Share and Market Dynamics

Market Research, Marketing Articles

Why do some companies thrive and dominate their market segment, only to later become an afterthought? Market dynamics and the Rule of Three explains how some companies succeed and some fail.Most industries and market segments, including…

Learn How To Do 80/20 Analysis in Excel to Analyze your Business

Marketing Articles

Learn how to do 80-20 analysis in Excel, and use the 80-20 principle to manage your business, reduce costs and increase your profits.You've probably heard about Pareto's Law or the 80-20 principle. Although...most people only understand…

Why Was This Recession Different? It Was the Double-Dip In Auto Parts Sales

Aftermarket Analysis

When looking at the auto parts retail segment of the economy, the Great Recession not only lasted longer than previous recessions, but our market research shows auto parts retail sales also had a double-dip. For all the talk in the news media…

Ideas For The Best Email Marketing Subject Lines

Aftermarket Analysis, Market Research, Marketing Articles

Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate.Why is this so important? Let's say in a year you send 100,000…

Hedges & Company Principals To Speak at SEMA Show

Aftermarket Analysis, Market Research, Marketing Articles

Tuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking…

Hedges & Company Selected for New Google AdBirds Program

Aftermarket Analysis, Marketing Articles

April 1, 2014 Hedges & Company, a Google Partner agency specializing in the automotive aftermarket, is proud to announce we have been selected by Google to participate in a new advertising format called Google AdBirds.AdBirds is an exciting…

How will 2011 be for the Automotive Aftermarket Industry?

How to Calculate Gross Profit Margin Return on Investment (GMROI) to Manage Inventory

Small Company Growing Pains: Learn the Growth Stages of a Company

How A Price Increase/Decrease Affects Gross Profit vs. Unit Sales

Rule of Three Marketing: Market Share and Market Dynamics

Learn How To Do 80/20 Analysis in Excel to Analyze your Business

Why Was This Recession Different? It Was the Double-Dip In Auto Parts Sales

Ideas For The Best Email Marketing Subject Lines

Hedges & Company Principals To Speak at SEMA Show

Hedges & Company Selected for New Google AdBirds Program

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