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Stages of Growth in a Company and 'Growing Pains'

As a business grows, it goes through major, distinct phases of growth. These phases have unique characteristics and challenges and require some strategic planning. Recognizing these characteristics (even better, preparing for them) will help…
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How A Price Increase/Decrease Affects Gross Profit vs. Unit Sales

(Note: if you just need to calculate gross margin or mark up, please scroll down.) If you want to increase gross margin with a price increase, you should know how gross profit is calculated and assuming a drop in unit sales, how many unit…
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Rule of Three Marketing: Market Share and Market Dynamics

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Why do some companies thrive and dominate their market segment, only to later become an afterthought? Market dynamics and the Rule of Three explains how some companies succeed and some fail. Most industries and market segments, including…
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Using the Pareto 80/20 Principle to Analyze your Business and Increase Profits

Here's how the 80/20 principle can be used to manage your business, reduce costs and increase your profits. You've probably heard about Pareto's Law or the 80/20 principle, although most people only understand 20% of it, 80% of the time (rim…
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Why Was This Recession Different? It Was the Double-Dip In Auto Parts Sales

When looking at the auto parts retail segment of the economy, the Great Recession not only lasted longer than previous recessions, but our market research shows auto parts retail sales also had a double-dip. For all the talk in the news media…
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What if You Invested $1,000 in Automotive Aftermarket Companies?

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Also see our update on this topic, posted November 2, 2010 If you invested $1,000 in the S&P 500 and $1,000 in a representative group of publicly-traded automotive aftermarket companies on January 1, 2008, how would your investment look…
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Ideas For The Best Email Marketing Subject Lines

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Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let's say in a year you send 100,000…
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Hedges & Company Principals To Speak at SEMA Show

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Tuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking…
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A Checklist If You're Thinking of Selling Online

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A friend of ours, Rob Eberhart, posted a good checklist to follow if you're considering selling automotive performance parts and accessories online. Rob's an expert on selling auto parts online and works at Direct Communications, Inc. (DCi),…
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Hedges & Company Selected for New Google AdBirds Program

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April 1, 2014 Hedges & Company, a Google Partner agency specializing in the automotive aftermarket, is proud to announce we have been selected by Google to participate in a new advertising format called Google AdBirds. AdBirds is an exciting…