Automotive Marketing Articles and Information

News & information on automotive marketing, automotive SEO & PPC, auto parts marketing trends and aftermarket marketing. We cover SEO marketing, Google Ads, Google Shopping, technical articles on auto parts SEO, and more.

Automotive marketing trends

Learn about automotive marketing trends, including industry trends and eCommerce trends.

Ideas For The Best Email Marketing Subject Lines

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Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let's say in a year you send 100,000…

Hedges & Company Principals To Speak at SEMA Show

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Tuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking…

A Checklist If You're Thinking of Selling Online

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A friend of ours, Rob Eberhart, posted a good checklist to follow if you're considering selling automotive performance parts and accessories online. Rob's an expert on selling auto parts online and works at Direct Communications, Inc. (DCi),…

Hedges & Company Selected for New Google AdBirds Program

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April 1, 2014 Hedges & Company, a Google Partner agency specializing in the automotive aftermarket, is proud to announce we have been selected by Google to participate in a new advertising format called Google AdBirds. AdBirds is an exciting…