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3 Things You Didn’t Know About 2005-2013 Mustang Owners

Aftermarket Analysis, Market Research, Marketing Articles
2013 Shelby GT500 Tribute Mustang
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66 aftermarket trends and facts

Today we’re unveiling three things you didn’t know about 2005-2013 Mustang owner demographics, one of the most important vehicles in our industry. The fifth generation, or S197 platform, Mustang market is a large and healthy segment for the automotive aftermarket industry and here are some vehicle registration statistics.

1). The typical 2005-2013 Mustang owner owns his or her home.Mustang owner demographics

2). 2005-2013 Mustang owners have an annual household income of $72,115. For comparison the average US annual household income in 2012 is around $51,000.

3). 68% of 2005-2013 Mustang owners are male and 32% are female.

Thanks for following our 66 Trends in 66 Days series.

What’s your experience selling to Mustang owners? Feel free to post comments below. Watch for future posts on demographics of Corvette owners, Chevy Camaro owners, and Dodge Challenger owners.

Check in tomorrow for Trend 64: Two things you didn’t know about sales of auto parts and accessories for the first half of 2012.

 

3 Things You Didn’t Know About 2005-2013 Mustang Owners was last modified: August 26th, 2012 by admin

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August 26, 2012/2 Comments/by admin
Tags: Auto Aftermarket Industry News & Automotive Aftermarket Research, Auto Parts Marketing Strategy, Automotive Market Research, SEMA Show
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2 replies
  1. Douglas says:
    September 5, 2012 at 8:55 am

    Good info. Does your company have mailing lists for Mustang owners? We sell access. for all years of Mustangs. Thanks.

    • hedgesandcompany says:
      September 5, 2012 at 9:30 am

      Yes, we have mailing lists for all Mustang owners including 1965-1973, 1979-1993 Fox body Mustang, 1994-2004 SN-95 Mustang, and the 2005-up 5th generation Mustang. More information is available here: https://hedgescompany.com/consumer-automotive-mailing-lists

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