Today we’re unveiling three things you didn’t know about 2005-2013 Mustang owner demographics, one of the most important vehicles in our industry. The fifth generation, or S197 platform, Mustang market is a large and healthy segment for the automotive aftermarket industry and here are some vehicle registration statistics.
1). The typical 2005-2013 Mustang owner owns his or her home.
2). 2005-2013 Mustang owners have an annual household income of $72,115. For comparison the average US annual household income in 2012 is around $51,000.
3). 68% of 2005-2013 Mustang owners are male and 32% are female.
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What’s your experience selling to Mustang owners? Feel free to post comments below. Watch for future posts on demographics of Corvette owners, Chevy Camaro owners, and Dodge Challenger owners.
Check in tomorrow for Trend 64: Two things you didn’t know about sales of auto parts and accessories for the first half of 2012.