Automotive Marketing Articles and Information

News & information on automotive marketing, automotive SEO & PPC, auto parts marketing trends and aftermarket marketing. We cover SEO marketing, Google Ads, Google Shopping, technical articles on auto parts SEO, and more.

Automotive marketing trends

Learn about automotive marketing trends, including industry trends and eCommerce trends.

excel formula

How A Price Increase/Decrease Affects Gross Profit vs. Unit Sales

(Note: if you just need to calculate gross margin or mark up, please scroll down.) If you want to increase gross margin with a price increase, you should know how gross profit is calculated and assuming a drop in unit sales, how many unit…
gmroi turn earn

Rule of Three Marketing: Market Share and Market Dynamics

,
Why do some companies thrive and dominate their market segment, only to later become an afterthought? Market dynamics and the Rule of Three explains how some companies succeed and some fail. Most industries and market segments, including…
gmroi turn earn

Using the Pareto 80/20 Principle to Analyze your Business and Increase Profits

Here's how the 80/20 principle can be used to manage your business, reduce costs and increase your profits. You've probably heard about Pareto's Law or the 80/20 principle, although most people only understand 20% of it, 80% of the time (rim…
gmroi turn earn

Ideas For The Best Email Marketing Subject Lines

, ,
Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let's say in a year you send 100,000…
gmroi turn earn

Hedges & Company Principals To Speak at SEMA Show

, ,
Tuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking…
gmroi turn earn

A Checklist If You're Thinking of Selling Online

,
A friend of ours, Rob Eberhart, posted a good checklist to follow if you're considering selling automotive performance parts and accessories online. Rob's an expert on selling auto parts online and works at Direct Communications, Inc. (DCi),…
gmroi turn earn

Hedges & Company Selected for New Google AdBirds Program

,
April 1, 2014 Hedges & Company, a Google Partner agency specializing in the automotive aftermarket, is proud to announce we have been selected by Google to participate in a new advertising format called Google AdBirds. AdBirds is an exciting…