Here you’ll find automotive aftermarket marketing and marketing support information and articles. There is a lot of information to help you market your business online.
Trend 54: 3 Things You Didn’t Know About 2010-2013 Camaro Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday we're reporting three important demographics of 2010-2013 Camaro owners. The fifth generation Camaro has been relatively popular after production ended with the 2002 model year and started back up in 2009 with the 2010 model year.1).…
Camshaft Buyers Look to Improve Performance in Their Vehicles
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing Today's trend takes a look at camshaft consumers based on our surveys of enthusiasts who have purchased camshafts.Our BuyerZoom reports show consumer shopping habits and behavior based on surveys sent to over 3,000 automotive enthusiasts.…
3 Intake Manifold Brands With Highest Brand Awareness
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing Here's a look at top intake manifold brands most recognized by consumers. Brand awareness is a very important metric for any aftermarket brand. Results are based on our surveys to over 3,000 automotive enthusiasts who had shopped for or purchased…
4 Ways to Increase Email Effectiveness
Automotive MarketingHere are a few tips on how to increase your email marketing effectiveness.1). Segment your emails. Know who your auto parts customers are, and what appeals to them. Instead of sending the same email to your entire list, consider breaking them…
5 Secrets About Social Media and The Auto Parts Buying Process
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingFacebook, Twitter and other social media sites play a huge role in the everyday lives of millions, but do they influence the buying decisions of automotive enthusiasts and automotive DIY consumers? Here are some facts to keep in mind.1). Enthusiasts…
3 Things You Didn’t Know About 2005-2013 Mustang Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday we're unveiling three things you didn't know about 2005-2013 Mustang owner demographics, one of the most important vehicles in our industry. The fifth generation, or S197 platform, Mustang market is a large and healthy segment for…
Hedges & Company to Reveal 66 New Aftermarket Trends in 66 Days Leading to SEMA/AAPEX
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingHedges & Company will be counting down to the 2012 SEMA and AAPEX shows by revealing 66 new aftermarket automotive trends and facts in 66 days, starting on Saturday, August 25.Our market research staff has identified new trends, facts…
New Auto Market Research: Secrets of Parts Buyers Revealed
Automotive Market Research, Automotive MarketingNew BuyerZoom and BrandZoom research reports are available through the Hedges & Company Market Research Store. We've added new reports covering engine bearings, carburetors, connecting rods, cylinder heads, engine blocks, performance fasteners,…
2012 Online Sales of Auto Parts Growing
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: this article was originally published in April 2012, for an updated forecast, click here for a more current article.With the Catalyst 2012 conference this week -- ChannelAdvisor's annual ecommerce gathering -- we thought this…
GMROI Formula to Calculate Gross Profit Margin Return on Investment
Automotive MarketingLearn to calculate GMROI (Gross Margin Return on Investment) in Excel. It's an important tool we've used for nearly two decades of strategic consulting for clients. GMROI definition: GMROI (Gross Margin Return on Investment) evaluates profitability…
Stages of Business Growth: Learn the Growth Stages of a Company
Automotive MarketingStages of business growth for strategic planning If you're doing strategic planning, the stages of business growth tend to be similar for many growing businesses. As a business grows, it goes through distinct stages of growth. These stages…
How An Increase in Sale Price or Decrease in Sale Price Affects Gross Profit vs. Unit Sales
Automotive MarketingCalculate the impact of price increase on gross profit New bonus: Calculate a percentage increase or decrease in Excel, just scroll down to download your own Microsoft Excel workbook with the formulas for a price increase/price decrease and…
