Automotive Aftermarket Marketing

automotive aftermarket marketing support by Hedges & CompanyAutomotive aftermarket marketing and marketing support information and articles. These articles include information on the latest marketing trends.

Automotive aftermarket marketing support

Do you need aftermarket marketing support for your business? You came to the right place! We work closely with clients on their marketing support.

News & information on automotive marketing, automotive SEO & PPC, auto parts marketing trends and aftermarket marketing. We cover SEO marketing, Google Ads, Google Shopping, technical articles on auto parts SEO, and more.

Learn about automotive marketing trends, including industry trends and eCommerce trends.

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New Automotive Market Research Reports Available for Purchase

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New automotive aftermarket market research reports are now available for purchase online, direct from Hedges & Company's new Market Research Store. These marketing research reports are based on consumer perceptions and opinion data, gathered…

How to Calculate Gross Profit Margin Return on Investment (GMROI) to Manage Inventory

Learn calculate GMROI (Gross Margin Return on Investment) in Excel. The Turn Earn Index and GMROI are two simple ways to help manage your inventory and run your business. Need to know the GMROI formula? Read on! GMROI formula definition: GMROI…
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Stages of Growth in a Company and 'Growing Pains'

As a business grows, it goes through major, distinct phases of growth. These phases have unique characteristics and challenges and require some strategic planning. Recognizing these characteristics (even better, preparing for them) will help…

How A Price Increase/Decrease Affects Gross Profit vs. Unit Sales

(Note: if you just need to calculate gross margin or mark up, please scroll down to the bottom.) Calculate the impact of price increase on profit If you want to increase gross margin with a price increase, you should know how gross profit…
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Rule of Three Marketing: Market Share and Market Dynamics

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Why do some companies thrive and dominate their market segment, only to later become an afterthought? Market dynamics and the Rule of Three explains how some companies succeed and some fail. Most industries and market segments, including…
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Learn How To Do 80/20 Analysis in Excel to Analyze your Business

Learn how to do an 80/20 analysis in Excel, and use the 80/20 principle to manage your business, reduce costs and increase your profits. You've probably heard about Pareto's Law or the 80/20 principle, although most people only understand…
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Ideas For The Best Email Marketing Subject Lines

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Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let's say in a year you send 100,000…
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Hedges & Company Principals To Speak at SEMA Show

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Tuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking…
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A Checklist If You're Thinking of Selling Online

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A friend of ours, Rob Eberhart, posted a good checklist to follow if you're considering selling automotive performance parts and accessories online. Rob's an expert on selling auto parts online and works at Direct Communications, Inc. (DCi),…
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Hedges & Company Selected for New Google AdBirds Program

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April 1, 2014 Hedges & Company, a Google Partner agency specializing in the automotive aftermarket, is proud to announce we have been selected by Google to participate in a new advertising format called Google AdBirds. AdBirds is an exciting…