Here you’ll find automotive aftermarket marketing and marketing support information and articles. There is a lot of information to help you market your business online.
Trend 32: The Consumer’s Definition of Performance
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingA large portion of the automotive aftermarket offers products that improve "performance," but what exactly is performance? In 2009, Hedges & Company originated market research on how automotive enthusiasts define "performance" as part of…
Trend 33: Mobile Devices, From Flash to HTML5
Auto Aftermarket News & Trends, Automotive MarketingThe development of Flash for mobile devices has officially ceased. Adobe has announced that it will commit its resources to HTML5, a platform with broader support capabilities. After Apple excluded the use of Adobe Flash player in its mobile…
Trend 34: 3 Things You Didn’t Know About 2008-2013 Dodge Challenger Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe Dodge Challenger resurfaced in 2008 after being dormant for 25 years, thrilling Mopar fans and muscle car enthusiasts alike. The third generation of its kind, the 2008-2013 Challenger sold over 100,000 vehicles in its first 4 years of…
4 Things Wrong With Your Social Media Strategy
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingAre you making these common mistakes with your social media strategy?Mistake 1: Assuming that consumers follow you to have a "relationship." Most don't. The vast majority of consumers follow brands on social media to get discounts. Only two…
Trend 37: The Automotive Interests of Fuel and Oil Pump Buyers
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingOur 37th market research trend will give you a look at the automotive interests of fuel and oil pump buyers.380 enthusiasts who had shopped for or purchased a fuel or oil pump took this survey and were given a list of 8 automotive interests…
Trend 41: 4 Reasons Young Enthusiasts Are an Endangered Species
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday's Trend 41 covers an extremely important topic in the automotive aftermarket: the number of licensed enthusiast drivers from the Millennial Generation, also known as Generation Y.Years ago in the industry, "somebody turns 16 every day"…
Trend 43: Licensed Drivers by Age 1995-2010
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingOne of the challenges our industry faces is with the number of younger licensed drivers. Drivers are getting older and fewer young people are getting their licenses. Today's trend shows statistics about US licensed drivers by age group from…
Trend 44: 3 Things You Didn’t Know About 2009-2013 F-150 Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe Ford F-150 is the best selling truck model on the market, and many of your customers will be looking for parts and information on this vehicle. It is important to know about these trucks, as well as demographics and statistics on the consumers…
Why Email is Essential to Your Automotive Online Marketing Plan
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog for another look at Internet marketing in the automotive aftermarket!Email marketing is one of the most effective ways to reach automotive consumers; you can tailor your marketing message to specific consumers to give…
Trend 46: 3 Secrets on How Smartphones Influence Consumer Buying Decisions
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingConsumers now have endless resources at their fingertips when shopping using a mobile device. At the touch of a button, the scan of a code, a consumer can find endless information about the product on the shelf in front of them; more information…
Trend 54: 3 Things You Didn’t Know About 2010-2013 Camaro Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday we're reporting three important demographics of 2010-2013 Camaro owners. The fifth generation Camaro has been relatively popular after production ended with the 2002 model year and started back up in 2009 with the 2010 model year.1).…
Camshaft Buyers Look to Improve Performance in Their Vehicles
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing Today's trend takes a look at camshaft consumers based on our surveys of enthusiasts who have purchased camshafts.Our BuyerZoom reports show consumer shopping habits and behavior based on surveys sent to over 3,000 automotive enthusiasts.…
