
Automotive eCommerce Trends: Shoppers Search for Manufacturer Websites
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchDTC trends: Why auto parts shoppers search for manufacturer websites before making a purchase
Here's one of the most important direct-to-consumer (DTC) eCommerce trends. While consumers search for an automotive eCommerce website, they also…

Auto Parts Retail Industry: Internet’s Influence on Retail Auto Parts Sales
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchIn our auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping. Nearly all offline retail sales begin online.
Our latest auto parts retail industry outlook shows…

Online Parts Sales Top $10 Billion in 2018
Auto Aftermarket News & Trends, Automotive Market ResearchNote: this article was published in April 2018. For an updated article published in January 2019 on the automotive eCommerce market please follow the link.
Annual automotive aftermarket trends forecast of auto parts ecommerce summary:
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Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand
Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…

Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce
The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…

CTR Case Study: Click Through Rate Influences Organic Rankings
Auto Aftermarket News & Trends, Automotive Market ResearchOriginally published 2017, updated {wp_post_modified}
There has been an ongoing debate among SEO pros about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results…

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchNote: this article dates from 2017. For a more recent article click here.
Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…

VIO Big Data Shootout: Performance V8 Sedans
Auto Aftermarket News & Trends, Automotive Market ResearchFor our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…

Big Data Shootout: Let’s Look at Registrations for New Mustangs, Challengers and Camaros
Auto Aftermarket News & Trends, Automotive Market ResearchHow many new Mustangs are there? How many Camaros or Challengers? We show you who's winning the new vehicle registration race for late model muscle cars in 2016.
We wanted to see which car had the most total new vehicle registrations, as…

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days
Auto Parts Marketing, Automotive Market ResearchUpdated {wp_post_modified}
In this automotive SEO case study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats).
We're always looking for better ways to use data to analyze…

The Millennial Impact: How Millennials Changed the Auto Industry
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…

How to Calculate Customer Lifetime Value In Excel
Auto Parts Marketing, Automotive Market ResearchUpdated {wp_post_modified}
Author: Jon Hedges
Jon has 40 years of marketing experience in the automotive aftermarket industry.
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In this article we'll show you how to calculate customer lifetime value in Excel.…

We freely publish market research and data on our website. Hedges & Company does this as a service to the automotive aftermarket industry because sometimes there’s a shortage of information in the industry for something specific you need to know.
