Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented a webinar on this important marketing topic and the slide presentation is available below.
Hedges & Company held an exclusive webinar in conjunction with Google, designed specifically for automotive aftermarket parts & accessories manufacturers on October 19, 2017.

Auto Parts Manufacturers: Unprecedented Ways to Scale Up Marketing

Nearly all automotive parts & accessories buyers go online to research brands and products. It doesn’t matter if they’re going to buy online or in a brick & mortar store. This webinar will show how these auto parts buyers can now be targeted with pinpoint precision. Manufacturers have unprecedented ways to scale up marketing to reach automotive parts shoppers and buyers across millions of websites.

During the webinar, Google’s Candace Jordan will share search trends and insights specific to automotive parts & accessories manufacturers.

Trends: How Consumers use Auto Parts Manufacturer Websites

Julie Hedges will share the results of Hedges & Company consumer research showing the value of manufacturers’ online presence, how consumers use manufacturer websites, and the impact of the growing manufacturer to consumer relationship on the rest of the supply channel. In addition, she will share industry best practices and insights to increase sales and build brand awareness.

Webinar attendees will learn:
• Latest industry trends & insights specific to manufacturer websites.
• Exclusive insight into how consumers search for brands and products.
• Insights into consumer preferences: buying direct from manufacturers or through retailers.
• Tips for cost-effective marketing across millions of websites, yet still targeting parts & accessories shoppers.
• Overcoming online marketing challenges.

Webinar updates and webinar questions and answers will be posted on social media using the hashtag #DrivePartsSales