Automotive Market Research Reports & Data

Articles covering automotive market research reports, research analysis, automotive industry trends and vehicle registration reporting.

Automotive Market Research Reports

Hedges & Company is a leading author and publisher of syndicated automotive market research. Here are articles we authored showing various auto market research projects we’ve worked on. We specialize in automotive focus groups (in-person and online), market research surveys, consumer surveys, brand research and brand perception studies, and more.

Data Used in Automotive Market Research

Do you need to know how many licensed drivers there are in the US? The popularity of certain vehicles by geographic region? Demographics of vehicle owners? Vehicles in operation (VIO) data including the number of vehicles in the US? Sales trends or ecommerce trends? Look no further, we have you covered in the latest market research data.

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Manufacturers: 3 Ways to Re-Tool Your Marketing for Today's Digital Consumer

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New market research on consumers' car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and…

SEO Case Study: Clickthrough Rate Influences Organic Rankings

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There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

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Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Parts Sales Summary: ...Ecommerce car parts sales are outpacing…

VIO Big Data Shootout: Performance V8 Sedans

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For our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…
big data shootout vehicle registrations

Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

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Who's winning the new vehicle registration race for late model muscle cars in 2016? We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. last year.…

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

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In this automotive SEO study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats). We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email…

Mobile Is Driving Online Tire & Wheel Search Growth

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If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search…
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Ways Millennials Are Changing the Automotive Aftermarket

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Note: To get a true Generation Y marketing perspective, our genuine Gen-Y marketing intern, Brad, researched and wrote this article, which dispels a lot of myths about marketing to the millennial generation. Generation Y, better known as the…
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How Lifetime Value (LTV) Helps Your Online Marketing | Database Marketing Part 2

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Learn to calculate customer lifetime value (LTV or CLTV) We'll show you how to calculate customer lifetime value (LTV or CLTV) in this article, which is essential for database marketing. Customer lifetime value defines how much money to…

4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1

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If you're looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we'll show you why in this article. Marketing…

Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search

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Are you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important. Knowing these basic categories is…
ppc seo case study

Auto Parts SEO vs Paid Search Case Study #3

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We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and…