Vehicles in Operation (VIO) FAQs
Market ResearchHere are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation (VIO) data. Q: How many cars…
Automotive Ecommerce Trends: Shoppers Searching for Manufacturer Websites
Aftermarket Analysis, Market Research, Marketing ArticlesAuto parts eCommerce trends: Why auto parts shoppers search for manufacturer websites before making a purchase Here's one of the most important automotive eCommerce trends. While consumers search for an automotive eCommerce website, they also…
Auto Parts Retail Industry: Digital Influence on Retail Auto Parts Sales (Updated Sept. 2020)
Aftermarket Analysis, Market Research, Marketing ArticlesIn our auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping. Nearly all offline retail sales begin online.Our latest auto parts retail industry outlook…
Online Parts Sales Top $10 Billion in 2018
Aftermarket Analysis, Market ResearchNote: this article was published in April 2018. For an updated article published in January 2019 on the automotive eCommerce market please follow the link.Annual automotive aftermarket trends forecast of auto parts ecommerce summary: •…
Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Aftermarket Analysis, Market Research, Marketing Articles[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…
Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Aftermarket Analysis, Market Research, Marketing ArticlesManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…
CTR Case Study: Click Through Rate Influences Organic Rankings
Aftermarket Analysis, Market ResearchThere has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…
Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Aftermarket Analysis, Market Research, Marketing ArticlesNote: this article dates from 2017. For a more recent article click here.Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…
VIO Big Data Shootout: Performance V8 Sedans
Aftermarket Analysis, Market ResearchFor our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…
Big Data Shootout: Let’s Look at Registrations for New Mustangs, Challengers and Camaros
Aftermarket Analysis, Market ResearchHow many new Mustangs are there? How many Camaros or Challengers? We show you who's winning the new vehicle registration race for late model muscle cars in 2016.We wanted to see which car had the most total new vehicle registrations, as…
Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days
Market Research, Marketing ArticlesIn this automotive SEO study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats).We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email…
Mobile Is Driving Online Tire & Wheel Search Growth
Aftermarket Analysis, Market Research, Marketing ArticlesIf you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search…
