
New Car Buyer Demographics
Automotive Market ResearchWe get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2020. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...

Tesla Owner Demographics: Income, Age, Gender and More
Automotive Market ResearchCurious about Tesla owner demographics, including Model S and Model X owners? Read on! (By the way, here's the link if you're looking for demographics on the Tesla Model 3). Tesla owner demographics: average income of a Tesla owner The average…

Number of Licensed Drivers in USA 2023
Automotive Market ResearchIn 2022 there are 238.2 million licensed drivers in the US, which includes 89% of US adults. That's up from 234.9 million in 2021.

Pickup Truck Owner Demographics: Who Buys Pickup Trucks?
Automotive Market ResearchHere is some information on full-size pickup truck owner demographics from our automotive database. This article helps answer question many mailing list purchasers or researchers have, "who buys pickup trucks?" Demographics of pickup truck…

Most popular vehicle by state: fun facts
Auto Aftermarket News & Trends, Automotive Market ResearchLooking at the most popular vehicle by state in the US we found some interesting things that you can use for your next trivia contest for categories like "hybrid car sales statistics" or "hybrid car sales statistics." We start out with popular…

GVWR Classes, GVW Classes, Definitions and FAQs
Automotive Market ResearchHere are some common questions we get on GVWR classifications and definitions. We hope you consider this useful information on GVWR classes, weight classifications and definitions of a light, medium or heavy duty truck. Hedges & Company…

Automotive eCommerce Trends: Shoppers Search for Manufacturer Websites
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingD to C trends: Why auto parts shoppers search for manufacturer websites before making a purchase Here's one of the most important direct-to-consumer (D2C) eCommerce trends. While consumers search for an automotive eCommerce website, they also…

Auto Parts Retail Industry: Internet’s Influence on Retail Auto Parts Sales
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingIn our auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping. Nearly all offline retail sales begin online.Our latest auto parts retail industry outlook shows…

Online Parts Sales Top $10 Billion in 2018
Auto Aftermarket News & Trends, Automotive Market ResearchNote: this article was published in April 2018. For an updated article published in January 2019 on the automotive eCommerce market please follow the link.Annual automotive aftermarket trends forecast of auto parts ecommerce summary: •…

Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…

Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…

CTR Case Study: Click Through Rate Influences Organic Rankings
Auto Aftermarket News & Trends, Automotive Market ResearchThere has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…