Tag Archive for: Car Parts Marketing Ideas and Trends
Digital Marketing for Car Dealers
Auto Parts MarketingDealership SEO marketing: does car dealer SEO still matter?Does dealership SEO marketing matter anymore? Why, yes, it does! Here's why. Organic traffic is a top source of web traffic for the average car dealer website.The average…
Google Shopping Image Requirements for Auto Parts
Auto Parts MarketingIf you use Google Shopping to sell auto parts and accessories, you may get notices of disapproved images. This happens when they don't comply with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received…
Auto Parts SEO Technical Guide for Marketers
Auto Parts MarketingWe put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
Auto Parts Retail Industry: Internet’s Influence on Retail Auto Parts Sales
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchIn our auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping. Nearly all offline retail sales begin online.Our latest auto parts retail industry outlook shows…
What To Expect From An Auto Parts SEO Company: A Guide
Auto Aftermarket News & Trends, Auto Parts MarketingAre you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results?If you need SEO services, how do you know what to even…
Creating an Auto Parts Keywords List for SEO
Auto Parts MarketingUpdated {wp_post_modified}Are you trying to create an auto parts keywords list for your SEO optimizations? As you may know, Hedges & Company recommends using our EAST acronym and Google's E-E-A-T to optimize web pages.Still, it's…
2017Guide for Dealers: Fixed Ops SEO is Different Than New Car SEO Services
Auto Parts MarketingFixed ops SEO is significantly different than what dealerships use for front of house SEO. Shoppers search for OEM parts differently than they search for new automobiles. Front of the house marketing uses different search terms. It also has…
Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…
New Google SERP Format: Facts, Fiction and Rumors
Auto Aftermarket News & Trends, Auto Parts MarketingWith the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016
Auto Aftermarket News & Trends, Auto Parts MarketingNote: this article is from January 2016. For more current information, click here for automotive aftermarket trends. How big is the automotive aftermarket industry?ECommerce auto parts sales narrowed the gap with traditional brick…
Towing Search Activity Growing: Queries +28%, Mobile Search +48%
Auto Aftermarket News & Trends, Auto Parts MarketingIf you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…
Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%
Auto Aftermarket News & Trends, Auto Parts MarketingThis Google Ads research covers consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics…
