Tag Archive for: Automotive Market Research
4 Ways to Increase Email Effectiveness
Automotive Aftermarket MarketingHere are a few tips on how to increase your email marketing effectiveness.1). Segment your emails. Know who your auto parts customers are, and what appeals to them. Instead of sending the same email to your entire list, consider breaking them…
Facts About Amazon and eBay Automotive Market Share
Auto Aftermarket News & Trends, Automotive Market ResearchToday we'll cover the trend of sales of auto parts and accessories (called "P&A") through Amazon.com and eBay Motors and their market share.Combined, these two online giants represented a whopping $3.5 billion in sales of auto parts…
5 Secrets About Social Media and The Auto Parts Buying Process
Automotive Aftermarket Marketing, Automotive Market ResearchFacebook, Twitter and other social media sites play a huge role in the everyday lives of millions, but do they influence the buying decisions of automotive enthusiasts and automotive DIY consumers? Here are some facts to keep in mind.1).…
2 Things to Know About 2012 Auto Parts Sales
Auto Aftermarket News & Trends, Automotive Market ResearchToday we look at the aftermarket trend of retail sales of auto parts and accessories for the first half of 2012. Our preliminary 2011 forecast put the entire industry up 4.5% over 2010 and it came in at 5%. Here are two things you should know…
3 Things You Didn’t Know About 2005-2013 Mustang Owners
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchToday we're unveiling three things you didn't know about 2005-2013 Mustang owner demographics, one of the most important vehicles in our industry. The fifth generation, or S197 platform, Mustang market is a large and healthy segment for…
2 Things to Know About Online Sales of Auto Parts in 2012
Auto Aftermarket News & Trends, Automotive Market Research(Note: a more current post covering online sales of auto parts for 2015 is here).For our first automotive aftermarket trend, we look at two things you need to know about online retail sales of auto parts in 2012.1). Retail brick…
Hedges & Company to Reveal 66 New Aftermarket Trends in 66 Days Leading to SEMA/AAPEX
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchHedges & Company will be counting down to the 2012 SEMA and AAPEX shows by revealing 66 new aftermarket automotive trends and facts in 66 days, starting on Saturday, August 25.Our market research staff has identified new trends, facts…
New Auto Market Research: Secrets of Parts Buyers Revealed
Automotive Aftermarket Marketing, Automotive Market ResearchNew BuyerZoom and BrandZoom research reports are available through the Hedges & Company Market Research Store. We've added new reports covering engine bearings, carburetors, connecting rods, cylinder heads, engine blocks, performance fasteners,…
2012 Online Sales of Auto Parts Growing
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchNote: this article was originally published in April 2012, for an updated forecast, click here for a more current article.With the Catalyst 2012 conference this week -- ChannelAdvisor's annual ecommerce gathering -- we thought this…
SEMA Financial Benchmarking Program Allows Automotive Distributors, Manufacturers and Retailers to Measure Business Performance
Auto Aftermarket News & TrendsThe SEMA Financial Benchmarking program administered by Hedges & Company is accepting new participants.This market research program provides auto parts and accessory distributors, manufacturers and retailers exclusive, industry-specific…
SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases
Automotive Market ResearchThe SEMA 2011 Pickup Truck Market Research Report authored by Hedges & Company is available as a free download for SEMA members. Non-members may purchase a copy for $99.95 at SEMA.org/2011pickupreport. This light truck report dives deeper…
