Posts Tagged ‘ Automotive Market Research ’

Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

Who’s winning the new vehicle registration race for late model muscle cars in 2016? We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. last year. This kind of information should be useful to members of the Auto Care Association, MEMA, SEMA or AASA. Racers, start your big data engines! We pulled data from the Vehicles in Operation (VIO) database to see new registrations for the three American modern-day muscle cars: Ford Mustang, Chevy Camaro and Dodge Challenger. We pitted these...

Trend 18: Where Consumers Find Information on Engine Parts, by Age Group

Today we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers. As a part of our own syndicated Hedges & Company research, we sought to find out where enthusiasts find information about engine components. We surveyed 2,768 enthusiasts and asked them where they tend to look for information. Their choices were the following: mail order catalog, social media sites, garage, independent shop, blogs, chain parts...

Trend 24: Where Crankshaft Buyers Find Information

Have you ever wondered where automotive enthusiasts find information about products, vehicles, maintenance, and what’s going on in the automotive world? We surveyed automotive enthusiasts who had recently bought or shopped for crankshafts to learn about their information gathering habits. Enthusiasts tend to seek information on the internet, in mail order catalogs and through parts and accessories manufacturers more than anywhere else. Listed below are the 15 sources where buyers get their information. Where buyers find information: Blog Social Media Site (Facebook, LinkedIn…) Magazines Chain Parts Store Car Shows Garage Internet Search Independent Shop Manufacturer Mail order/Catalog Car/Truck Dealer...

According to an Automotive Aftermarket Study in 2010 performed by Google, the average online research to offline purchase conversion rate for auto parts is 85%. In other words, of all buyers who research online to make an in-store purchase, 85% complete the purchase. If you operate a local retail store that should also illustrate the importance of local search in your marketing efforts, especially since there’s so much you can do to market your business online for free! We’ll cover more about local search in upcoming stories. Do you think your in-store customers research online, or do they rely...

Today’s trend takes a look at camshaft consumers based on our surveys of enthusiasts who have purchased camshafts. Our BuyerZoom reports show consumer shopping habits and behavior based on surveys sent to over 3,000 automotive enthusiasts. Our BuyerZoom: Camshafts report shows seven out of ten reported purchasing to improve performance of their vehicle. Nearly three out of five said that the camshaft was purchased for a street performance vehicle or a race car. Respondents were able to choose multiple answers on both of these survey questions. What reasons do your customers give for buying a new camshaft? And what...

Emails can quickly reach thousands of customers

Here are a few tips on how to increase your email marketing effectiveness. 1). Segment your emails. Know who your auto parts customers are, and what appeals to them. Instead of sending the same email to your entire list, consider breaking them into groups that will receive different emails. For example don’t send emails with Ford parts to Chevy owners, or Camaro parts to truck owners. We have seen open rates and click-through rates jump by 50% to 100% or more just by segmenting emails and targeting the recipient. 2). Add alt tags to all images in case images...

Today we’ll cover the trend of sales of auto parts and accessories (called “P&A”) through Amazon.com and eBay Motors and their market share. Combined, these two online giants represented a whopping $3.5 billion in sales of auto parts and accessories in 2011! That means for every retail dollar generated in the specialty parts aftermarket, seven to 10 cents flow through eBay or Amazon…and that’s not counting PayPal, eBay’s payment processing business. eBay auto parts statistics Sales channel or reseller? Remember, eBay is not a single reseller, we consider it a sales channel because thousands of sellers use it to...

Facebook, Twitter and other social media sites play a huge role in the everyday lives of millions, but do they influence the buying decisions of automotive enthusiasts and automotive DIY consumers? Here are some facts to keep in mind. 1). Enthusiasts don’t rely heavily on social media interaction when making buying decisions. While millions of auto enthusiasts participate in social media with their friends, far fewer enthusiasts use it to make buying decisions on parts and accessories. 2). Enthusiasts use ‘old-fashioned’ social media to help the buying decision process. In Hedges & Company’s BuyerZoom market research, covering thousands of...

Today we look at the aftermarket trend of retail sales of auto parts and accessories for the first half of 2012. Our preliminary 2011 forecast put the entire industry up 4.5% over 2010 and it came in at 5%. Here are two things you should know about 2012: 1). 2012 started very strong with most retailers, with unseasonably warm weather pulling sales into January and February. One exception came from businesses that depend on winter repairs: a warm winter and spring didn’t help sales of repair shops or auto batteries, for example. Right now it’s too soon to tell...

Today we’re unveiling three things you didn’t know about 2005-2013 Mustang owner demographics, one of the most important vehicles in our industry. The fifth generation, or S197 platform, Mustang market is a large and healthy segment for the automotive aftermarket industry and here are some vehicle registration statistics. 1). The typical 2005-2013 Mustang owner owns his or her home. 2). 2005-2013 Mustang owners have an annual household income of $72,115. For comparison the average US annual household income in 2012 is around $51,000. 3). 68% of 2005-2013 Mustang owners are male and 32% are female. Thanks for following our...

2 Things to Know About Online Sales of Auto Parts in 2012

(Note: a more current post covering online sales of auto parts for 2015 is here). For our first automotive aftermarket trend, we look at two things you need to know about online retail sales of auto parts in 2012. 1). Retail brick and mortar sales of automotive parts and accessories had a strong first half of the year, but online sales are still far outpacing traditional retail. We’re still forecasting online sales of parts and accessories to come in around $3.5 billion (excluding online auctions) in 2012. We’ll have more detail on that in some of our posts over...

Hedges & Company to Reveal 66 New Aftermarket Trends in 66 Days Leading to SEMA/AAPEX

Hedges & Company will be counting down to the 2012 SEMA and AAPEX shows by revealing 66 new aftermarket automotive trends and facts in 66 days, starting on Saturday, August 25. Our market research staff has identified new trends, facts and statistics about the industry and we’ll unveil a new one each day. Learn about new aftermarket industry trends, consumer behavior, the future of our industry and much more. Learn how today’s consumer has changed and how you can have a marketing advantage in 2013. We’ll be covering industry sales and growth, online retailing trends (including updates on Amazon...

New Auto Market Research: Secrets of Parts Buyers Revealed

New BuyerZoom and BrandZoom research reports are available through the Hedges & Company Market Research Store. We’ve added new reports covering engine bearings, carburetors, connecting rods, cylinder heads, engine blocks, performance fasteners, fuel and oil pumps, gaskets, lifters, pistons, push rods, rocker arms, valves, and valve springs. For the first time in the automotive aftermarket it is possible to obtain affordable research reports focused on buyers of specific types of parts. BuyerZoom reports give you extensive behavioral data on consumers who shopped for or purchased specific types of parts, while BrandZoom reports show consumer perceptions and opinions on brands...

Note: this article was originally published in April 2012, for an updated forecast, click here for a more current article. With the Catalyst 2012 conference this week — ChannelAdvisor’s annual ecommerce gathering — we thought this would be a good time to examine online sales of auto parts, aftermarket auto parts sales statistics and multichannel shopping. Car part sales over the Internet The growth in online sales of auto parts has been outpacing the rest of the industry for many years. In 2009 we saw the slowest growth rate at just under 10% over 2008. More recently, we’re seeing a...

Americans Spend More Income on Auto Parts, Reversing Long-Term Trend

A bit of good news to add to our post last month that sales of auto parts for 2011 will show an increase over 2010: Our market research shows the amount of auto parts purchased as a percentage of personal income has reversed a downward trend of more than 10 years. In 2010, retail sales of auto parts represented about half a percent of personal income (0.0513% to be exact). Preliminary numbers for 2011 show the first increase in that percentage in more than 10 years, to levels not seen since 2008. We’re projecting just over 0.052% of personal...

New Automotive Market Research Reports Available for Purchase

New automotive aftermarket market research reports are now available for purchase online, direct from Hedges & Company’s new Market Research Store. These marketing research reports are based on consumer perceptions and opinion data, gathered after inviting over 100,000 automotive enthusiasts to participate in a market research survey, and include data never-before reported in the automotive aftermarket. These new research reports fall into two categories. BuyerZoom™ research reports are part-specific and analyze how enthusiast consumers shop for specific products including gaskets, camshafts, cylinder heads, carburetors, engine blocks, intake manifolds, valve springs, valves, rocker arms, pistons, lifters, crankshafts and more. The...

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Posts Tagged ‘ Automotive Market Research ’

Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

Trend 24: Where Crankshaft Buyers Find Information

Trend 47: Online Research Leads to Local Purchases

Camshaft Buyers Look to Improve Performance in Their Vehicles

4 Ways to Increase Email Effectiveness

Facts About Amazon and eBay Automotive Market Share

2 Things to Know About 2012 Auto Parts Sales

3 Things You Didn’t Know About 2005-2013 Mustang Owners

2 Things to Know About Online Sales of Auto Parts in 2012

Hedges & Company to Reveal 66 New Aftermarket Trends in 66 Days Leading to SEMA/AAPEX

2012 Online Sales of Auto Parts Growing

Americans Spend More Income on Auto Parts, Reversing Long-Term Trend

New Automotive Market Research Reports Available for Purchase