Posts
New Car Buyer Demographics
Market ResearchWe get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2020. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...
Number of Licensed Drivers in USA 2020
Market ResearchNeed to know how many drivers are in the USA? What's the percentage of Americans with drivers licenses? This information isn't always easy to find, so we put some stats together on the number of licensed drivers in USA 2020 and how many Americans...
Pickup Truck Owner Demographics: Who Buys Pickup Trucks?
Market ResearchHere is some information on full-size pickup truck owner demographics from our automotive database. This article helps answer the question, "who buys pickup trucks?" in 2018. Demographics of pickup truck buyers vary a lot from make to make.
Light…
Registered vehicles by state: fun facts
Aftermarket Analysis, Market ResearchLooking at registered vehicles by state in the US we found some interesting things that you can use for your next trivia contest for categories like "registered vehicles by state" or "number of vehicles in US."
Most popular vehicle by state
The…
Big Data Shootout: Let's Look at Registrations for New Mustangs, Challengers and Camaros
Aftermarket Analysis, Market ResearchHow many new Mustangs are there? How many Camaros or Challengers? We show you who's winning the new vehicle registration race for late model muscle cars in 2016.
We wanted to see which car had the most total new vehicle registrations, as…
Trend 18: Where Consumers Find Information on Engine Parts, by Age Group
Aftermarket Analysis, Market Research, Marketing ArticlesToday we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers.
As…
Trend 24: Where Crankshaft Buyers Find Information
Aftermarket Analysis, Market ResearchHave you ever wondered where automotive enthusiasts find information about products, vehicles, maintenance, and what's going on in the automotive world? We surveyed automotive enthusiasts who had recently bought or shopped for crankshafts to…
Trend 47: Online Research Leads to Local Purchases
Aftermarket Analysis, Market Research
According to an Automotive Aftermarket Study in 2010 performed by Google, the average online research to offline purchase conversion rate for auto parts is 85%. In other words, of all buyers who research online to make an in-store purchase,…
Camshaft Buyers Look to Improve Performance in Their Vehicles
Aftermarket Analysis, Market Research, Marketing Articles Today's trend takes a look at camshaft consumers based on our surveys of enthusiasts who have purchased camshafts.
Our BuyerZoom reports show consumer shopping habits and behavior based on surveys sent to over 3,000 automotive enthusiasts.…
4 Ways to Increase Email Effectiveness
Marketing ArticlesHere are a few tips on how to increase your email marketing effectiveness.
1). Segment your emails. Know who your auto parts customers are, and what appeals to them. Instead of sending the same email to your entire list, consider breaking them…
Facts About Amazon and eBay Automotive Market Share
Aftermarket Analysis, Market ResearchToday we'll cover the trend of sales of auto parts and accessories (called "P&A") through Amazon.com and eBay Motors and their market share.
Combined, these two online giants represented a whopping $3.5 billion in sales of auto parts and…
5 Secrets About Social Media and The Auto Parts Buying Process
Aftermarket Analysis, Market Research, Marketing ArticlesFacebook, Twitter and other social media sites play a huge role in the everyday lives of millions, but do they influence the buying decisions of automotive enthusiasts and automotive DIY consumers? Here are some facts to keep in mind.
1). Enthusiasts…