Tag Archive for: Automotive Aftermarket and Auto Parts Market

Auto Parts Marketing: Online Sales of Parts & Accessories to Hit $5 Billion in 2014
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchNote: this article was originally published in April 2014,  for an updated forecast, click here for a more current article.If you're marketing automotive parts online, parts and accessories once again showed a significant sales increase…

Top Automobile Industry Trends for 2014
Auto Aftermarket News & Trends, Automotive Market ResearchNew vehicle registrations grew 7.2% in 2013 and here are some of the important automotive industry trends that "drove" growth, which makes them important trends for 2014. Over 15.2 million vehicles were registered in 2013 so let's jump into…

Automotive SEO Ranking Factors and Correlations Study
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…

Why Long Tail Search Changed Automotive SEO and Paid Search Forever
Auto Parts Marketing, Automotive Market ResearchLong tail keywords are the key to gaining more traffic and more sales. They became even more important with Google’s Hummingbird algorithm update, which signaled a huge new opportunity in search engine optimization. This is an important automotive…

Cyber Monday Marketing, Black Friday Marketing for Auto Parts
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…

Automotive Aftermarket Trends: 2013 Online Sales of Auto Parts & Accessories Growing
Auto Aftermarket News & Trends, Auto Parts MarketingNote: this article is originally from June 2013. For an updated forecast, click here for a more current article covering online parts sales.Online sales of auto parts and accessories continue to significantly outpace brick and mortar…

Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Auto Parts Marketing, Automotive Market ResearchYou can improve automotive SEO  and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…

Google Reveals Automotive Repair & Maintenance Shopping Secrets and Trends
Auto Aftermarket News & Trends, Auto Parts MarketingHere are some interesting automotive repair trends on consumers searching for vehicle maintenance and repair services, for both Do It Yourself (DIY) and Do It For Me (DIFM) vehicle owners. It's the subject of a report released by the folks over…

Why New Car Auto Sales Are Rising
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchWith monthly auto sales rising here are reasons for the continuing increase in automobile and light truck sales in the face of a weak economy.The auto industry tracks monthly unit sales as a seasonally adjusted annual rate (SAAR) figure,…

Vehicle Segment Trends by Region
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchJumpstart Automotive Group released a report on online car shopping trends by U.S. region, showing the top vehicle segments as well as the top shopping considerations. The company analyzed behaviors of automotive website users in 2012 "to draw…

2012 Online Sales of Auto Parts Growing
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchNote: this article was originally published in April 2012, for an updated forecast, click here for a more current article.With the Catalyst 2012 conference this week -- ChannelAdvisor's annual ecommerce gathering -- we thought this…

SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases
Automotive Market ResearchThe SEMA 2011 Pickup Truck Market Research Report authored by Hedges & Company is available as a free download for SEMA members. Non-members may purchase a copy for $99.95 at SEMA.org/2011pickupreport. This light truck report dives deeper…



