Automotive aftermarket industry statistics

Learn about automotive aftermarket industry trends and statistics, news and analysis. We cover news and statistics from SEMA, AASA, CAN and the Auto Care Association, as well as other news on the auto parts industry.

Auto accessories sales statistics

Learn about the latest trends in automotive accessories sales statistics, including performance parts and accessories sales forecasts and projections. In these articles we refer to SEMA market research, AASA research and Auto Care Association research reports as well as our own market research.

Performance accessories trend analysis

We track auto parts performance accessories trend analysis over time including online sales data, demographic data and more.

Posts

Automotive Industry Analysis: Online Automotive Ecommerce Market Size Will Be $12 Billion in 2019

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Highlights from our annual automotive industry analysis: • Online automotive eCommerce market will pass $12B in 2019 in the U.S. Projected at $19B by 2022. • North American automotive eCommerce market nearly $16B in 2019, excluding auctions,…
Google Shopping feed specifications

Google Shopping Feed Specifications: New Requirements For Auto Parts Images

If you use Google Shopping, you may have an email that says images are disapproved because of Google Shopping feed specifications. Maybe you received Google's "risk of disapproval" email, followed by the "preemptively disapproved" email. Or,…
auto parts ecommerce platform

Automotive Ecommerce Trends: Shoppers Searching for Manufacturer Websites

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Auto parts eCommerce trends: Why auto parts shoppers search for manufacturer websites before making a purchase Here's one of the most important automotive eCommerce trends. While consumers search for an automotive eCommerce website, they also…

Auto Parts Retail Industry Analysis: Digital Influence on Retail Auto Parts Sales

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In auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping. Our latest automotive aftermarket industry trends forecast shows that digital influence affects nearly…
auto parts seo

5 Automotive Parts SEO Secrets Revealed

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We're going against our better judgement to publicly reveal some of our best secrets for auto parts SEO. As you may already know we do extensive testing and experimenting on what works best for SEO and we do our own case studies. Here, for…
auto parts ecommerce

Online Parts Sales to Top $10 Billion in 2018

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Note: this article was published in April 2018. For an updated article published in January 2019 on the automotive eCommerce market please follow the link. Annual automotive aftermarket trends forecast of auto parts ecommerce summary: •…
manufacturer

Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry

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.Note: this direct to consumer article is updated for 2019. Manufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer…

SEO Case Study: Clickthrough Rate Influences Organic Rankings

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There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

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Note: this article dates from 2017. For a more recent article click here. Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…

VIO Big Data Shootout: Performance V8 Sedans

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For our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…
big data shootout vehicle registrations

Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

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Who's winning the new vehicle registration race for late model muscle cars in 2016? We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. last year.…

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

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In this automotive SEO study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats). We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email…