Automotive aftermarket industry statistics

Automotive aftermarket industry trends and statistics, news and analysis. We cover SEMA, AASA, CAN and the Auto Care Association news as well as other news on the auto parts industry.

Auto accessories sales statistics

Learn about the latest trends in automotive accessories sales statistics, including performance parts and accessories sales forecasts and projections. We refer to SEMA market research, AASA research and Auto Care Association research reports as well as our own market research.

Performance accessories trend analysis

We track auto parts performance accessories trend analysis over time including online sales data, demographic data and more.

Posts

Google Shopping feed specifications

Google Shopping Feed Specifications: New Requirements For Auto Parts Images

If you use Google Shopping, you may have an email that says images are disapproved because of Google Shopping feed specifications. Maybe you received Google's "risk of disapproval" email, followed by the "preemptively disapproved" email. Or,…
auto parts ecommerce platform

Auto Parts Ecommerce Trend: Shoppers Searching for Manufacturer Websites

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We reveal 7 facts why auto parts shoppers feel the need to search for manufacturer websites before making a purchase Enthusiast auto parts shoppers are actively searching for manufacturers' websites before making a purchase, whether buying…

Automotive Aftermarket Industry Trends: Digital Influence on Retail Auto Parts Sales

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In one of the most important automotive aftermarket industry trends, digital influence is driving billions of dollars in retail sales and it's not stopping. Our latest automotive aftermarket industry trends forecast shows that digital will…
auto parts seo

5 Automotive Parts SEO Secrets Revealed

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We're going against our better judgement to publicly reveal some of our best secrets for auto parts SEO. As you may already know we do extensive testing and experimenting on what works best for SEO and we do our own case studies. Here,…
auto parts ecommerce

Online Parts Sales to Top $10 Billion in 2018

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Annual automotive aftermarket trends forecast of auto parts ecommerce summary: • Auto parts ecommerce sales will break $10B for the first time, excluding auctions and used parts; a key automotive aftermarket industry trend for 2018. •…
manufacturer

Manufacturers: 3 Ways to Re-Tool Your Marketing for Today's Digital Consumer

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New market research on consumers' car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and…

SEO Case Study: Clickthrough Rate Influences Organic Rankings

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There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

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Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Parts Sales Summary: ...Ecommerce car parts sales are outpacing…

VIO Big Data Shootout: Performance V8 Sedans

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For our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…
big data shootout vehicle registrations

Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

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Who's winning the new vehicle registration race for late model muscle cars in 2016? We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. last year.…

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

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We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email marketing. Larry Kim's blog post caught our eye on SEO strategies using click through rate (CTR) to optimize for organic traffic in light…

Mobile Is Driving Online Tire & Wheel Search Growth

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If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search…