Tag Archive for: SEMA
Grow Sales With New Products From the SEMA Show
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchWelcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We're introducing a new term for some of our readers, the New Product Ratio (NPR).The specialty auto parts industry thrives on new products…
Retail Auto Parts Sales Outlook for 2012
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchWelcome back to our blog! Today we'll look at auto aftermarket Trend 25: Our outlook for retail auto parts and accessories sales for 2012 and two important industry trends you should know: Auto parts trends 2012 1). January-June 2012 showed…
Trend 29: SEMA CDI, Consumer Confidence And a September Rebound
Auto Aftermarket News & Trends, Automotive Market ResearchToday's market research trend: Consumer Demand and Confidence improved in September 2012.The SEMA Consumer Demand Index (CDI) and Consumer Confidence rebounded in September. The SEMA CDI jumped to 45, the highest level since it hit 57 back…
Trend 50: 3 Things You Didn’t Know About 2005-2013 Corvette Owners
Auto Aftermarket News & Trends, Automotive Market ResearchToday we will take a look at owners of the 2005-2013 sixth generation Corvette. This American classic has been around for more than 50 years and has won many awards since its inception. The C6 Vette is an important vehicle in the specialty…
Trend 51: How Carburetor Buyers Decide Where to Buy
Auto Aftermarket News & Trends, Automotive Market ResearchEnthusiasts who had shopped for or purchased a carburetor took our survey and were given 8 key factors to choose from when deciding where to buy. Respondents could choose more than one answer.The 8 factors were "business reputation," "ability…
Trend 52: Enthusiasts Rank The Most Reliable Carburetor Brands
Auto Aftermarket News & Trends, Automotive Market ResearchNote: this post is from 2012.Consumers base their purchases on all kinds of factors, such as customer service, ease of installation, innovative features, and much more. Today, we are going to look at what enthusiasts have to say about the…
Trend 54: 3 Things You Didn’t Know About 2010-2013 Camaro Owners
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchToday we're reporting three important demographics of 2010-2013 Camaro owners. The fifth generation Camaro has been relatively popular after production ended with the 2002 model year and started back up in 2009 with the 2010 model year.1).…
Camshaft Buyers Look to Improve Performance in Their Vehicles
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research Today's trend takes a look at camshaft consumers based on our surveys of enthusiasts who have purchased camshafts.Our BuyerZoom reports show consumer shopping habits and behavior based on surveys sent to over 3,000 automotive enthusiasts.…
The SEMA Consumer Demand Index and Consumer Confidence
Auto Aftermarket News & Trends, Automotive Market ResearchToday here's a look at the August 2012 SEMA Consumer Demand Index (blue line) compared to consumer confidence (red line). And by the way, the 2012 SEMA Show is in just 58 days!The Consumer Demand Index (CDI) measures purchase intentions of…
3 Intake Manifold Brands With Highest Brand Awareness
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research Here's a look at top intake manifold brands most recognized by consumers. Brand awareness is a very important metric for any aftermarket brand. Results are based on our surveys to over 3,000 automotive enthusiasts who had shopped for or purchased…
4 Ways to Increase Email Effectiveness
Automotive Aftermarket MarketingHere are a few tips on how to increase your email marketing effectiveness.1). Segment your emails. Know who your auto parts customers are, and what appeals to them. Instead of sending the same email to your entire list, consider breaking them…
SEMA Financial Benchmarking Program Allows Automotive Distributors, Manufacturers and Retailers to Measure Business Performance
Auto Aftermarket News & TrendsThe SEMA Financial Benchmarking program administered by Hedges & Company is accepting new participants.This market research program provides auto parts and accessory distributors, manufacturers and retailers exclusive, industry-specific…
