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New Automotive Market Research Reports Available for Purchase
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing Articles
New automotive aftermarket market research reports are now available for purchase online, direct from Hedges & Company's new Market Research Store. These marketing research reports are based on consumer perceptions and opinion data, gathered…
SEMA Financial Benchmarking Program Allows Automotive Distributors, Manufacturers and Retailers to Measure Business Performance
Auto Aftermarket Analysis
The SEMA Financial Benchmarking program administered by Hedges & Company is accepting new participants.
This market research program provides auto parts and accessory distributors, manufacturers and retailers exclusive, industry-specific…
SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases
Automotive Market ResearchThe SEMA 2011 Pickup Truck Market Research Report authored by Hedges & Company is available as a free download for SEMA members. Non-members may purchase a copy for $99.95 at SEMA.org/2011pickupreport. This light truck report dives deeper…
Slight Decline In Aftermarket Stock Index While S&P Gains
Auto Aftermarket AnalysisJanuary 2011 saw the first decline for the Hedges Aftermarket Stock Index since July 2010. The 5% decline in stock value was halted in February and the Index rebounded 4% through April. In comparison, the S&P 500 increased 2% in January,…
SEMA Show Opinion Leaders Report Released; SEMA Market Research by Hedges & Company
Automotive Market ResearchThe Specialty Equipment Market Association (SEMA) released a new SEMA market research report written by Hedges & Company. It covers results of the SEMA Show Opinion Leaders program.
Hedges & Company is a market research company serving…
How will 2011 be for the Automotive Aftermarket Industry?
Auto Aftermarket AnalysisHappy New Year for the automotive aftermarket industry! Following up on our popular blog post "What If You Invested $1,000 in Automotive Aftermarket Companies" the Hedges & Company Automotive Aftermarket Index finished 2010 with a 48% gain.…
Rule of Three Marketing: Market Share and Market Dynamics
Automotive Market Research, Automotive Marketing ArticlesWhy do some companies thrive and dominate their market segment, only to later become an afterthought? Market dynamics and the Rule of Three explains how some companies succeed and some fail.
Most industries and market segments, including…
Why Was This Recession Different? It Was the Double-Dip In Auto Parts Sales
Auto Aftermarket AnalysisWhen looking at the auto parts retail segment of the economy, the Great Recession not only lasted longer than previous recessions, but our market research shows auto parts retail sales also had a double-dip. For all the talk in the news media…
Ideas For The Best Email Marketing Subject Lines
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesEmail marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate.
Why is this so important? Let's say in a year you send 100,000…
Hedges & Company Principals To Speak at SEMA Show
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesTuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking…