Tag Archive for: Automotive Marketing
eBay and 3 Predictions for the Automotive Aftermarket
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe online giant eBay is growing and evolving with both consumers and merchants in mind. It's now more than an online auction site and "the world's online marketplace." It has evolved into sales platforms and technologies, through its many subsidiaries,…
Trend 34: 3 Things You Didn’t Know About 2008-2013 Dodge Challenger Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe Dodge Challenger resurfaced in 2008 after being dormant for 25 years, thrilling Mopar fans and muscle car enthusiasts alike. The third generation of its kind, the 2008-2013 Challenger sold over 100,000 vehicles in its first 4 years of…
4 Things Wrong With Your Social Media Strategy
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingAre you making these common mistakes with your social media strategy?Mistake 1: Assuming that consumers follow you to have a "relationship." Most don't. The vast majority of consumers follow brands on social media to get discounts. Only two…
Trend 38: Top 3 Fuel and Oil Pump Brands Recommended by Consumers
Auto Aftermarket News & Trends, Automotive Market ResearchToday we will give you a look at some market research, showing the brands of fuel and oil pumps consumers recommend as the best!Our BrandZoom: Fuel and Oil Pumps market research report contains data about consumers' brand preferences and experiences,…
Why Email is Essential to Your Automotive Online Marketing Plan
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog for another look at Internet marketing in the automotive aftermarket!Email marketing is one of the most effective ways to reach automotive consumers; you can tailor your marketing message to specific consumers to give…
Trend 54: 3 Things You Didn’t Know About 2010-2013 Camaro Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday we're reporting three important demographics of 2010-2013 Camaro owners. The fifth generation Camaro has been relatively popular after production ended with the 2002 model year and started back up in 2009 with the 2010 model year.1).…
Camshaft Buyers Look to Improve Performance in Their Vehicles
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing Today's trend takes a look at camshaft consumers based on our surveys of enthusiasts who have purchased camshafts.Our BuyerZoom reports show consumer shopping habits and behavior based on surveys sent to over 3,000 automotive enthusiasts.…
3 Intake Manifold Brands With Highest Brand Awareness
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing Here's a look at top intake manifold brands most recognized by consumers. Brand awareness is a very important metric for any aftermarket brand. Results are based on our surveys to over 3,000 automotive enthusiasts who had shopped for or purchased…
4 Ways to Increase Email Effectiveness
Automotive MarketingHere are a few tips on how to increase your email marketing effectiveness.1). Segment your emails. Know who your auto parts customers are, and what appeals to them. Instead of sending the same email to your entire list, consider breaking them…
Hedges & Company Ranked #33 in 2011 Direct Marketing Agency Standings
Auto Aftermarket News & TrendsHedges & Company was named one of the top direct marketing agencies in the 2011 Agency Business Report released by Direct Marketing News. The report ranked Hedges & Company as the 33rd leading direct marketing agency in the US. The report…
SEMA Show Opinion Leaders Report Released; SEMA Market Research by Hedges & Company
Automotive Market ResearchThe Specialty Equipment Market Association (SEMA) released a new SEMA market research report written by Hedges & Company. It covers results of the SEMA Show Opinion Leaders program.Hedges & Company is a market research company serving…
