Tag Archive for: Automotive Marketing
A Brand Strategy Framework (Simplified) for Your Auto Parts Business
Automotive MarketingA brand strategy framework is an important step to outlining a brand strategy for your auto parts and accessories business. A brand strategy framework lets you define what your brand represents so you can define your brand on your website. In this post we'll show you what a brand strategy is, how a brand strategy framework helps define it, and examples of strategies that work.
Number of Licensed Drivers in USA 2023
Automotive Market ResearchIn 2022 there are 238.2 million licensed drivers in the US, which includes 89% of US adults. That's up from 234.9 million in 2021.
SEO for the Automotive Industry: 2023 Trends
Automotive MarketingSEO for the automotive industry is changing significantly for 2023. Let's look at everything you must know about automotive SEO. This was written a few years back but still applies to 2023.All forms of marketing, not just SEO marketing,…
Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%
Auto Aftermarket News & Trends, Automotive MarketingThis Google Ads research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…
The Millennial Impact on The Auto Industry: Ways Millennials Are Changing the Industry
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…
How to Calculate Customer Lifetime Value In Excel: Database Marketing Part 2
Automotive Market Research, Automotive MarketingIn this Part 2 article we'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as CLV, LTV or CLTV). Knowing CLV is essential for database marketing and using the formula in Excel is a relatively cheap and…
Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?
Auto Aftermarket News & Trends, Automotive MarketingAutomotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…
Auto Parts SEO vs Paid Search Case Study #3
Automotive MarketingWe posted results of a case study on SEO vs. paid search for auto parts vs. search engine optimization (SEO) several years ago.Here's another case study showing actual SEO vs. paid search results before, during and after paid brand advertising…
How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try
Auto Aftermarket News & Trends, Automotive MarketingAuto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers.Here are three ways to have a free brand advertising campaign when combined with paid search.If…
Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats
Auto Aftermarket News & Trends, Automotive Market ResearchWe looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…
How Online Auto Parts Buyers Shop for Parts & Accessories
Automotive Market Research, Automotive MarketingIf you sell auto parts online, then your website needs to make a great first impression because auto parts buyers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
Automotive PPC Case Study vs SEO
Auto Aftermarket News & Trends, Automotive MarketingRead our automotive PPC case study #1 and #2. Do you sell aftermarket car parts online and are new to PPC (pay per click) advertising? You may wonder what will happen to your site's existing organic traffic when you start paid search.It's…
