Articles about automotive marketing and the marketing of specialty automotive parts and accessories.

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Google AdWords auto parts search terms

Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%

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This AdWords research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…
gen y marketing

Ways Millennials Are Changing the Automotive Aftermarket

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Note: To get a true Generation Y marketing perspective, our genuine Gen-Y marketing intern, Brad, researched and wrote this article, which dispels a lot of myths about marketing to the millennial generation. Generation Y, better known as the…
excel formula

How Lifetime Value (LTV) Enhances Your Online Marketing and Grows Profits | Database Marketing Part 2

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Learn to calculate lifetime value The lifetime value of a customer calculation is very useful. It lets automotive marketers know how much money to invest to gain a new customer. Calculating lifetime value lets you know what a customer is worth…

Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?

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Automotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…
ppc seo case study

Auto Parts SEO vs Paid Search Case Study #3

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We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and…
auto parts ppc remarketing

How to Have Free Online Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

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Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers. Here are three ways to have an online brand advertising campaign at no cost when combined with paid search. If…
big data shootout vehicle registrations

Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats

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We looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…

How Online Auto Parts Buyers Shop for Parts & Accessories

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If you sell auto parts online, then your website needs to make a great first impression because online shoppers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
auto seo and ppc visits

Auto Parts Marketing: Case Studies in Automotive SEO vs PPC

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SEO case studies: If you sell aftermarket car parts online and are new to PPC (paid search), or are just focused on SEO, you may wonder what will happen to your site's existing organic traffic when you start paid search marketing. It's a frequent question…
automotive SEO correlation factors moz

Automotive SEO Ranking Factors and Correlations Study

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If you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
long tail search google

Gift Ideas and Wish Lists: Tools to Increase Online Sales & Conversions This Holiday Season

If you sell auto parts online, you can increase online sales using website enhancements like gift idea suggestions and wish lists. Assuming you're using search engine optimization (SEO) or pay per click (PPC) advertising, it's a great way to…
long tail search google

Why Long Tail Search Changed Automotive SEO and Paid Search Forever

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In SEO or automotive paid search, long tail keywords are the key to gaining more traffic and more sales. This has become even more important with Google’s new Hummingbird algorithm update, signaling huge new opportunity in search engine optimization.…