Posts
Mobile Drives the Motorcycle Parts Market and Motorcycle eCommerce
Aftermarket Analysis, Marketing ArticlesGoogle released their latest report on search stats for the motorcycle parts market and how parts and accessory (P&A) shoppers are using the Internet. Consistent with what we're seeing for search stats for other categories, searches done…
Mobile Is Driving Online Tire & Wheel Search Growth
Aftermarket Analysis, Market Research, Marketing ArticlesIf you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search…
Towing Search Activity Growing: Queries +28%, Mobile Search +48%
Aftermarket Analysis, Marketing ArticlesIf you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…
Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%
Aftermarket Analysis, Marketing ArticlesThis Google Ads research covers consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics…
Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%
Aftermarket Analysis, Marketing ArticlesThis AdWords research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4x4 vehicles. Online search queries for off-road search terms grew 16% from 2014…
Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%
Aftermarket Analysis, Marketing ArticlesThis Google Ads research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…
Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search
Market Research, Marketing ArticlesAre you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important.Knowing these basic categories is…
Auto Parts SEO vs Paid Search Case Study #3
Market Research, Marketing ArticlesWe posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014.Here is another case study showing actual results before, during…
How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try
Aftermarket Analysis, Marketing ArticlesAuto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers.Here are three ways to have a free brand advertising campaign when combined with paid search.If…
Paid Search vs SEO Case Study #2 for Auto Parts
Aftermarket Analysis, Market Research, Marketing ArticlesPay per click (PPC) vs automotive SEO is an important combination for marketing. A common question in the auto parts industry is the PPC vs SEO debate: Whether both types of online marketing are necessary and if these marketing efforts detract…
How Online Auto Parts Buyers Shop for Parts & Accessories
Market Research, Marketing ArticlesIf you sell auto parts online, then your website needs to make a great first impression because auto parts buyers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
Automotive PPC Case Study vs SEO
Aftermarket Analysis, Marketing ArticlesRead our automotive PPC case study #1 and #2. Do you sell aftermarket car parts online and are new to PPC (pay per click) advertising? You may wonder what will happen to your site's existing organic traffic when you start paid search.It's…
