Posts
Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%
Aftermarket Analysis, Marketing ArticlesThis Google Ads research covers consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics…
Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%
Aftermarket Analysis, Marketing ArticlesThis AdWords research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4x4 vehicles. Online search queries for off-road search terms grew 16% from 2014…
Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%
Aftermarket Analysis, Marketing ArticlesThis AdWords research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…
Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search
Market Research, Marketing ArticlesAre you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important.
Knowing these basic categories is…
Auto Parts SEO vs Paid Search Case Study #3
Market Research, Marketing Articles
We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014.
Here is another case study showing actual results before, during and…
How to Have Free Online Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try
Aftermarket Analysis, Marketing ArticlesAuto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers.
Here are three ways to have an online brand advertising campaign at no cost when combined with paid search.
If…
Paid Search vs SEO Case Study #2 for Auto Parts
Aftermarket Analysis, Market Research, Marketing ArticlesPay per click (PPC) vs automotive SEO is an important combination for marketing. A common question in the auto parts industry is the PPC vs SEO debate: Whether both types of online marketing are necessary and if these marketing efforts detract…
How Online Auto Parts Buyers Shop for Parts & Accessories
Market Research, Marketing ArticlesIf you sell auto parts online, then your website needs to make a great first impression because auto parts buyers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
Auto Parts Marketing: Case Studies in Automotive SEO vs PPC
Aftermarket Analysis, Marketing Articles
SEO case studies: If you sell aftermarket car parts online and are new to PPC (paid search), or are just focused on SEO, you may wonder what will happen to your site's existing organic traffic when you start paid search marketing. It's a frequent question…
Auto Parts Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics
Aftermarket Analysis, Marketing ArticlesAuto parts online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is…
Automotive SEO Ranking Factors and Correlations Study
Aftermarket Analysis, Market Research, Marketing ArticlesIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
Google Auto Aftermarket SEO & PPC Predictions for 2014
Aftermarket Analysis, Market Research, Marketing ArticlesHere are our 5 Google automotive SEO and paid search predictions for 2014. Regular readers of this blog may be familiar with our previous Google predictions for the SEMA industry, which we're proud to say, have mostly been on target.
Prediction…