Free Webinar on Google Shopping Presented by Google and Hedges & Company
Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories retailers selling parts online. It will also include new search trends and statistics from Google and from Hedges & Company.
The free webinar will be held Wednesday, September 20, from 1:00pm to 2:00pm EST.
“Nine out of 10 automotive parts and accessories buyers search online before buying, whether they end up buying online or locally,” said Jon Hedges, president of Hedges & Company. “A well-structured remarketing program and Google Shopping allows auto parts retailers and e-tailers to get in front of consumers who are ready to buy, with the ability to show an image of the product they are searching for.”
During the webinar Google’s Candace Jordan will share search trends for the automotive parts and accessories market, along with inside information on recent beta testing Google has been conducting.
“We’ll add our own market research findings and offer advice unique to the aftermarket, as well as ways to overcome challenges in online marketing,” Hedges added. “This webinar is designed to be of interest to members of SEMA, the Auto Care Association and AASA, or attendees of the SEMA Show or AAPEX.
Webinar attendees will learn:
• Latest industry trends & insights specific to automotive parts & accessories
• Exclusive insights into Google Shopping
• How to increase the success of Google Shopping campaigns
• Tips for effective remarketing
• How parts & accessories buyers search online
• Overcoming Google Shopping & remarketing challenges
Space is limited, register here. Additional questions can be directed to Hedges & Company at (234) 380-1650.
Webinar updates and webinar questions and answers will be posted on social media using the hashtag #DrivePartsSales
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