Posts Tagged ‘ Google AdWords ’

New Google SERP Format: Facts, Fiction and Rumors

new Google SERP format

With the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed opinions and our recommendations for your Google AdWords campaigns selling auto parts & accessories, or motorcycle parts & accessories. One of the biggest misconceptions is that all searches will only display four ads at the top of the SERP and all right side advertising is now gone. That’s not true. Google is now showing four text ads at the top...

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Online Search for Motorcycle Parts & Accessories Growing From Mobile Traffic

motorcycle seo

Google has released their latest report on online search statistics for motorcycle parts and accessory (P&A) shoppers. Consistent with what we’re seeing for search stats for other categories, searches done on mobile devices are primarily responsible for growth (scroll down for your free copy of the full report, available as a PDF download). Total search queries for motorcycle parts and accessories grew 16% in Q4 2015 over the previous year. Although desktop searches declined 7%, mobile searches grew by 45%, bringing total search volume up. Google AdWords research: Mobile drives motorcycle parts & accessory eCommerce If you have an...

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Mobile Is Driving Online Tire & Wheel Search Growth

If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search activity (scroll down to the bottom to download your own free copy of the full report). Overall search queries for tires grew 20% in the fourth quarter of 2015 from the previous year and although desktop search dropped 1%, mobile search grew by 42%. Google research: Mobile is the key to growth in tire searches If you sell...

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Towing Search Activity Growing: Queries +28%, Mobile Search +48%

If you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online search queries for towing search terms grew 28% from 2014 in the third quarter, according to a Google search metrics report (scroll to the bottom to download your own free copy of the full report). One important stat is while searches on a desktop PC crept up 4% from the third quarter 2014, searches on a mobile device jumped by 48%....

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Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%

truck parts online search trends

This AdWords research covers searches conducted by consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics report (scroll to the bottom to download your own free copy of the full truck research report). Overall search queries grew by 26% including mobile, desktop and tablets. These are search queries for parts typically sold by members of SEMA and the Auto Care Association. AdWords Research: Truck Parts and Accessory Ecommerce Is Increasingly Mobile If you have a...

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Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%

Google AdWords Off-Road Parts

This AdWords research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4×4 vehicles. Online search queries for off-road search terms grew 16% from 2014 in the third quarter, according to a Google search metrics report (scroll to the bottom to download your own free copy of the full report). One eye-opening statistic is while searches done on a desktop PC actually dropped 9% from the third quarter 2014, searches performed on a mobile device jumped 41%. Clearly, mobile devices are garnering more market share of off-road search...

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Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%

Google AdWords auto parts search terms

This AdWords research covers consumers searching online for auto parts that modify a vehicle’s performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search metrics released by Google (scroll to the bottom to download your own copy of the report). One of the notable stats is that mobile searches for performance modifying search terms increased 45%, while desktop queries actually dropped 2%, from the third quarter 2014. This marks at least the fourth consecutive year that online search for performance-type keywords as a whole grew in volume,...

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Auto Parts SEO: 6 Important Search Types to Know

If you’re optimizing a website for auto parts SEO (search engine optimization), or even if you’re trying to optimize your paid search campaign keywords, knowing how enthusiasts search online for products and services is very important. Knowing these basic categories is critical when trying to reach auto enthusiasts online through Google, Bing or Yahoo. A well-optimized website will be found for consumer organic searches performed on a variety of words, including long-tail keywords, which are searches using three or more words. 1). Part type searches with part type modifiers Enthusiasts may look for parts based on part type so...

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Auto Parts SEO vs Paid Search Case Study #3

ppc seo case study

We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and after paid brand advertising was paused for a client selling performance auto parts online. The parameters of this test were simple: our client was running paid search ads for a variety of parts on their site, plus paid search ads for their own brand name. We paused all brand name ads as a test. In cooperation...

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How to Have Free Online Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

auto parts ppc remarketing

Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers. Here are three ways to have an online brand advertising campaign at no cost when combined with paid search. If you’re already doing PPC advertising using these ideas can boost your brand awareness online for free. When we say “online brand advertising campaign” we mean showing ads for your brand (or your products) using online banner ads. Free brand advertising idea #1: A basic PPC display campaign At the most basic level, here’s how to have...

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Paid Search vs SEO Case Study #2 for Auto Parts

Pay per click (PPC) vs automotive SEO is a marketing combination we monitor very closely. A common question in the auto parts industry is the PPC vs SEO debate and whether both types of online marketing are necessary, or and whether these efforts will detract from each other when used at the same time. (You can scroll down to see our conclusion at the bottom.) This blog post shows the results of a recent SEO vs PPC case study we did but first let’s revisit a study conducted by Google a few years ago. Paid Search vs SEO case...

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How Online Auto Parts Buyers Shop for Parts & Accessories

If you sell auto parts online, then your website needs to make a great first impression because online shoppers are fleeting. This is good information to keep in mind if you’re marketing your online parts store with an automotive paid search or SEO campaign. In a recent study published by Google, it was revealed that auto parts buyers visit a lot of sites, tend to not come back much, and make fairly quick decisions. Here are some highlights of the Google online shopping study. 3 out of 4 shoppers visit several auto parts sites before buying online Most auto parts...

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Auto Parts Marketing: Case Studies in Automotive SEO vs PPC

auto seo and ppc visits

SEO case studies: If you sell aftermarket car parts online and are new to PPC (paid search), or are just focused on SEO, you may wonder what will happen to your site’s existing organic traffic when you start paid search marketing. It’s a frequent question we get often. Here are the results of two auto parts SEO case studies showing actual results before and after we started paid search campaigns. Plus, at the bottom of this article is some extra information on an SEO/PPC analysis done by Google. In both case studies total site traffic and sales grew when PPC was...

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Automotive Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics

Automotive Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics

Automotive online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is done through the Google Display Network (these advanced features are not yet available on the new “Search Network with Display Select” option recently released by Google). If you’ve never heard of the Google Display Network, these targeted ads reach across hundreds of thousands of automotive websites and they’re not limited to searches done on Google. Many people don’t realize Google displays...

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Automotive SEO Ranking Factors and Correlations Study

automotive SEO correlation factors moz

If you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market research should be interesting to SEMA, Auto Care Association, MEMA or AASA members. Only Google knows the actual factors that contribute to high organic rankings and this study doesn’t “prove” these factors will result in a high automotive SEO rankings. But, for organic search results, it does show what highly-ranked automotive web pages have in common. We’re indebted...

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Google Auto Aftermarket SEO & PPC Predictions for 2014

SERP heat map Google automotive SEO

Here are our 5 Google automotive SEO and paid search predictions for 2014. Regular readers of this blog may be familiar with our previous Google predictions for the SEMA industry, which we’re proud to say, have mostly been on target. Prediction #1 for 2014: Automotive SEO and paid search continues to be a battle for real estate, not just position We made this prediction a year ago and it’s an even more important auto industry trend SEO efforts, or paid search (PPC) marketing. A few years ago automotive SEO and paid search was all about position—marketers wanted to be...

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