Why advertise on Google: Articles on AdWords research, AdWords management articles and Information including How-To Tips, Google Analytics, more. Automotive digital marketing agency specializing in paid search (PPC) & SEO, members SEMA, AASA, Auto Care Association.

Posts

Drive Auto Parts Sales with Remarketing and Google Shopping

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Free Webinar Presented by Google and Hedges & Company Sept. 20, 2017 Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories retailers…

Guide for Dealers: Automobile SEO is Different Than Auto Parts SEO

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Auto parts SEO is significantly different than marketing automobiles, because shoppers search for parts differently. "Front of the house" marketing involves different search terms and a different path to purchase than "back of the house" marketing. For…
new Google SERP format

New Google SERP Format: Facts, Fiction and Rumors

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With the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
motorcycle seo

Online Search for Motorcycle Parts & Accessories Growing From Mobile Traffic

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Google has released their latest report on online search statistics for motorcycle parts and accessory (P&A) shoppers. Consistent with what we're seeing for search stats for other categories, searches done on mobile devices are primarily…

Mobile Is Driving Online Tire & Wheel Search Growth

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If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search…

Towing Search Activity Growing: Queries +28%, Mobile Search +48%

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If you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…
truck parts online search trends

Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%

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This AdWords research covers searches conducted by consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a…
Google AdWords Off-Road Parts

Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%

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This AdWords research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4x4 vehicles. Online search queries for off-road search terms grew 16% from 2014…
Google AdWords auto parts search terms

Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%

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This AdWords research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…

Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search

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Are you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important. Knowing these basic categories is…
ppc seo case study

Auto Parts SEO vs Paid Search Case Study #3

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We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and…
auto parts ppc remarketing

How to Have Free Online Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

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Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers. Here are three ways to have an online brand advertising campaign at no cost when combined with paid search. If…