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Future of the Automotive Industry: 2020 Predictions by Automotive Industry Experts
Aftermarket AnalysisIndustry experts give their predictions of automotive aftermarket industry trends for 2020. They offer their takes on video advertising, website design and speed, product data and AI. There are also predictions on 3P marketplaces including Walmart, Amazon and...
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Marketing ArticlesCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths. Myth#1: Black Friday: the most important online shopping…
SEO for the Automotive Industry: 2020 Trends
Marketing Articles(Updated for 2020) SEO for the automotive industry is changing significantly for 2020. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers.All forms of marketing, not just SEO marketing, play…
Google Shopping Image Guidelines and Data Guidelines for Auto Parts in 2020
Marketing ArticlesIf you use Google Shopping for auto parts in 2020, you may have images are disapproved due to not complying with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received Google's "risk of disapproval" email,…
Start An Online Auto Parts Business: A How-To Guide
Marketing Articles How to start an online auto parts business (updated for 2020) Here are 6 tips on how to start an online auto parts business. These apply even if you just want to grow your existing spare parts business. Auto parts is a fast-growing sector…
Drive Auto Parts Sales with Remarketing and Google Shopping
Aftermarket Analysis, Marketing ArticlesFree Webinar on Google Shopping Presented by Google and Hedges & CompanyHedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
Guide for Dealers: Fixed Ops SEO Services are Different Than New Car SEO Services in 2020
Marketing ArticlesFixed ops SEO services are significantly different than what dealerships use for front of house SEO. Shoppers search for OEM parts differently than they search for new automobiles. Front of the house marketing uses different search terms.…
New Google SERP Format: Facts, Fiction and Rumors
Aftermarket Analysis, Marketing ArticlesWith the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
Mobile Drives the Motorcycle Parts Market and Motorcycle eCommerce
Aftermarket Analysis, Marketing ArticlesGoogle released their latest report on search stats for the motorcycle parts market and how parts and accessory (P&A) shoppers are using the Internet. Consistent with what we're seeing for search stats for other categories, searches done…
Mobile Is Driving Online Tire & Wheel Search Growth
Aftermarket Analysis, Market Research, Marketing ArticlesIf you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search…
Towing Search Activity Growing: Queries +28%, Mobile Search +48%
Aftermarket Analysis, Marketing ArticlesIf you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…
