Tag Archive for: Google Ads

Digital Influence on Auto Parts, Accessories and Replacement Tires
Auto Aftermarket News & Trends, Automotive Market ResearchDigital influence on the automotive parts & accessories market will be at $177 billion in 2023 in the US. It's projected at $200 billion in 2026 and $217.8 billion by 2028.Note: scroll down to download a PDF of this article, no registration…

Auto Parts Industry Growth: eCommerce at $67 Billion by 2030
Auto Aftermarket News & Trends, Automotive Market ResearchAuto parts industry growth: 9% eCommerce growth rate through 2025 Compounded annual growth rate (CAGR) for parts eCommerce is projected just under 9% through 2025. Online revenue for automotive parts eCommerce revenue will reach $38 billion…

Focus on Audience Buying and Planning for Better Digital ROI
Automotive MarketingAudience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...

What is Programmatic Marketing?
Automotive MarketingHow programmatic marketing works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the marketing world in many industries. It's now available to the automotive aftermarket.It's a fundamental…

Types of Google Searches for Auto Parts and Accessories
Auto Aftermarket News & TrendsIt's important for anyone in internet marketing to understand the different types of Google searches, how search intent matters and these six types of search queries. These are the basic types of Google searches used to find automotive aftermarket…

Auto Parts eCommerce Market Share At $16 Billion in 2020
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing Auto parts eCommerce market share: transformational shift in 2020-2021 Note: Here's a link to a more recent article on auto parts industry growth and eCommerce projections.Trends in online shopping: automotive parts eCommerce revenue…

Future of the Automotive Industry: 2020 Predictions by Automotive Industry Experts
Auto Aftermarket News & TrendsIndustry experts give their predictions of automotive aftermarket industry trends for 2020. They offer their takes on video advertising, website design and speed, product data and AI. There are also predictions on 3P marketplaces including Walmart, Amazon and...

Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…

We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Automotive MarketingCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths. Myth#1: Black Friday: the most important online shopping…

SEO for the Automotive Industry: 2023 Trends
Automotive MarketingSEO for the automotive industry is changing significantly for 2023. Let's look at everything you must know about automotive SEO. This was written a few years back but still applies to 2023.All forms of marketing, not just SEO marketing,…

Google Shopping Image Requirements for Auto Parts
Automotive MarketingIf you use Google Shopping for auto parts, you may have images are disapproved for not complying with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received the "risk of disapproval" notice, followed…

How to Start An Online Auto Parts Business: A Guide
Automotive MarketingHow to start an online auto parts business Here are tips on how to start an online auto parts business. These tips may apply to you even if you just want to grow your existing spare parts business. Auto parts is a fast-growing sector online.…