Tag Archive for: Google Ads

How Online Auto Parts Buyers Shop for Parts & Accessories
Automotive Market Research, Automotive MarketingIf you sell auto parts online, then your website needs to make a great first impression because auto parts buyers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…

Automotive PPC Case Study vs SEO
Auto Aftermarket News & Trends, Automotive MarketingRead our automotive PPC case study #1 and #2. Do you sell aftermarket car parts online and are new to PPC (pay per click) advertising? You may wonder what will happen to your site's existing organic traffic when you start paid search.It's…

Auto Parts Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics
Auto Aftermarket News & Trends, Automotive MarketingAuto parts online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is…

Automotive SEO Ranking Factors and Correlations Study
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…

Google Shopping: Boost Your Paid Search Campaigns This Holiday Season
Automotive MarketingGoogle Shopping can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using Google Shopping ads. They make your online paid search/pay per click (PPC) campaigns…

Cyber Monday Marketing, Black Friday Marketing for Auto Parts
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…

6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads
Automotive MarketingWhy advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…

What You Should Know About Google’s Quality Score (or, How to Save 50% on AdWords)
Automotive MarketingIf you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…

Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Automotive Market Research, Automotive MarketingYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…

Google Reveals Automotive Repair & Maintenance Shopping Secrets and Trends
Auto Aftermarket News & Trends, Automotive MarketingHere are some interesting automotive repair trends on consumers searching for vehicle maintenance and repair services, for both Do It Yourself (DIY) and Do It For Me (DIFM) vehicle owners. It's the subject of a report released by the folks over…

Google and 4 Predictions for the Automotive Aftermarket
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingGoogle is significantly changing the online landscape with new services like Google+, Google Wallet and Google Shopping. Here are our predictions how these services will be a significant specialty auto parts industry trend. Prediction 1: SEO…