Posts
Auto Parts Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics
Aftermarket Analysis, Marketing ArticlesAuto parts online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is…
Automotive SEO Ranking Factors and Correlations Study
Aftermarket Analysis, Market Research, Marketing ArticlesIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
Auto Aftermarket SEO & PPC Predictions
Aftermarket Analysis, Market Research, Marketing ArticlesHere are our 5 Google automotive SEO and paid search predictions for 2014. Regular readers of this blog may be familiar with our previous Google predictions for the SEMA industry, which we're proud to say, have mostly been on target. Prediction…
Why Long Tail Search Changed Automotive SEO and Paid Search Forever
Aftermarket Analysis, Market Research, Marketing ArticlesIn SEO or automotive paid search, long tail keywords are the key to gaining more traffic and more sales. This has become even more important with Google’s new Hummingbird algorithm update, signaling huge new opportunity in search engine optimization.…
Google Shopping: Boost Your Paid Search Campaigns This Holiday Season
Marketing ArticlesGoogle Shopping can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using Google Shopping ads. They make your online paid search/pay per click (PPC) campaigns…
Cyber Monday Marketing, Black Friday Marketing for Auto Parts
Aftermarket Analysis, Market Research, Marketing Articles New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…
6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads
Marketing ArticlesWhy advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…
What You Should Know About Google’s Quality Score (or, How to Save 50% on AdWords)
Marketing ArticlesIf you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…
Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Market Research, Marketing ArticlesYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Google Reveals Automotive Repair & Maintenance Shopping Secrets and Trends
Aftermarket Analysis, Marketing ArticlesHere are some interesting automotive repair trends on consumers searching for vehicle maintenance and repair services, for both Do It Yourself (DIY) and Do It For Me (DIFM) vehicle owners. It's the subject of a report released by the folks over…
Google and 4 Predictions for the Automotive Aftermarket
Aftermarket Analysis, Market Research, Marketing ArticlesGoogle is significantly changing the online landscape with new services like Google+, Google Wallet and Google Shopping. Here are our predictions how these services will be a significant specialty auto parts industry trend. Prediction 1: SEO…
