Tag Archive for: Automotive SEO PPC
Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Automotive Aftermarket Marketing, Automotive Market ResearchYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Enthusiasts: Time Between Decision and Actual Purchase of Auto Parts & Accessories
Auto Aftermarket News & Trends, Automotive Market ResearchToday, we are going to look at some of our own auto parts market research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy.As a part of our own syndicated Hedges…
How Enthusiasts Decide Where to Buy
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchWelcome back to our blog. Today we'll take a look at how enthusiasts decide where to buy their engine components. This includes purchasing auto parts in retail stores, or purchasing online.We surveyed thousands of automotive enthusiasts about…
Trend 18: Where Consumers Find Information on Engine Parts, by Age Group
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchToday we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers.As…
Why Email is Essential to Your Automotive Online Marketing Plan
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchWelcome back to our blog for another look at Internet marketing in the automotive aftermarket!Email marketing is one of the most effective ways to reach automotive consumers; you can tailor your marketing message to specific consumers to…
5 Secrets About Social Media and The Auto Parts Buying Process
Automotive Aftermarket Marketing, Automotive Market ResearchFacebook, Twitter and other social media sites play a huge role in the everyday lives of millions, but do they influence the buying decisions of automotive enthusiasts and automotive DIY consumers? Here are some facts to keep in mind.1).…
2 Things to Know About Online Sales of Auto Parts in 2012
Auto Aftermarket News & Trends, Automotive Market Research(Note: a more current post covering online sales of auto parts for 2015 is here).For our first automotive aftermarket trend, we look at two things you need to know about online retail sales of auto parts in 2012.1). Retail brick…
2012 Online Sales of Auto Parts Growing
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchNote: this article was originally published in April 2012, for an updated forecast, click here for a more current article.With the Catalyst 2012 conference this week -- ChannelAdvisor's annual ecommerce gathering -- we thought this…
