Posts
Update: Coronavirus trends, COVID-19 and Automotive Aftermarket eCommerce
Aftermarket Analysis, Market Research, Marketing Articles
Coronavirus and aftermarket parts & accessories sales
We're all venturing into unknown territory with coronavirus and COVID-19 sweeping the world. We also don't know the total impact to the automotive industry and the aftermarket.
We…
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Automotive SEO Services: A Guide
Marketing ArticlesAuto parts SEO services: does it really matter?
Yes, automotive SEO services matter. Organic traffic is the #1 source of web traffic for the average automotive website in 2019.
In 2019, the average automotive website receives 50% of total…
SEO for the Automotive Industry: 2020 Trends
Marketing Articles(Updated for 2020) SEO for the automotive industry is changing significantly for 2020. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers.
All forms of marketing, not just SEO marketing, play…
Google Shopping Feed Specifications: New Requirements For Auto Parts Images
Marketing ArticlesIf you use Google Shopping for auto parts, you may have images are disapproved because of Google Shopping feed specifications or not complying with Google Shopping image requirements. Maybe you received Google's "risk of disapproval" email,…
Hedges & Company listed on Clutch As Top Auto Parts Internet Marketing Agency
Marketing ArticlesThe team here at Hedges & Company loves the motorsports and automotive aftermarket industries. We get to work [vicariously] with cars and trucks every day. That's why our online marketing results make us different from other agencies—we…
How to Start An Online Auto Parts Business
Marketing ArticlesHow to start an online auto parts business
Here are 6 tips on how to start an online auto parts business, or even if you just want to grow your existing business. Auto parts is a fast-growing sector online, so it's worth digging into marketing…
Drive Auto Parts Sales with Remarketing and Google Shopping
Aftermarket Analysis, Marketing ArticlesFree Webinar on Google Shopping Presented by Google and Hedges & Company
Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
Guide for Dealers: Automobile SEO Services are Different Than Auto Parts SEO
Market Research, Marketing ArticlesAutomobile SEO services are significantly different than for auto parts. Shoppers search for parts differently than they search for automobiles. "Front of the house" marketing uses different search terms and a different path to purchase than…
Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Aftermarket Analysis, Market Research, Marketing Articles.Note: this direct to consumer article is updated for 2019.
Manufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce
The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer…
New Google SERP Format: Facts, Fiction and Rumors
Aftermarket Analysis, Marketing ArticlesWith the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
Towing Search Activity Growing: Queries +28%, Mobile Search +48%
Aftermarket Analysis, Marketing ArticlesIf you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…
