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How to Perform Effective Automotive SEO
Marketing ArticlesAs search engine optimization gets more technical each year, more people in the automotive industry ask, “what is automotive SEO?” SEO E-A-T covers so many areas and is different if you’re considering an automotive parts website vs. an automotive dealership website. We thought we’d break it down covering best practices for 2022 and...
Consumer Search Patterns: 6 Types of Search Queries
Aftermarket AnalysisIt's important for anyone in internet marketing to understand consumer search patterns, how search intent matters and these six types of search queries. These are basic types of search queries used to find automotive aftermarket parts and accessories.In…
Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News
Aftermarket Analysis, Market Research, Marketing ArticlesNote: See related article, click here: Auto parts chain store sales trends. Aftermarket eCommerce maintaining big increase from 2019(July 28) Data shows the aftermarket eCommerce channel has a significant year-over-year (YoY) revenue…
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Digital Marketing for Car Dealers
Marketing ArticlesDigital marketing: does car dealer SEO matter?Does car dealer SEO matter...why, yes, it does! Here's why. Organic traffic is the #1 source of web traffic for the average car dealer website in 2021.In 2021, the average car dealer…
SEO for the Automotive Industry: 2022 Trends
Marketing ArticlesSEO for the automotive industry is changing significantly for 2022. Let's look at everything you must know about automotive SEO. This was written a few years back but still applies to 2022.All forms of marketing, not just SEO marketing,…
Google Shopping Image Requirements for Auto Parts
Marketing ArticlesIf you use Google Shopping for auto parts in 2021, you may have images are disapproved for not complying with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received the "risk of disapproval" notice, followed…
Hedges & Company listed on Clutch As Top Auto Parts Marketing Agency
Marketing ArticlesYou can probably tell from our Clutch SEO company listing, we love the motorsports and automotive aftermarket industries. We get to work [vicariously] with cars and trucks every day. That's why our online marketing results make us different…
Auto Parts Keyword List for SEO
Aftermarket Analysis, Marketing ArticlesAre you trying to compile an auto parts keyword list for your SEO? As you may know, we recommend using our EAST acronym and Google's E-A-T to optimize web pages.Still, it's important to know how auto parts keywords play a role. We do extensive…
Start An Online Auto Parts Business: A How-To Guide
Marketing ArticlesHow to start an online auto parts business Here are 6 tips on how to start an online auto parts business. These tips apply even if you just want to grow your existing spare parts business. Auto parts is a fast-growing sector online. Many brick…
Drive Auto Parts Sales with Remarketing and Google Shopping
Aftermarket Analysis, Marketing ArticlesFree Webinar on Google Shopping Presented by Google and Hedges & CompanyHedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
Guide for Dealers: Fixed Ops SEO is Different Than New Car SEO Services
Marketing ArticlesFixed ops SEO is significantly different than what dealerships use for front of house SEO. Shoppers search for OEM parts differently than they search for new automobiles. Front of the house marketing uses different search terms. It also has…
