Automotive Pay Per Click (PPC) ideas, tips, techniques and best practices. SEO vs PPC case studies. Internet marketing info for SEMA, AASA and Auto Care Association members.

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Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories

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The Christmas shopping season is coming so here are some 2018 and projected 2019 online holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts, keep these online shopping days in mind. Selling…

Automotive SEO Services: A Guide

Automotive SEO services: does it really matter? Yes, automotive SEO services matter. Organic traffic is the #1 source of web traffic for the average automotive website in 2019. In 2019, the average automotive website receives 50% of total…

SEO in the Automotive Industry: 2019 Trends

SEO in the automotive industry is changing significantly for 2019. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers. All forms of marketing, not just SEO marketing, play a heightened role as…
Google Shopping feed specifications

Google Shopping Feed Specifications: New Requirements For Auto Parts Images

If you use Google Shopping, you may have an email that says images are disapproved because of Google Shopping feed specifications. Maybe you received Google's "risk of disapproval" email, followed by the "preemptively disapproved" email. Or,…
clutch seo agencies

Hedges & Company listed on Clutch As Top Auto Parts Internet Marketing Agency

The team here at Hedges & Company loves the motorsports and automotive aftermarket industries. We get to work [vicariously] with cars and trucks every day. That's why our online marketing results make us different from other agencies—we…

How to Market Your Auto Parts Store Online

How to start an online auto parts business Here are 6 tips on how to start an online automotive parts business, or even if you just want to grow your existing business. Auto parts is a fast-growing sector online, so it's worth digging into…

Drive Auto Parts Sales with Remarketing and Google Shopping

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Free Webinar on Google Shopping Presented by Google and Hedges & Company Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…

Guide for Dealers: Automobile SEO Services are Different Than Auto Parts SEO

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Automobile SEO services are significantly different than for auto parts. Shoppers search for parts differently than they search for automobiles. "Front of the house" marketing uses different search terms and a different path to purchase than…
manufacturer

Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry

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.Note: this direct to consumer article is updated for 2019. Manufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer…
new Google SERP format

New Google SERP Format: Facts, Fiction and Rumors

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With the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…

Towing Search Activity Growing: Queries +28%, Mobile Search +48%

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If you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…
truck parts online search trends

Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%

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This Google Ads research covers consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics…