Tag Archive for: Automotive Marketing
Automotive PPC Case Study vs SEO
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingRead our automotive PPC case study #1 and #2. Do you sell aftermarket car parts online and are new to PPC (pay per click) advertising? You may wonder what will happen to your site's existing organic traffic when you start paid search.It's…
Automotive SEO Ranking Factors and Correlations Study
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
Gift Ideas and Wish Lists: Tools to Increase Online Sales & Conversions This Holiday Season
Automotive Aftermarket MarketingIf you sell auto parts online, you can increase online sales using website enhancements like gift idea suggestions and wish lists. Assuming you're using search engine optimization (SEO) or pay per click (PPC) advertising, it's a great way to…
Why Long Tail Search Changed Automotive SEO and Paid Search Forever
Automotive Aftermarket Marketing, Automotive Market ResearchLong tail keywords are the key to gaining more traffic and more sales. They became even more important with Google’s Hummingbird algorithm update, which signaled a huge new opportunity in search engine optimization. This is an important automotive…
Google Shopping: Boost Your Paid Search Campaigns This Holiday Season
Automotive Aftermarket MarketingOriginally published 2013Google Shopping can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using Google Shopping ads. They make your online paid search/pay…
Cyber Monday Marketing, Black Friday Marketing for Auto Parts
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…
Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingNote: this article is originally from June 2013, for an updated forecast, click here for a more current article.Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales. It's one of the…
Enthusiasts: Time Between Decision and Actual Purchase of Auto Parts & Accessories
Auto Aftermarket News & Trends, Automotive Market ResearchToday, we are going to look at some of our own auto parts market research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy.As a part of our own syndicated Hedges…
3 Things You Didn’t Know about 1994-2004 Mustang Owners
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchThe fourth generation Ford Mustang, also known as "SN-95," included styling from previous Mustangs and came with a 3.8 liter overhead valve V6 engine or a 4.6 liter single overhead camshaft V8. This generation included three alternate models:…
Grow Sales With New Products From the SEMA Show
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchWelcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We're introducing a new term for some of our readers, the New Product Ratio (NPR).The specialty auto parts industry thrives on new products…
Trend 17: 3 Things You Didn’t Know About Audi Owners
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchToday, we continue our trends with a look at Audi owners (for a quick comparison to all new car owners in 2019 click here). Below are some interesting facts and demographic information about people who own any model Audi.Audi is a German…
Trend 23: Crankshaft Buyers Rate Customer Service
Auto Aftermarket News & TrendsHere is our 23rd trend, which gives you a look at how crankshaft buyers view the leading crankshaft brands.We surveyed 380 automotive enthusiasts who had recently bought or shopped for crankshafts to find out what they think about the leading…
