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You are here: Home1 / Blog
Shopify vs. BigCommerce vs. WooCommerce vs. Adobe Commerce for auto parts and accessories

BigCommerce vs. Shopify! WooCommerce vs. Magento! Comparing Platforms for Auto Parts

Automotive Aftermarket Marketing
In the fast-paced world of eCommerce, selecting the right automotive e-commerce software for your automotive parts and accessories business is crucial. It's a challenge to navigate all the features to find the perfect fit for your website. We compare the...
December 1, 2023
how old are cars

What is The Automotive Aftermarket? How Many Car Enthusiasts Are There?

Auto Aftermarket News & Trends, Automotive Market Research
What is the automotive aftermarket? It is unique among industries and we've compiled some compelling reasons to say that. In this article are some specific things that define the automotive aftermarket and what makes the aftermarket unique among industries in the ...
November 30, 2023
amazon listing template for auto parts

Amazon Listing Template for Auto Parts

Automotive Aftermarket Marketing
If you're selling auto parts and accessories on Amazon and need an Amazon listing template, we've got your back. Use this template and you'll be selling more auto parts on Amazon!The Amazon marketplace is a highly competitive environment…
August 10, 2023
Amazon FBA vs FBM

Amazon FBA vs FBM, and Amazon FBA Startup Costs

Automotive Aftermarket Marketing
Switching from Fulfillment by Merchant (FBM), or from a drop shipping model, over to Fulfillment by Amazon (FBA) can be a challenge. You need to consider your strategy and startup costs. We answer your questions on the Amazon Buy Box, Amazon FBA costs, FBM vs. FBA and how it works for...
August 8, 2023

Digital Influence on Auto Parts, Accessories and Replacement Tires

Auto Aftermarket News & Trends, Automotive Market Research
Digital influence on the automotive parts & accessories market will be at $177 billion in 2023 in the US. It's projected at $200 billion in 2026 and $217.8 billion by 2028.Note: scroll down to download a PDF of this article, no registration…
December 14, 2022
you are your own aftermarket brand strategy

Aftermarket Brand Strategy for Your Auto Parts Business (Made Simple!)

Automotive Aftermarket Marketing
An aftermarket brand strategy lets you define what your brand represents so you can reinforce it on your website, in ads, in posts, and on social media. It makes your brand easily identifiable and makes it preferred over other brands by consumers. Companies with well-defined branding strategies have higher profits and ...
October 17, 2022

7 Automotive POS Systems Compared

Auto Aftermarket News & Trends
There are many options for an automotive POS system (automotive "point of sale" system) to help you run your auto parts business. Some automotive point of sale systems branch out into managing inventory, customer records or managing multiple…
January 11, 2022
automotive ecommerce

U.S. Automotive eCommerce Market at $42.4 Billion in 2024

Auto Aftermarket News & Trends, Automotive Market Research
Compounded annual growth rate (CAGR) for automotive parts and accessories eCommerce is projected at 6.7% through 2027 according to the Auto Care Association/MEMA Joint eCommerce Trends and Outlook Forecast. It is estimated at ...
November 3, 2021
how many cars in the world

How Many Cars Are There In The World in 2025?

Automotive Market Research
There are about 1.644 billion vehicles on Earth. About 17% of those vehicles are in the United States. Let's dig into more detail on how many cars are there in the world and ...
June 24, 2021
automotive SEO E-E-A-T

How to Perform Effective Automotive Search Engine Optimization

Automotive Aftermarket Marketing
As search engine optimization gets more technical each year, more people in the automotive industry ask, “what is automotive SEO?” SEO E-E-A-T covers so many areas and is different if you’re considering an automotive parts website vs. an automotive dealership website. We thought we’d break it down covering best practices and...
June 3, 2021

Jeep Demographics: Income, Age, Gender and More

Automotive Market Research
What state has the most Jeep® vehicles? Why are Jeeps so popular? We'll kick off our Jeep demographics article with the states with the most Jeeps. Learn more about why are Jeeps so popular. The state with the most may surprise you. It's…
March 10, 2021
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1 Comment

Focus on Audience Buying and Planning for Better Digital ROI

Automotive Aftermarket Marketing
Audience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...
January 21, 2021
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