Posts
Google Auto Aftermarket SEO & PPC Predictions for 2014
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesHere are our 5 Google automotive SEO and paid search predictions for 2014. Regular readers of this blog may be familiar with our previous Google predictions for the SEMA industry, which we're proud to say, have mostly been on target.
Prediction…
Gift Ideas and Wish Lists: Tools to Increase Online Sales & Conversions This Holiday Season
Automotive Marketing ArticlesIf you sell auto parts online, you can increase online sales using website enhancements like gift idea suggestions and wish lists. Assuming you're using search engine optimization (SEO) or pay per click (PPC) advertising, it's a great way to…
Why Long Tail Search Changed Automotive SEO and Paid Search Forever
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesIn SEO or automotive paid search, long tail keywords are the key to gaining more traffic and more sales. This has become even more important with Google’s new Hummingbird algorithm update, signaling huge new opportunity in search engine optimization.…
Top 5 Aftermarket Online Holiday Sales Days
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesWe recently participated in a free webinar to help companies in the automotive aftermarket prepare for 2013 online holiday shopping, called “6 Ways to Increase Online Sales This Holiday Season,” along with the web experts at Web Shop Manager.…
Automotive Aftermarket Trends: 2013 Online Sales of Auto Parts & Accessories Growing
Auto Aftermarket Analysis, Automotive Marketing Articles
Note: this article is originally from June 2013. For an updated forecast, click here for a more current article covering online parts sales.
Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales.…
Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing
Auto Aftermarket Analysis, Automotive Marketing Articles
Note: this article is originally from June 2013, for an updated forecast, click here for a more current article.
Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales. It's one of the…
6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads
Automotive Marketing ArticlesWhy advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…
What You Should Know About Google's Quality Score (or, How to Save 50% on AdWords)
Automotive Marketing Articles
If you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…
Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Automotive Market Research, Automotive Marketing ArticlesYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Increase Relevance (and Sales!) with Email Segmentation
Auto Aftermarket Analysis, Automotive Marketing Articles One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We're all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures…
2 Things to Know About How Consumers Perceive Price
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing Articles
Today we'll give you a look at how consumers perceive prices when shopping according to Decode Implicit Marketing.
How you present a price greatly affects if a consumer perceives the product as "expensive" or "cheap." Research shows that…
Grow Sales With New Products From the SEMA Show
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing Articles
Welcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We're introducing a new term for some of our readers, the New Product Ratio (NPR).
The specialty auto parts industry thrives on new products…