Posts
Auto Parts Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics
Aftermarket Analysis, Marketing ArticlesAuto parts online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is…
Automotive SEO Ranking Factors and Correlations Study
Aftermarket Analysis, Market Research, Marketing ArticlesIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
Auto Aftermarket SEO & PPC Predictions
Aftermarket Analysis, Market Research, Marketing ArticlesHere are our 5 Google automotive SEO and paid search predictions for 2014. Regular readers of this blog may be familiar with our previous Google predictions for the SEMA industry, which we're proud to say, have mostly been on target.
Prediction…
Gift Ideas and Wish Lists: Tools to Increase Online Sales & Conversions This Holiday Season
Marketing ArticlesIf you sell auto parts online, you can increase online sales using website enhancements like gift idea suggestions and wish lists. Assuming you're using search engine optimization (SEO) or pay per click (PPC) advertising, it's a great way to…
Why Long Tail Search Changed Automotive SEO and Paid Search Forever
Aftermarket Analysis, Market Research, Marketing ArticlesIn SEO or automotive paid search, long tail keywords are the key to gaining more traffic and more sales. This has become even more important with Google’s new Hummingbird algorithm update, signaling huge new opportunity in search engine optimization.…
Top 5 Aftermarket Online Holiday Sales Days
Aftermarket Analysis, Market Research, Marketing ArticlesWe recently participated in a free webinar to help companies in the automotive aftermarket prepare for 2013 online holiday shopping, called “6 Ways to Increase Online Sales This Holiday Season,” along with the web experts at Web Shop Manager.…
Automotive Aftermarket Trends: 2013 Online Sales of Auto Parts & Accessories Growing
Aftermarket Analysis, Marketing Articles
Note: this article is originally from June 2013. For an updated forecast, click here for a more current article covering online parts sales.
Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales.…
Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing
Aftermarket Analysis, Marketing Articles
Note: this article is originally from June 2013, for an updated forecast, click here for a more current article.
Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales. It's one of the…
6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads
Marketing ArticlesWhy advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…
What You Should Know About Google's Quality Score (or, How to Save 50% on AdWords)
Marketing Articles
If you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…
Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Market Research, Marketing ArticlesYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Increase Relevance (and Sales!) with Email Segmentation
Aftermarket Analysis, Marketing Articles One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We're all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures…
