Tag Archive for: Selling Auto Parts Online
CTR Case Study: Click Through Rate Influences Organic Rankings
Auto Aftermarket News & Trends, Automotive Market ResearchThere has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…
Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: this article dates from 2017. For a more recent article click here.Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…
Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days
Automotive Market Research, Automotive MarketingIn this automotive SEO study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats).We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email…
Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016
Auto Aftermarket News & Trends, Automotive MarketingNote: this article is from January 2016. For more current information, click here for automotive aftermarket trends. How big is the automotive aftermarket industry?ECommerce auto parts sales narrowed the gap with traditional brick…
Towing Search Activity Growing: Queries +28%, Mobile Search +48%
Auto Aftermarket News & Trends, Automotive MarketingIf you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…
Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%
Auto Aftermarket News & Trends, Automotive MarketingThis Google Ads research covers consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics…
Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%
Auto Aftermarket News & Trends, Automotive MarketingThis AdWords research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4x4 vehicles. Online search queries for off-road search terms grew 16% from 2014…
How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!
Auto Aftermarket News & Trends, Automotive MarketingAs people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however, these companies need to approach…
The Millennial Impact on The Auto Industry: Ways Millennials Are Changing the Industry
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…
How to Calculate Customer Lifetime Value In Excel: Database Marketing Part 2
Automotive Market Research, Automotive MarketingIn this Part 2 article we'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as CLV, LTV or CLTV). Knowing CLV is essential for database marketing and using the formula in Excel is a relatively cheap and…
Customer Retention Examples, Part 1
Automotive Market Research, Automotive MarketingUse these customer retention examples to increase sales. Here are four custom retention examples that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers. We'll…
Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search
Automotive Market Research, Automotive MarketingAre you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important.Knowing these basic categories is…