Posts Tagged ‘ Selling Auto Parts Online ’

Automobile Dealers: OEM Auto Parts SEO is Different Than Automobile SEO

OEM parts marketing is different from marketing automobiles. Here’s why, plus tips on how to pick a digital marketing agency. More auto dealers find selling car parts online an attractive way to grow sales at the dealership. Online parts sales not only opens up the entire world as a marketplace, the profit margins are attractive, too. According to the National Automobile Dealers Association (NADA), dealership profits from selling new cars is dropping, while profits from fixed operations including parts sales are growing. Google Partners recently quoted NADA that new car sales have a profit margin of 6%-8%, while car...

New market research on consumers’ car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and that’s exactly what today’s digital savvy buyers want. New Hedges & Company research shows consumers are increasingly going to manufacturer and brand websites as part of their shopping process. The research showed 57% of buyers visited a manufacturer’s website when shopping for a recent purchase. This was up from 43% who reported they had visited a manufacturer’s website in a 2013 auto parts purchase...

There has been a debate among SEO professionals over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results of two auto parts clients and the positive impact organic CTR has on keyword rankings. Our auto parts SEO case study results using CTR We originally became interested in using organic CTR to improve client rankings in early 2016, referring to studies cited by search gurus like Larry Kim and Rand Fishkin, and Larry’s post on Moz or on his own WordStream...

Our annual forecast for online car parts sales projects retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Sales Summary: …Ecommerce car parts sales outpacing brick & mortar, will reach $8.9B excluding auctions and used parts …Over $4B in online sales will be on mobile devices in 2017 …Ecommerce car parts sales projected to grow by 15% in 2017 and 2018 …Automotive Aftermarket Suppliers Association (AASA) projects total aftermarket to have compound annual growth rate of 3.6% through 2019; Do It Yourself (DIY) retail sales to grow approximately the same rate …2016 online sales...

We’re always looking for better ways to use data to analyze and optimize for SEO, paid search or email marketing. Larry Kim’s blog post caught our eye on SEO strategies using click through rate (CTR) to optimize for organic traffic in light of Google’s RankBrain. We were off to conduct our own case study to see if we could add even more science to our SEO methods to improve organic results for our clients. Yay, science! Our analytical approach to automotive SEO We use a very analytical, fact-based approach for search engine optimization (SEO) for auto parts and accessories....

If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search activity (scroll down to the bottom to download your own free copy of the full report). Overall search queries for tires grew 20% in the fourth quarter of 2015 from the previous year and although desktop search dropped 1%, mobile search grew by 42%. Google research: Mobile is the key to growth in tire searches If you sell...

Note: this article is from January 2016. For an updated forecast, click here for a more current article. How big is the automotive aftermarket industry? Ecommerce auto parts sales will narrow the gap with traditional brick and mortar retail sales in 2016, and reach $7.4 billion excluding auctions and used parts. Ecommerce auto parts sales are projected to grow about 16% in 2016. The Automotive Aftermarket Suppliers Association (AASA) Joint Channel Forecast Model projects conventional retail do it yourself (DIY) sales to grow 3.5% in 2016. The size of the online auto parts market—sales of automotive and truck parts...

If you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online search queries for towing search terms grew 28% from 2014 in the third quarter, according to a Google search metrics report (scroll to the bottom to download your own free copy of the full report). One important stat is while searches on a desktop PC crept up 4% from the third quarter 2014, searches on a mobile device jumped by 48%....

This AdWords research covers searches conducted by consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics report (scroll to the bottom to download your own free copy of the full truck research report). Overall search queries grew by 26% including mobile, desktop and tablets. These are search queries for parts typically sold by members of SEMA and the Auto Care Association. AdWords Research: Truck Parts and Accessory Ecommerce Is Increasingly Mobile If you have a...

This AdWords research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4×4 vehicles. Online search queries for off-road search terms grew 16% from 2014 in the third quarter, according to a Google search metrics report (scroll to the bottom to download your own free copy of the full report). One eye-opening statistic is while searches done on a desktop PC actually dropped 9% from the third quarter 2014, searches performed on a mobile device jumped 41%. Clearly, mobile devices are garnering more market share of off-road search...

As people turn to more digital outlets to get information, it’s important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however, these companies need to approach their marketing efforts a little more…creatively, rather than just basic social media and a website. Below are tactics to inspire you, to increase not only your digital presence, but your overall reputation in the automotive marketing world. Here are examples of automotive companies that are implementing these tactics to the fullest. Social Media – To the Max It’s no shock the...

Note: To get a true Generation Y marketing perspective, our genuine Gen-Y marketing intern, Brad, researched and wrote this article, which dispels a lot of myths about marketing to the millennial generation. Generation Y, better known as the millennial generation (born in 1980-2000), is the first generation to grow up with modern technology and this influences how millennials view cars and car accessories. For this generation, technology is not just another accessory; it is necessity and a way of life. Millennials find it extremely important to have top of the line technology that can be synchronized between devices. Millennials...

The lifetime value of a customer calculation is very useful. It lets automotive marketers know how much money to invest to gain a new customer. Calculating lifetime value lets you know what a customer is worth to your business. Our previous blog post briefly touched on lifetime value, as it served as an introduction to this one. This post will dig much deeper, giving the reader a fuller understanding of lifetime value and how it can really improve the effectiveness of your marketing budget and how you should market to returning customers. Lifetime value of the online customer defined...

If you’re looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we’ll show you why in this article. Marketing to new customers is important to grow your business, however, it’s just as important to retain existing customers to grow your sales, and impact the bottom line. (Also see our next article, Database Marketing Part 2 on lifetime value) Customer retention definition Customer retention is the process to reduce the number of customer defections. These defections are also...

If you’re optimizing a website for auto parts SEO (search engine optimization), or even if you’re trying to optimize your paid search campaign keywords, knowing how enthusiasts search online for products and services is very important. Knowing these basic categories is critical when trying to reach auto enthusiasts online through Google, Bing or Yahoo. A well-optimized website will be found for consumer organic searches performed on a variety of words, including long-tail keywords, which are searches using three or more words. 1). Part type searches with part type modifiers Enthusiasts may look for parts based on part type so...

We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and after paid brand advertising was paused for a client selling performance auto parts online. The parameters of this test were simple: our client was running paid search ads for a variety of parts on their site, plus paid search ads for their own brand name. We paused all brand name ads as a test. In cooperation...

Page 1 of 312 3 »

Search our blog

Read The Most Popular Posts of All Time

Follow us on Twitter

Posts Tagged ‘ Selling Auto Parts Online ’

Automobile Dealers: OEM Auto Parts SEO is Different Than Automobile SEO

Manufacturers: 3 Ways to Re-Tool Your Marketing for Today’s Digital Consumer

SEO Case Study: Clickthrough Rate Influences Organic Rankings

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

Mobile Is Driving Online Tire & Wheel Search Growth

Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016

Towing Search Activity Growing: Queries +28%, Mobile Search +48%

Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%

Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%

How Lifetime Value (LTV) Enhances Your Online Marketing and Grows Profits | Database Marketing Part 2

4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1

Auto Parts SEO: 6 Important Search Types to Know

Auto Parts SEO vs Paid Search Case Study #3