Posts
What is Programmatic Marketing?
Marketing ArticlesHow programmatic marketing and real time bidding works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the advertising world in many industries. It's now available in the automotive aftermarket.It's…
Conversion Rate Optimization Case Study: Automotive
Marketing ArticlesData from our eCommerce conversion rate optimization case study shows that site speed is the most important factor affecting website conversion rate. We believe this case study is the most comprehensive analysis ever done on automotive websites. Conversion…
Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News
Aftermarket Analysis, Market Research, Marketing ArticlesNote: See related article, click here: Auto parts chain store sales trends. Aftermarket eCommerce maintaining big increase from 2019(July 28) Data shows the aftermarket eCommerce channel has a significant year-over-year (YoY) revenue…
Auto Parts eCommerce Platforms
Aftermarket AnalysisHere's the ultimate comparison of the 54 best auto parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Auto Parts Industry Analysis: Online Market At $12 Billion in 2019
Aftermarket Analysis, Market Research, Marketing ArticlesHighlights from our annual auto parts industry analysis (NOTE: this article is from January, 2019. For a more current forecast click here.)• Online auto parts market will pass $12B in 2019 in the US; Projected at $19B by 2022. • North…
We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Marketing ArticlesCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths. Myth#1: Black Friday: the most important online shopping…
Digital Marketing for Car Dealers
Marketing ArticlesDigital marketing: does car dealer SEO matter?Does car dealer SEO matter...why, yes, it does! Here's why. Organic traffic is the #1 source of web traffic for the average car dealer website in 2021.In 2021, the average car dealer…
Google Shopping Image Requirements for Auto Parts
Marketing ArticlesIf you use Google Shopping for auto parts in 2021, you may have images are disapproved for not complying with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received the "risk of disapproval" notice, followed…
Auto Parts SEO Technical Guide for Marketers
Marketing ArticlesWe put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
What To Expect From An Auto Parts SEO Company: A Guide
Aftermarket Analysis, Marketing ArticlesAre you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results?If you need SEO services, how do you know what to even…
Auto Parts Keyword List for SEO
Aftermarket Analysis, Marketing ArticlesAre you trying to compile an auto parts keyword list for your SEO? As you may know, we recommend using our EAST acronym and Google's E-A-T to optimize web pages.Still, it's important to know how auto parts keywords play a role. We do extensive…
