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UPDATE 4/2/20: Coronavirus trends, COVID-19 and Automotive Aftermarket eCommerce
Aftermarket Analysis, Market Research, Marketing Articles Coronavirus and aftermarket parts & accessories sales We're keeping our aftermarket clients and industry friends updated with what we see during the coronavirus and COVID-19 crisis.This article is updated as of April 1, 2020 and we'll…
Auto Parts eCommerce Platforms
Aftermarket AnalysisHere's the ultimate comparison to help you pick an auto parts eCommerce platform. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Auto Parts Industry Analysis: Online Automotive eCommerce Market At $12 Billion in 2019
Aftermarket Analysis, Market Research, Marketing ArticlesHighlights from our annual auto parts industry analysis: • Online automotive eCommerce market will pass $12B in 2019 in the US; Projected at $19B by 2022. • North American automotive eCommerce market nearly $16B in 2019, excluding auctions,…
We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Marketing ArticlesCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths. Myth#1: Black Friday: the most important online shopping…
Automotive SEO Services: A Guide
Marketing ArticlesAuto parts SEO services: does it really matter? Yes, automotive SEO services matter. Organic traffic is the #1 source of web traffic for the average automotive website in 2019.In 2019, the average automotive website receives 50% of total…
Google Shopping Feed Specifications: New Requirements For Auto Parts Images
Marketing ArticlesIf you use Google Shopping for auto parts, you may have images are disapproved because of Google Shopping feed specifications or not complying with Google Shopping image requirements. Maybe you received Google's "risk of disapproval" email,…
Auto Parts SEO Technical Guide for Marketers
Marketing ArticlesWe put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
What To Expect From An Auto Parts SEO Company: A Guide
Aftermarket Analysis, Marketing ArticlesAre you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results?If you need SEO services, how do you know what to even…
Auto Parts Keyword List for SEO
Aftermarket Analysis, Marketing Articles[Auto parts keyword list article updated for 2020] Are you trying to compile an auto parts keyword list for your SEO?As you may already know, we do extensive testing and experimenting on what works best for SEO. We also do our own case studies…
Online Parts Sales Top $10 Billion in 2018
Aftermarket Analysis, Market ResearchNote: this article was published in April 2018. For an updated article published in January 2019 on the automotive eCommerce market please follow the link.Annual automotive aftermarket trends forecast of auto parts ecommerce summary: •…
How to Start An Online Auto Parts Business
Marketing ArticlesHow to start an online auto parts business Here are 6 tips on how to start an online auto parts business, or even if you just want to grow your existing business. Auto parts is a fast-growing sector online, so it's worth digging into marketing…