Tag Archive for: Selling Auto Parts Online
Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchNote: this article dates from 2017. For a more recent article click here.Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…
Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days
Automotive Aftermarket Marketing, Automotive Market Research{wp_post_modified}In this automotive SEO case study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats).We're always looking for better ways to use data to analyze and optimize…
Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingNote: this article is from January 2016. For more current information, click here for automotive aftermarket trends. How big is the automotive aftermarket industry?ECommerce auto parts sales narrowed the gap with traditional brick…
Towing Search Activity Growing: Queries +28%, Mobile Search +48%
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingIf you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…
Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingThis Google Ads research covers consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics…
Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingThis 2016 Google Ads research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4x4 vehicles. Online search queries for off-road search terms grew 16% from…
How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingNote: this article is from 2015.As people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however,…
The Millennial Impact: How Millennials Changed the Auto Industry
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…
How to Calculate Customer Lifetime Value In Excel: Database Marketing Part 2
Automotive Aftermarket Marketing, Automotive Market ResearchIn this Part 2 article we'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as CLV, LTV or CLTV). Knowing CLV is essential for database marketing and using the formula in Excel is a relatively cheap and…
Customer Retention Examples, Part 1
Automotive Aftermarket Marketing, Automotive Market ResearchUse these customer retention examples to increase sales. Here are four custom retention examples that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers. We'll…
Auto Parts SEO vs Paid Search Case Study #3
Automotive Aftermarket MarketingWe posted results of a case study on SEO vs. paid search for auto parts vs. search engine optimization (SEO) several years ago.Here's another case study showing actual SEO vs. paid search results before, during and after paid brand advertising…
How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingAuto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers.Here are three ways to have a free brand advertising campaign when combined with paid search.If…
