Tag Archive for: Car Parts Marketing Ideas and Trends
Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%
Auto Aftermarket News & Trends, Auto Parts MarketingThis Google Ads research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…
How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!
Auto Aftermarket News & Trends, Auto Parts MarketingNote: this article is from 2015.
As people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however,…
The Millennial Impact: How Millennials Changed the Auto Industry
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…
How to Calculate Customer Lifetime Value In Excel
Auto Parts Marketing, Automotive Market ResearchUpdated {wp_post_modified}
Author: Jon Hedges
Jon has 40 years of marketing experience in the automotive aftermarket industry.
Click for LinkedIn profile
In this article we'll show you how to calculate customer lifetime value in Excel.…
Automotive Customer Retention Strategies
Auto Parts Marketing, Automotive Market ResearchUpdated {wp_post_modified}
Author: Jon Hedges
Jon has 40 years of marketing experience in the automotive aftermarket industry.
Click for LinkedIn profile
Use these automotive customer retention strategies to increase your sales.…
Auto Parts SEO vs Paid Search Case Study #3
Auto Parts Marketing
We posted results of a case study on SEO vs. paid search for auto parts vs. search engine optimization (SEO) several years ago.
Here's another case study showing actual SEO vs. paid search results before, during and after paid brand advertising…
How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try
Auto Aftermarket News & Trends, Auto Parts Marketing
Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers.
Here are three ways to have a free brand advertising campaign when combined with paid search.
If…
Paid Search vs SEO Case Study for Auto Parts
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchPay per click (PPC) vs automotive SEO is an important combination for marketing. A common question in the auto parts industry is the PPC vs SEO debate. Are both types of online marketing are necessary? Or do these marketing efforts detract from…
Auto Parts: Online Sales to Break $6 Billion in 2015
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research
(Editor's note: this article was originally published in November 2014, for an updated forecast, click here for a more current article.
Aftermarket auto parts online continues to grow as a sales channel, and online sales will break…
How Online Auto Parts Buyers Shop for Parts & Accessories
Auto Parts Marketing, Automotive Market ResearchIf you sell auto parts online, then your website needs to make a great first impression because auto parts buyers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
Automotive PPC Case Study vs SEO
Auto Aftermarket News & Trends, Auto Parts Marketing
Read our automotive PPC case study #1 and #2. Do you sell aftermarket car parts online and are new to PPC (pay per click) advertising? You may wonder what will happen to your site's existing organic traffic when you start paid search.
It's…
Auto Parts Marketing: Online Sales of Parts & Accessories to Hit $5 Billion in 2014
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research
Note: this article was originally published in April 2014, for an updated forecast, click here for a more current article.
If you're marketing automotive parts online, parts and accessories once again showed a significant sales increase…
