Tag Archive for: Automotive Marketing Solutions and Database Marketing Services

ACES and PIES Data Standards Questions and Answers
Auto Aftermarket News & Trends, Auto Parts MarketingACES and PIES data are essential standards for auto parts eCommerce. If you sell aftermarket parts online, understanding these data formats is key to ensuring accurate ...

Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand
Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…

VIO Big Data Shootout: Performance V8 Sedans
Auto Aftermarket News & Trends, Automotive Market ResearchFor our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…

Big Data Shootout: Let’s Look at Registrations for New Mustangs, Challengers and Camaros
Auto Aftermarket News & Trends, Automotive Market ResearchHow many new Mustangs are there? How many Camaros or Challengers? We show you who's winning the new vehicle registration race for late model muscle cars in 2016.
We wanted to see which car had the most total new vehicle registrations, as…

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days
Auto Parts Marketing, Automotive Market Research{wp_post_modified}
In this automotive SEO case study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats).
We're always looking for better ways to use data to analyze and optimize…

Mobile Drives the Motorcycle Parts Market and Motorcycle eCommerce
Auto Aftermarket News & Trends, Auto Parts MarketingGoogle released their latest report on search stats for the motorcycle parts market and how parts and accessory (P&A) shoppers are using the Internet. Consistent with what we're seeing for search stats for other categories, searches done…

Automotive Customer Retention Strategies
Auto Parts Marketing, Automotive Market ResearchUpdated {wp_post_modified}
Author: Jon Hedges
Jon has 40 years of marketing experience in the automotive aftermarket industry.
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Use these automotive customer retention strategies to increase your sales.…

Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?
Auto Aftermarket News & Trends, Auto Parts MarketingAutomotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…

Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups
Auto Aftermarket News & Trends, Automotive Market ResearchWe again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups.…

Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats
Auto Aftermarket News & Trends, Automotive Market ResearchWe looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…

Auto Parts Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics
Auto Aftermarket News & Trends, Auto Parts MarketingAuto parts online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is…

Automotive SEO Ranking Factors and Correlations Study
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…


