Tag Archive for: Automotive Digital Marketing

Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce
The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchNote: this article dates from 2017. For a more recent article click here.
Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days
Auto Parts Marketing, Automotive Market Research{wp_post_modified}
In this automotive SEO case study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats).
We're always looking for better ways to use data to analyze and optimize…

New Google SERP Format: Facts, Fiction and Rumors
Auto Aftermarket News & Trends, Auto Parts MarketingWith the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…

Towing Search Activity Growing: Queries +28%, Mobile Search +48%
Auto Aftermarket News & Trends, Auto Parts MarketingIf you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…

Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%
Auto Aftermarket News & Trends, Auto Parts MarketingThis Google Ads research covers consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics…

Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%
Auto Aftermarket News & Trends, Auto Parts MarketingThis 2016 Google Ads research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4x4 vehicles. Online search queries for off-road search terms grew 16% from…

Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%
Auto Aftermarket News & Trends, Auto Parts MarketingThis Google Ads research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…

The Millennial Impact: How Millennials Changed the Auto Industry
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…

How to Calculate Customer Lifetime Value In Excel
Auto Parts Marketing, Automotive Market ResearchUpdated {wp_post_modified}
Author: Jon Hedges
Jon has 40 years of marketing experience in the automotive aftermarket industry.
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In this article we'll show you how to calculate customer lifetime value in Excel.…

Auto Parts SEO vs Paid Search Case Study #3
Auto Parts Marketing
We posted results of a case study on SEO vs. paid search for auto parts vs. search engine optimization (SEO) several years ago.
Here's another case study showing actual SEO vs. paid search results before, during and after paid brand advertising…

How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try
Auto Aftermarket News & Trends, Auto Parts Marketing
Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers.
Here are three ways to have a free brand advertising campaign when combined with paid search.
If…


