Tag Archive for: Automotive Digital Marketing
Why Long Tail Search Changed Automotive SEO and Paid Search Forever
Automotive Market Research, Automotive MarketingLong tail keywords are the key to gaining more traffic and more sales. They became even more important with Google’s Hummingbird algorithm update, which signaled a huge new opportunity in search engine optimization. This is an important automotive…
Google Shopping: Boost Your Paid Search Campaigns This Holiday Season
Automotive MarketingGoogle Shopping can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using Google Shopping ads. They make your online paid search/pay per click (PPC) campaigns…
Cyber Monday Marketing, Black Friday Marketing for Auto Parts
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…
Automotive Aftermarket Trends: 2013 Online Sales of Auto Parts & Accessories Growing
Auto Aftermarket News & Trends, Automotive MarketingNote: this article is originally from June 2013. For an updated forecast, click here for a more current article covering online parts sales.Online sales of auto parts and accessories continue to significantly outpace brick and mortar…
6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads
Automotive MarketingWhy advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…
What You Should Know About Google’s Quality Score (or, How to Save 50% on AdWords)
Automotive MarketingIf you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…
Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Automotive Market Research, Automotive MarketingYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Google Reveals Automotive Repair & Maintenance Shopping Secrets and Trends
Auto Aftermarket News & Trends, Automotive MarketingHere are some interesting automotive repair trends on consumers searching for vehicle maintenance and repair services, for both Do It Yourself (DIY) and Do It For Me (DIFM) vehicle owners. It's the subject of a report released by the folks over…
How Enthusiasts Decide Where to Buy
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog. Today we'll take a look at how enthusiasts decide where to buy their engine components. This includes purchasing auto parts in retail stores, or purchasing online.We surveyed thousands of automotive enthusiasts about…
Google and 4 Predictions for the Automotive Aftermarket
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingGoogle is significantly changing the online landscape with new services like Google+, Google Wallet and Google Shopping. Here are our predictions how these services will be a significant specialty auto parts industry trend. Prediction 1: SEO…
5 Secrets About Social Media and The Auto Parts Buying Process
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingFacebook, Twitter and other social media sites play a huge role in the everyday lives of millions, but do they influence the buying decisions of automotive enthusiasts and automotive DIY consumers? Here are some facts to keep in mind.1). Enthusiasts…