Tag Archive for: Automotive Digital Marketing

Digital Marketing for Car Dealers
Automotive Aftermarket MarketingDealership SEO marketing: does car dealer SEO still matter?Does dealership SEO marketing matter anymore? Why, yes, it does! Here's why. Organic traffic is a top source of web traffic for the average car dealer website.The average…

SEO for the Automotive Industry: Trends to follow
Automotive Aftermarket MarketingSEO for the automotive industry seems to change and evolve all the time. Let's look at everything you need to know about automotive SEO trends.This article was written a few years back, but still applies to 2025.All forms of marketing,…

Google Shopping Image Requirements for Auto Parts
Automotive Aftermarket MarketingIf you use Google Shopping to sell auto parts and accessories, you may get notices of disapproved images. This happens when they don't comply with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received…

Auto Parts SEO Technical Guide for Marketers
Automotive Aftermarket MarketingWe put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…

Hedges & Company listed on Clutch As Top Auto Parts Marketing Agency
Automotive Aftermarket MarketingYou can probably tell from our Clutch SEO company listing, we love motorsports and automotive aftermarket industry. We get to play [vicariously] with cars and trucks every day! That's why our online marketing results make us different from other…

Automotive eCommerce Trends: Shoppers Search for Manufacturer Websites
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchD to C trends: Why auto parts shoppers search for manufacturer websites before making a purchase Here's one of the most important direct-to-consumer (D2C) eCommerce trends. While consumers search for an automotive eCommerce website, they also…

What To Expect From An Auto Parts SEO Company: A Guide
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingAre you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results?If you need SEO services, how do you know what to even…

Creating an Auto Parts Keyword List for SEO
Automotive Aftermarket MarketingAre you trying to create an auto parts keyword list for your SEO optimizations? As you may know, we recommend using our EAST acronym and Google's E-E-A-T to optimize web pages.Still, it's important to know how auto parts keywords play a…

Drive Auto Parts Sales with Remarketing and Google Shopping
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingFree Webinar on Google Shopping Presented by Google and Hedges & CompanyHedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…

Guide for Dealers: Fixed Ops SEO is Different Than New Car SEO Services
Automotive Aftermarket MarketingFixed ops SEO is significantly different than what dealerships use for front of house SEO. Shoppers search for OEM parts differently than they search for new automobiles. Front of the house marketing uses different search terms. It also has…

Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchNote: this article dates from 2017. For a more recent article click here.Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…