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What is Programmatic Marketing?
Marketing ArticlesHow programmatic marketing and real time bidding works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the advertising world in many industries. It's now available in the automotive aftermarket.It's…
Digital Marketing for Car Dealers
Marketing ArticlesDigital marketing: does car dealer SEO matter?Does car dealer SEO matter...why, yes, it does! Here's why. Organic traffic is the #1 source of web traffic for the average car dealer website in 2021.In 2021, the average car dealer…
SEO for the Automotive Industry: 2021 Trends
Marketing ArticlesSEO for the automotive industry is changing significantly for 2021. Let's look at everything you must know about automotive SEO. This was written a few years back but still applies to 2021.All forms of marketing, not just SEO marketing,…
Google Shopping Image Requirements for Auto Parts
Marketing ArticlesIf you use Google Shopping for auto parts in 2021, you may have images are disapproved for not complying with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received the "risk of disapproval" notice, followed…
Auto Parts SEO Technical Guide for Marketers
Marketing ArticlesWe put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
Hedges & Company listed on Clutch As Top Auto Parts Internet Marketing Agency
Marketing ArticlesThe team here at Hedges & Company loves the motorsports and automotive aftermarket industries. We get to work [vicariously] with cars and trucks every day. That's why our online marketing results make us different from other agencies—we…
Automotive Ecommerce Trends: Shoppers Searching for Manufacturer Websites
Aftermarket Analysis, Market Research, Marketing ArticlesD to C trends: Why auto parts shoppers search for manufacturer websites before making a purchase Here's one of the most important direct-to-consumer (D2C) eCommerce trends. While consumers search for an automotive eCommerce website, they also…
What To Expect From An Auto Parts SEO Company: A Guide
Aftermarket Analysis, Marketing ArticlesAre you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results?If you need SEO services, how do you know what to even…
Auto Parts Keyword List for SEO
Aftermarket Analysis, Marketing ArticlesAre you trying to compile an auto parts keyword list for your SEO? As you may know, we recommend using our EAST acronym and Google's E-A-T to optimize web pages.Still, it's important to know how auto parts keywords play a role. We do extensive…
Start An Online Auto Parts Business: A How-To Guide
Marketing ArticlesHow to start an online auto parts business Here are 6 tips on how to start an online auto parts business. These tips apply even if you just want to grow your existing spare parts business. Auto parts is a fast-growing sector online. Many brick…
Drive Auto Parts Sales with Remarketing and Google Shopping
Aftermarket Analysis, Marketing ArticlesFree Webinar on Google Shopping Presented by Google and Hedges & CompanyHedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
Guide for Dealers: Fixed Ops SEO is Different Than New Car SEO Services
Marketing ArticlesFixed ops SEO is significantly different than what dealerships use for front of house SEO. Shoppers search for OEM parts differently than they search for new automobiles. Front of the house marketing uses different search terms. It also has…
