Automotive Parts Digital Marketing

Read free articles on automotive parts digital marketing tips, ideas and trends. Learn best practices for auto parts digital marketing. Written for SEMA, AASA and Auto Care Association members.

Auto parts digital marketing ideas

We give you auto parts digital marketing ideas to use every day. Learn to use digital marketing. Improve your website’s visibility to increase sales.

Today’s consumers are obsessed with research before they buy a product, and more than nine out of 10 start their research online. This is true if they buy a product online or in a brick & mortar store. That’s why digital marketing is so important in the aftermarket industry today.

If you don’t use digital marketing you are missing a tremendous amount of visibility among prospective buyers.

Car parts digital marketing

Whether you call it “car parts digital marketing” or “auto parts digital marketing” it’s the same thing. The bottom line, increase your website’s visibility and your brand’s visibility online. These articles help you sell more parts.

Posts

Automotive SEO Services: A Guide

Automotive SEO services: does it really matter? Yes, automotive SEO services matter. Organic traffic is the #1 source of web traffic for the average automotive website in 2019. In 2019, the average automotive website receives 50% of total…

SEO in the Automotive Industry: 2019 Trends

SEO in the automotive industry is changing significantly for 2019. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers. All forms of marketing, not just SEO marketing, play a heightened role as…
Google Shopping feed specifications

Google Shopping Feed Specifications: New Requirements For Auto Parts Images

If you use Google Shopping, you may have an email that says images are disapproved because of Google Shopping feed specifications. Maybe you received Google's "risk of disapproval" email, followed by the "preemptively disapproved" email. Or,…
page speed and auto parts seo guide

Auto Parts SEO Technical Guide for Marketers

We put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
clutch seo agencies

Hedges & Company listed on Clutch As Top Auto Parts Internet Marketing Agency

The team here at Hedges & Company loves the motorsports and automotive aftermarket industries. We get to work [vicariously] with cars and trucks every day. That's why our online marketing results make us different from other agencies—we…
auto parts ecommerce platform

Automotive Ecommerce Trends: Shoppers Searching for Manufacturer Websites

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Auto parts eCommerce trends: Why auto parts shoppers search for manufacturer websites before making a purchase Here's one of the most important automotive eCommerce trends. While consumers search for an automotive eCommerce website, they also…

What To Expect From An Auto Parts SEO Company: A Guide

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Are you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results? If you need SEO services, how do you know what to even…
auto parts seo

5 Automotive Parts SEO Secrets Revealed

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We're going against our better judgement to publicly reveal some of our best secrets for auto parts SEO. As you may already know we do extensive testing and experimenting on what works best for SEO and we do our own case studies. Here, for…

How to Market Your Auto Parts Store Online

How to start an online auto parts business Here are 6 tips on how to start an online automotive parts business, or even if you just want to grow your existing business. Auto parts is a fast-growing sector online, so it's worth digging into…

Drive Auto Parts Sales with Remarketing and Google Shopping

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Free Webinar on Google Shopping Presented by Google and Hedges & Company Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…

Guide for Dealers: Automobile SEO Services are Different Than Auto Parts SEO

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Automobile SEO services are significantly different than for auto parts. Shoppers search for parts differently than they search for automobiles. "Front of the house" marketing uses different search terms and a different path to purchase than…
manufacturer

Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry

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.Note: this direct to consumer article is updated for 2019. Manufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer…