Posts Tagged ‘ Automotive Digital Marketing ’

Automobile Dealers: OEM Auto Parts SEO is Different Than Automobile SEO

OEM parts marketing is different from marketing automobiles. Here’s why, plus tips on how to pick a digital marketing agency. More auto dealers find selling car parts online an attractive way to grow sales at the dealership. Online parts sales not only opens up the entire world as a marketplace, the profit margins are attractive, too. According to the National Automobile Dealers Association (NADA), dealership profits from selling new cars is dropping, while profits from fixed operations including parts sales are growing. Google Partners recently quoted NADA that new car sales have a profit margin of 6%-8%, while car...

Read more »

Manufacturers: 3 Ways to Re-Tool Your Marketing for Today’s Digital Consumer

New market research on consumers’ car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and that’s exactly what today’s digital savvy buyers want. New Hedges & Company research shows consumers are increasingly going to manufacturer and brand websites as part of their shopping process. The research showed 57% of buyers visited a manufacturer’s website when shopping for a recent purchase. This was up from 43% who reported they had visited a manufacturer’s website in a 2013 auto parts purchase...

Read more »

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

auto parts industry

Our annual forecast for online car parts sales projects retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Sales Summary: …Ecommerce car parts sales outpacing brick & mortar, will reach $8.9B excluding auctions and used parts …Over $4B in online sales will be on mobile devices in 2017 …Ecommerce car parts sales projected to grow by 15% in 2017 and 2018 …Automotive Aftermarket Suppliers Association (AASA) projects total aftermarket to have compound annual growth rate of 3.6% through 2019; Do It Yourself (DIY) retail sales to grow approximately the same rate …2016 online sales...

Read more »

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

We’re always looking for better ways to use data to analyze and optimize for SEO, paid search or email marketing. Larry Kim’s blog post caught our eye on SEO strategies using click through rate (CTR) to optimize for organic traffic in light of Google’s RankBrain. We were off to conduct our own case study to see if we could add even more science to our SEO methods to improve organic results for our clients. Yay, science! Our analytical approach to automotive SEO We use a very analytical, fact-based approach for search engine optimization (SEO) for auto parts and accessories....

Read more »

New Google SERP Format: Facts, Fiction and Rumors

new Google SERP format

With the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed opinions and our recommendations for your Google AdWords campaigns selling auto parts & accessories, or motorcycle parts & accessories. One of the biggest misconceptions is that all searches will only display four ads at the top of the SERP and all right side advertising is now gone. That’s not true. Google is now showing four text ads at the top...

Read more »

Mobile Is Driving Online Tire & Wheel Search Growth

If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search activity (scroll down to the bottom to download your own free copy of the full report). Overall search queries for tires grew 20% in the fourth quarter of 2015 from the previous year and although desktop search dropped 1%, mobile search grew by 42%. Google research: Mobile is the key to growth in tire searches If you sell...

Read more »

Towing Search Activity Growing: Queries +28%, Mobile Search +48%

If you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online search queries for towing search terms grew 28% from 2014 in the third quarter, according to a Google search metrics report (scroll to the bottom to download your own free copy of the full report). One important stat is while searches on a desktop PC crept up 4% from the third quarter 2014, searches on a mobile device jumped by 48%....

Read more »

Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%

truck parts online search trends

This AdWords research covers searches conducted by consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics report (scroll to the bottom to download your own free copy of the full truck research report). Overall search queries grew by 26% including mobile, desktop and tablets. These are search queries for parts typically sold by members of SEMA and the Auto Care Association. AdWords Research: Truck Parts and Accessory Ecommerce Is Increasingly Mobile If you have a...

Read more »

Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%

Google AdWords Off-Road Parts

This AdWords research is about consumers who are searching online for off-road parts and accessories for their JeepĀ®, trucks, UTVs, off-highway motorcycles and 4×4 vehicles. Online search queries for off-road search terms grew 16% from 2014 in the third quarter, according to a Google search metrics report (scroll to the bottom to download your own free copy of the full report). One eye-opening statistic is while searches done on a desktop PC actually dropped 9% from the third quarter 2014, searches performed on a mobile device jumped 41%. Clearly, mobile devices are garnering more market share of off-road search...

Read more »

Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%

Google AdWords auto parts search terms

This AdWords research covers consumers searching online for auto parts that modify a vehicle’s performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search metrics released by Google (scroll to the bottom to download your own copy of the report). One of the notable stats is that mobile searches for performance modifying search terms increased 45%, while desktop queries actually dropped 2%, from the third quarter 2014. This marks at least the fourth consecutive year that online search for performance-type keywords as a whole grew in volume,...

Read more »

Ways Millennials Are Changing the Automotive Aftermarket

gen y marketing

Note: To get a true Generation Y marketing perspective, our genuine Gen-Y marketing intern, Brad, researched and wrote this article, which dispels a lot of myths about marketing to the millennial generation. Generation Y, better known as the millennial generation (born in 1980-2000), is the first generation to grow up with modern technology and this influences how millennials view cars and car accessories. For this generation, technology is not just another accessory; it is necessity and a way of life. Millennials find it extremely important to have top of the line technology that can be synchronized between devices. Millennials...

Read more »

How Lifetime Value (LTV) Enhances Your Online Marketing and Grows Profits | Database Marketing Part 2

excel formula

The lifetime value of a customer calculation is very useful. It lets automotive marketers know how much money to invest to gain a new customer. Calculating lifetime value lets you know what a customer is worth to your business. Our previous blog post briefly touched on lifetime value, as it served as an introduction to this one. This post will dig much deeper, giving the reader a fuller understanding of lifetime value and how it can really improve the effectiveness of your marketing budget and how you should market to returning customers. Lifetime value of the online customer defined...

Read more »

Auto Parts SEO: 6 Important Search Types to Know

If you’re optimizing a website for auto parts SEO (search engine optimization), or even if you’re trying to optimize your paid search campaign keywords, knowing how enthusiasts search online for products and services is very important. Knowing these basic categories is critical when trying to reach auto enthusiasts online through Google, Bing or Yahoo. A well-optimized website will be found for consumer organic searches performed on a variety of words, including long-tail keywords, which are searches using three or more words. 1). Part type searches with part type modifiers Enthusiasts may look for parts based on part type so...

Read more »

Auto Parts SEO vs Paid Search Case Study #3

ppc seo case study

We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and after paid brand advertising was paused for a client selling performance auto parts online. The parameters of this test were simple: our client was running paid search ads for a variety of parts on their site, plus paid search ads for their own brand name. We paused all brand name ads as a test. In cooperation...

Read more »

How to Have Free Online Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

auto parts ppc remarketing

Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers. Here are three ways to have an online brand advertising campaign at no cost when combined with paid search. If you’re already doing PPC advertising using these ideas can boost your brand awareness online for free. When we say “online brand advertising campaign” we mean showing ads for your brand (or your products) using online banner ads. Free brand advertising idea #1: A basic PPC display campaign At the most basic level, here’s how to have...

Read more »

Paid Search vs SEO Case Study #2 for Auto Parts

Pay per click (PPC) vs automotive SEO is a marketing combination we monitor very closely. A common question in the auto parts industry is the PPC vs SEO debate and whether both types of online marketing are necessary, or and whether these efforts will detract from each other when used at the same time. (You can scroll down to see our conclusion at the bottom.) This blog post shows the results of a recent SEO vs PPC case study we did but first let’s revisit a study conducted by Google a few years ago. Paid Search vs SEO case...

Read more »

SiteLock