• Twitter
  • Youtube
  • LinkedIn
  • Pinterest
  • Facebook
premier google partner agency microsoft partner advertising agency(234) 380-1650 Contact Us
Hedges & Company
  • Our Work
    • Case Studies
    • Blog Articles
    • About Us
  • Digital Marketing
    • Digital Marketing Overview
    • Pay Per Click PPC
    • SEO Plans
    • Programmatic Advertising
    • Website Audit
    • Results
  • Research
    • Automotive Market Research
    • Vehicle Registration Statistics
    • Vehicle Registration FAQs
  • Mailing Lists
    • Automotive Mailing Lists
    • Buy a Motorcycle Mailing List
    • Automotive B2B Lists
    • Automotive SIC, NAICS Codes
    • Mailing List FAQs
    • Mailing Lists >
      • BMW Owners Mailing List
      • Camaro Mailing List
      • Corvette Owners List
      • Electric Car Companies and Hybrid EV Lists for Direct Mail
      • Ford F-Truck Mailing List
      • Ford Mustang List
      • Harley-Davidson Mailing List
      • Jeep Owners Mailing List
      • Volkswagen Audi Recall List
      • Dodge Chrysler Jeep Recall List
      • Kia Recall List
  • Email Services
    • Email Prospecting
    • Email Lists
  • Careers
  • Menu Menu

Automotive Aftermarket Trends in 2021

What are the important automotive aftermarket trends in 2021? We’re the leading digital marketing agency in the aftermarket and here are our trends to watch. We give our expert analysis on the aftermarket industry. There are a lot of aftermarket trends to watch including after effects of the massive coronavirus pandemic, which affected the aftermarket world-wide.

Automotive trends: driving in new directions for 2021

Some of the latest trends in the automotive aftermarket include the continuing impact of COVID-19, the expanding use of video for digital marketing, programmatic advertising, real-time bidding (RTB), continuing changes with Google’s search algorithms and more.

We expect more merger & acquisition (M&A) activity in 2021 than in 2020.

Automotive marketing trends 2021

We’ll include our annual projection on auto parts eCommerce trends for 2021 as soon as it is published. This will include our forecast for online sales of auto parts. Learn about the auto parts industry and how it’s changing to even more online sales. Read about the 2021 continuing trends towards mobile shopping, too.

Posts

In With Audience Buying, Out With Media Buying. In With Audience Planning, Out With Media Planning

Marketing Articles
Audience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...
0 Comments
/
January 21, 2021

Automotive Email Marketing Trends 2021

Marketing Articles
Email marketing can be overwhelming, so to help out, here are the top automotive email marketing trends for 2021. Email marketing has evolved a lot in the past 40 years and continues to evolve today.When you're writing and designing…
0 Comments
/
January 14, 2021

What is Programmatic Marketing?

Marketing Articles
How programmatic marketing and real time bidding works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the advertising world in many industries. It's now available in the automotive aftermarket.It's…
0 Comments
/
December 18, 2020

Automotive Internet Marketing: Consumer Search Patterns

Aftermarket Analysis
For automotive internet marketing, it's important to know these six consumer search patterns. These are basic ways consumers search for automotive aftermarket parts and accessories websites.In this article we reveal search secrets…
2 Comments
/
October 10, 2020

Automotive Industry Future Outlook: 2021-2023

Aftermarket Analysis
The COVID-19 pandemic has changed the future of the automotive industry. We show the current situation and the future of the automotive industry, in just seven charts.We'll start by showing you the current impact of the pandemic on the auto…
5 Comments
/
October 5, 2020

Auto Parts eCommerce Market Share At $16 Billion in 2020

Aftermarket Analysis, Market Research, Marketing Articles
Auto parts eCommerce market share: transformational shift in 2020-2021 Trends in online shopping: auto parts eCommerce market share will hit $16 billion in 2020 in the US. Auto parts eCommerce market share is projected at over $22 billion…
July 28, 2020

Website Taxonomy Best Practices for Automotive Sites

Aftermarket Analysis, Marketing Articles
In this article, we asked automotive data guru Chris Fellows of DCi about website taxonomy best practices. Simply put, website taxonomy is the process to create a classification system for a site. It's a system of naming and organizing products into logical groups that share similar characteristics.
December 20, 2019
web developer

Auto Parts eCommerce Solutions

Aftermarket Analysis
Here's the ultimate comparison of the 52 best auto parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...
October 28, 2019
vehicle registration statistics vio data

Number of Licensed Drivers in USA 2020

Market Research
Need to know how many drivers are in the USA? What's the percentage of Americans with driver's licenses? This information isn't always easy to find, so we put some stats together on the number of licensed drivers in USA 2020 and how many Americans...
October 17, 2018

Digital Marketing for Car Dealers

Marketing Articles
Digital marketing for car dealers: does SEO matter?Yes, digital marketing for car dealers matters.It matters for SEO, too. Organic traffic is the #1 source of web traffic for the average car website in 2021.In 2021, the average…
October 10, 2018
Google Shopping logo

Google Shopping Image Requirements and Specifications for Auto Parts in 2021

Marketing Articles
If you use Google Shopping for auto parts in 2021, you may have images are disapproved for not complying with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received the "risk of disapproval" notice,…
September 13, 2018

Vehicles in Operation (VIO) FAQs

Market Research
Here are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation/VIO data. Q: How many cars are…
June 8, 2018

Hedges & Company blog

BLOG HOME

Driven by results.
Powered by knowledge.

Blog Categories

  • Aftermarket Analysis (129)
  • Market Research (105)
  • Marketing Articles (113)

Our Latest Articles

  • In With Audience Buying, Out With Media Buying. In With Audience Planning, Out With Media PlanningJanuary 21, 2021 - 4:25 pm
  • Automotive Email Marketing Trends 2021January 14, 2021 - 4:11 pm
  • What is Programmatic Marketing?December 18, 2020 - 2:00 pm

Location

Hedges & Company
5603 Darrow Road, Suite 100
Hudson OH 44236-5015
(234) 380-1650
Hours: 8:30am-5:00pm EST Mon.-Fri.
All company names, brand names, trademarks and logos are the property of their respective owners. BuyerZoom™ and BrandZoom™ are trademarks of Hedges & Company. Copyright 2021 Hedges & Company.

Our Services

  • Digital Marketing
  • Research
  • Mailing Lists
  • Email Services
  • Vehicle Recall Lists
  • In-Market Lists
  • Automotive Direct Mail Advertising

About Us

  • About Us
  • Our Team
  • Careers
  • Case Studies
  • News
  • Privacy & Legal

Our Blog

  • Blog Home Page
  • Aftermarket Trends & Analysis
  • Automotive Market Research
  • Aftermarket Marketing Articles
Scroll to top
Fast Quote


    Search Engine Optimization (SEO) on Google or BingPaid Search (PPC) on Google or BingDisplay ads & banner adsEmail marketingGoogle ShoppingNot sure (You can describe what you need at the bottom of the page)


    Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now


    Not being managed, or not doing online marketingManaging in-houseOutside agency


    Having positive ROI: sales vs. budgetIncreasing traffic to my websiteIncreasing brand awarenessCompeting with Amazon or eBayOther (please explain below)


    $5,000 or less$5,000 to $7,500$7,500 to $10,000$10,000 or more

    This form uses Akismet to prevent spam submissions.

    Website Audit


      Website SEO AuditDigital Marketing Audit


      Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

      This form uses Akismet to prevent spam submissions.

      SEO Quote


        Base SEO PlanSEO Leader Plan


        Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

        This form uses Akismet to prevent spam submissions.

        Mailing List Quote


          Postal listEmail listOnline digital audience

          This form uses Akismet to prevent spam submissions.

          Paid Search


            Google Shopping PlanBasic Paid Search PlaneCommerce LeaderNative or Programmatic Advertising


            Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

            This form uses Akismet to prevent spam submissions.