Automotive Aftermarket Trends in 2021

What are the important automotive aftermarket trends in 2021? We’re the leading digital marketing agency in the aftermarket and here are our trends to watch. We give our expert analysis on the aftermarket industry. There are a lot of aftermarket trends to watch including after effects of the massive coronavirus pandemic, which affected the aftermarket world-wide.

Automotive trends: driving in new directions for 2021

Some of the latest trends in the automotive aftermarket include the continuing impact of COVID-19, the expanding use of video for digital marketing, programmatic advertising, real-time bidding (RTB), continuing changes with Google’s search algorithms and more.

We expect more merger & acquisition (M&A) activity in 2021 than in 2020.

Automotive marketing trends 2021

We’ll include our annual projection on auto parts eCommerce trends for 2021 as soon as it is published. This will include our forecast for online sales of auto parts. Learn about the auto parts industry and how it’s changing to even more online sales. Read about the 2021 continuing trends towards mobile shopping, too.

Posts

In With Audience Buying and Audience Planning. Out With Media Buying and Media Planning

Marketing Articles
Audience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...

Automotive Email Marketing Trends 2021

Marketing Articles
Email marketing can be overwhelming, so to help out, here are the top automotive email marketing trends for 2021. Email marketing has evolved a lot in the past 40 years and continues to evolve today.When you're writing and designing…

What is Programmatic Marketing?

Marketing Articles
How programmatic marketing and real time bidding works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the advertising world in many industries. It's now available in the automotive aftermarket.It's…

What Is The Most Popular Truck in America

Aftermarket Analysis
We show you the most popular pickup truck in America including full-size and medium-size trucks, domestic and imported. New registrations of light trucks (including SUVs and CUVs) exceeded 9 million units in 2018. That reached around 12 million for 2019. More than 2 million pickups were sold and are expected to...
web developer

Auto Parts eCommerce Solutions

Aftermarket Analysis
Here's the ultimate comparison of the 52 best auto parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...
SUV demographics

New Car Buyer Demographics

Market Research
We get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2020. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...