Posts
In With Audience Buying, Out With Media Buying. In With Audience Planning, Out With Media Planning
Marketing ArticlesAudience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...
Automotive Email Marketing Trends 2021
Marketing ArticlesEmail marketing can be overwhelming, so to help out, here are the top automotive email marketing trends for 2021. Email marketing has evolved a lot in the past 40 years and continues to evolve today.When you're writing and designing…
What is Programmatic Marketing?
Marketing Articles How programmatic marketing and real time bidding works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the advertising world in many industries. It's now available in the automotive aftermarket.It's…
Automotive Internet Marketing: Consumer Search Patterns
Aftermarket AnalysisFor automotive internet marketing, it's important to know these six consumer search patterns. These are basic ways consumers search for automotive aftermarket parts and accessories websites.In this article we reveal search secrets…
Automotive Industry Future Outlook: 2021-2023
Aftermarket AnalysisThe COVID-19 pandemic has changed the future of the automotive industry. We show the current situation and the future of the automotive industry, in just seven charts.We'll start by showing you the current impact of the pandemic on the auto…
Auto Parts eCommerce Market Share At $16 Billion in 2020
Aftermarket Analysis, Market Research, Marketing Articles Auto parts eCommerce market share: transformational shift in 2020-2021 Trends in online shopping: auto parts eCommerce market share will hit $16 billion in 2020 in the US. Auto parts eCommerce market share is projected at over $22 billion…
Website Taxonomy Best Practices for Automotive Sites
Aftermarket Analysis, Marketing ArticlesIn this article, we asked automotive data guru Chris Fellows of DCi about website taxonomy best practices. Simply put, website taxonomy is the process to create a classification system for a site. It's a system of naming and organizing products into logical groups that share similar characteristics.
Auto Parts eCommerce Solutions
Aftermarket AnalysisHere's the ultimate comparison of the 52 best auto parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...
Number of Licensed Drivers in USA 2020
Market ResearchNeed to know how many drivers are in the USA? What's the percentage of Americans with driver's licenses? This information isn't always easy to find, so we put some stats together on the number of licensed drivers in USA 2020 and how many Americans...
Digital Marketing for Car Dealers
Marketing ArticlesDigital marketing for car dealers: does SEO matter?Yes, digital marketing for car dealers matters.It matters for SEO, too. Organic traffic is the #1 source of web traffic for the average car website in 2021.In 2021, the average…
Google Shopping Image Requirements and Specifications for Auto Parts in 2021
Marketing ArticlesIf you use Google Shopping for auto parts in 2021, you may have images are disapproved for not complying with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received the "risk of disapproval" notice,…
Vehicles in Operation (VIO) FAQs
Market ResearchHere are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation/VIO data. Q: How many cars are…
