Automotive Aftermarket Trends in 2021

What are the important automotive aftermarket trends in 2021? We’re the leading digital marketing agency in the aftermarket and here are our trends to watch. We give our expert analysis on the aftermarket industry. There are a lot of aftermarket trends to watch including after effects of the massive coronavirus pandemic, which affected the aftermarket world-wide.

Automotive trends: driving in new directions for 2021

Some of the latest trends in the automotive aftermarket include the continuing impact of COVID-19, the expanding use of video for digital marketing, programmatic advertising, real-time bidding (RTB), continuing changes with Google’s search algorithms and more.

We expect more merger & acquisition (M&A) activity in 2021 than in 2020.

Automotive marketing trends 2021

We’ll include our annual projection on auto parts eCommerce trends for 2021 as soon as it is published. This will include our forecast for online sales of auto parts. Learn about the auto parts industry and how it’s changing to even more online sales. Read about the 2021 continuing trends towards mobile shopping, too.

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how many cars on Earth, by region

How Many Cars Are There In The World in 2021?

Market Research
There are about 1.446 billion vehicles on Earth in 2021. About 21% of those vehicles are in the United States. Let's dig into more detail on how many cars are there in the world and other global automotive stats including cars per capita.Most…
What is automotive SEO? Today you need to consider E-A-T, EAST and Page Experience. It's not just about keywords anymore.

What is Automotive SEO?

Marketing Articles
As search engine optimization gets more technical each year, more people in the automotive industry ask, “what is automotive SEO?” SEO covers so many areas and is different if you’re considering an automotive parts website vs. an automotive dealership website. We thought we’d break it down covering best practices for 2021 and...

Focus on Audience Buying and Planning for Better Digital ROI

Marketing Articles
Audience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...

What is Programmatic Marketing?

Marketing Articles
How programmatic marketing and real time bidding works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the advertising world in many industries. It's now available in the automotive aftermarket.It's…

What Is The Most Popular Truck in America

Aftermarket Analysis
We show you the most popular pickup truck in America including full-size and medium-size trucks, domestic and imported. New registrations of light trucks (including SUVs and CUVs) exceeded 9 million units in 2018. That reached around 12 million for 2019. More than 2 million pickups were sold and are expected to...
web developer

Auto Parts eCommerce Platforms

Aftermarket Analysis
Here's the ultimate comparison of the 54 best auto parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...