Posts
Auto Parts Industry Growth: eCommerce at $67 Billion by 2030
Aftermarket Analysis, Market Research, Marketing ArticlesAuto parts industry growth: 9% eCommerce growth rate through 2025 Compounded annual growth rate (CAGR) for parts eCommerce is projected just under 9% through 2025. Online revenue for automotive parts eCommerce revenue will reach $38 billion…
How Many Cars Are There In The World in 2022?
Market ResearchThere are about 1.446 billion vehicles on Earth in 2022. About 21% of those vehicles are in the United States. Let's dig into more detail on how many cars are there in the world and other global automotive stats, including cars per capita.Most…
How to Perform Effective Automotive SEO
Marketing ArticlesAs search engine optimization gets more technical each year, more people in the automotive industry ask, “what is automotive SEO?” SEO E-A-T covers so many areas and is different if you’re considering an automotive parts website vs. an automotive dealership website. We thought we’d break it down covering best practices for 2022 and...
Jeep Demographics: Income, Age, Gender and More
Market ResearchWhat state has the most Jeep® vehicles? Why are Jeeps so popular? We'll kick off our Jeep demographics article with the states with the most Jeeps. Learn more about why are Jeeps so popular. The state with the most may surprise you. It's…
Focus on Audience Buying and Planning for Better Digital ROI
Marketing ArticlesAudience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...
Automotive Email Marketing and Automotive Email Subject Lines
Marketing ArticlesAutomotive email marketing can be overwhelming. To help out, here are the top automotive email marketing tips for 2022 including automotive email subject line ideas.Email marketing has evolved a lot in the past 41 years. It continues to…
What is Programmatic Marketing?
Marketing ArticlesHow programmatic marketing works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the marketing world in many industries. It's now available to the automotive aftermarket.It's a fundamental…
Consumer Search Patterns: 6 Types of Search Queries
Aftermarket AnalysisIt's important for anyone in internet marketing to understand consumer search patterns, how search intent matters and these six types of search queries. These are basic types of search queries used to find automotive aftermarket parts and accessories.In…
Automotive Industry Future Outlook: 2021-2023
Aftermarket AnalysisThe COVID-19 pandemic has changed the future of the automotive industry. We show the current situation and the future of the automotive industry, in just seven charts.We'll start by showing you the current impact of the pandemic on the…
Auto Parts eCommerce Market Share At $16 Billion in 2020
Aftermarket Analysis, Market Research, Marketing Articles Auto parts eCommerce market share: transformational shift in 2020-2021 Note: Here's a link to a more recent article on auto parts industry growth and eCommerce projections.Trends in online shopping: automotive parts eCommerce revenue…
Website Taxonomy Best Practices for Automotive Sites
Aftermarket Analysis, Marketing ArticlesIn this article, we asked automotive data guru Chris Fellows of DCi about website taxonomy best practices. Simply put, website taxonomy is the process to create a classification system for a site. It's a system of naming and organizing products into logical groups that share similar characteristics.
What Is The Most Popular Truck in America
Aftermarket AnalysisWe show you the most popular pickup truck in America including full-size and medium-size trucks, domestic and imported. New registrations of light trucks (including SUVs and CUVs) exceeded 9 million units in 2018. That reached around 12 million for 2019. More than 2 million pickups were sold and are expected to...
