New Car Buyer Demographics 2021 (Updated)
We get asked a lot of questions about new car buyer demographics. We wanted to do some in-depth data analysis to see who buys new cars in 2021.
A new (or used) vehicle is important to a lot of Americans because 85% have a drivers’ license.
Average age of new car buyers is getting older
Research published by the Federal Reserve shows the average age of a new car or truck buyer has grown older over the past decade. It is now around 53 years old. They also note that among new vehicles buyers, the 55+ age group has a 15 percentage point increase since 2000.
Here are some demographics of new car and truck buyers. This is pulled from the automotive mailing list database of 170+ million vehicle owners. They are buyers of new 2018 and 2019 model year vehicles.
And to clarify a question on these stats that came up in a recent LinkedIn posting, the car buyer demographic stats, as well as our mailing list data, are based on the owner of the vehicle. They don’t account for who influenced a purchase.
We are sorry that this post wasn't useful for you!
Let us improve this post!
Tell us how we can improve this post?