Tag Archive for: Automotive Aftermarket Trends 2021
How to Perform Effective Automotive Search Engine Optimization
Automotive Aftermarket MarketingAs search engine optimization gets more technical each year, more people in the automotive industry ask, “what is automotive SEO?” SEO E-E-A-T covers so many areas and is different if you’re considering an automotive parts website vs. an automotive dealership website. We thought we’d break it down covering best practices and...
Focus on Audience Buying and Planning for Better Digital ROI
Automotive Aftermarket MarketingAudience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...
Automotive Email Marketing and Automotive Email Subject Lines
Automotive Aftermarket MarketingAutomotive email marketing can be overwhelming. To help out, here are the top automotive email marketing tips for 2022 including automotive email subject line ideas.Email marketing has evolved a lot in the past 41 years. It continues to…
What is Programmatic Marketing?
Automotive Aftermarket MarketingWhat is programmatic marketing? In the last decade, programmatic marketing shook up the marketing world in many industries. It’s now available to the automotive aftermarket. It’s a fundamental change in ...
Automotive Industry Future Outlook: 2021-2024
Auto Aftermarket News & TrendsThe COVID-19 pandemic has changed the future of the automotive industry. We show the current situation and the future of the automotive industry, in just seven charts.We'll start by showing you the current impact of the pandemic on the auto…
Auto Parts eCommerce Market Share At $16 Billion in 2020
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research Auto parts eCommerce market share: transformational shift in 2020-2021 Note: Here's a link to a more recent article on auto parts industry growth and eCommerce projections.Trends in online shopping: automotive parts eCommerce revenue…
Conversion Rate Analysis of Automotive Sites
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingFree website conversion tool for your automotive website After extensive research and conversion rate analysis, we built a free website conversion tool you can use to measure or predict your own conversion rate.Our conversion rate experts…
Tesla Model 3 Demographics: Income, Age, Gender and More
Automotive Market ResearchDemographics of Tesla Model 3 owners: average income Let's start our Tesla Model 3 demographics analysis with average household income. In 2022 a Tesla Model 3 owner has household income of $133,879 per year, up from $128,140 per year four…
New Car Buyer Demographics
Automotive Market ResearchWe get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2020. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...
Digital Marketing for Car Dealers
Automotive Aftermarket MarketingDealership SEO marketing: does car dealer SEO still matter?Does dealership SEO marketing matter anymore? Why, yes, it does! Here's why. Organic traffic is a top source of web traffic for the average car dealer website.The average…
Pickup Truck Owner Demographics: Who Buys Pickup Trucks?
Automotive Market ResearchHere is some information on full-size pickup truck owner demographics from our automotive database. This article helps answer question many mailing list purchasers or researchers have, "who buys pickup trucks?" Demographics of pickup truck…
2017Guide for Dealers: Fixed Ops SEO is Different Than New Car SEO Services
Automotive Aftermarket MarketingUpdated {wp_post_modified} How fixed ops SEO or GEO is different Fixed ops SEO (search engine optimization) or GEO (generative engine optimization) is significantly different than what dealerships use for front of house SEO. Shoppers search…
