Tag Archive for: Auto Aftermarket Industry News & Automotive Aftermarket Research
The Millennial Impact on The Auto Industry: Ways Millennials Are Changing the Industry
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…
Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups
Auto Aftermarket News & Trends, Automotive Market ResearchWe again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups.…
Auto Parts: Online Sales to Break $6 Billion in 2015
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing(Editor's note: this article was originally published in November 2014, for an updated forecast, click here for a more current article.Aftermarket auto parts online continues to grow as a sales channel, and online sales will break…
Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats
Auto Aftermarket News & Trends, Automotive Market ResearchWe looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…
Everything You Need to Know About Vehicles in Operation (VIO)
Auto Aftermarket News & Trends, Automotive Market ResearchWe get a lot of questions on US vehicle registration data and the vehicle registration database, like "how many cars are in the U.S.?" Here are some important things you need to know about buying and using automotive registration data. What…
How Online Auto Parts Buyers Shop for Parts & Accessories
Automotive Market Research, Automotive MarketingIf you sell auto parts online, then your website needs to make a great first impression because auto parts buyers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase
Auto Aftermarket News & Trends, Automotive Market ResearchAutomotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014.Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April…
Auto Parts Sales: Is Google Forecasting a Good 2nd Quarter?
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingA promising second quarter of 2014 for auto parts and tire sales may be on the way, based off data from Google Trends.The ability to use Google Trends to forecast certain things such as flu outbreaks is well documented. We used data…
Auto Parts Marketing: Online Sales of Parts & Accessories to Hit $5 Billion in 2014
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: this article was originally published in April 2014, for an updated forecast, click here for a more current article.If you're marketing automotive parts online, parts and accessories once again showed a significant sales increase…
Google Reveals Automotive Repair & Maintenance Shopping Secrets and Trends
Auto Aftermarket News & Trends, Automotive MarketingHere are some interesting automotive repair trends on consumers searching for vehicle maintenance and repair services, for both Do It Yourself (DIY) and Do It For Me (DIFM) vehicle owners. It's the subject of a report released by the folks over…
Purchase Frequency by Vehicle Owned
Auto Aftermarket News & Trends, Automotive Market ResearchHave you ever wondered how often enthusiasts tend to buy auto parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they purchase auto parts or accessories and arranged the information by what type of vehicle they…
2 Things to Know About How Consumers Perceive Price
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday we'll give you a look at how consumers perceive prices when shopping according to Decode Implicit Marketing.How you present a price greatly affects if a consumer perceives the product as "expensive" or "cheap." Research shows that…
