Posts Tagged ‘ Auto Aftermarket Industry News & Automotive Aftermarket Research ’

Manufacturers: 3 Ways to Re-Tool Your Marketing for Today’s Digital Consumer

New market research on consumers’ auto parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and that’s exactly what today’s digital savvy buyers want. New Hedges & Company research shows consumers are increasingly going to manufacturer and brand websites as part of their parts shopping process. The research showed 57% of buyers visited a manufacturer’s website when shopping for a recent purchase. This was up from 43% who reported they had visited a manufacturer’s website in a 2013 auto parts...

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SEO Case Study: Clickthrough Rate Influences Organic Rankings

There has been a debate among SEO professionals over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results of two auto parts clients and the positive impact organic CTR has on keyword rankings. Our auto parts SEO case study results using CTR We originally became interested in using organic CTR to improve client rankings in early 2016, referring to studies cited by search gurus like Larry Kim and Rand Fishkin, and Larry’s post on Moz or on his own WordStream...

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Auto Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

auto parts industry

Our annual forecast for online parts sales puts projected retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Sales Summary: …Ecommerce auto parts sales outpacing brick & mortar, will reach $8.9B excluding auctions and used parts …Over $4B in online sales will be on mobile devices in 2017 …Ecommerce auto parts sales projected to grow by 15% in 2017 and 2018 …Automotive Aftermarket Suppliers Association (AASA) projects total aftermarket to have compound annual growth rate of 3.6% through 2019; Do It Yourself (DIY) retail sales to grow approximately the same rate …2016 online sales...

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VIO Big Data Shootout: Performance V8 Sedans

VIO Big Data Shootout: Performance V8 Sedans

For our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63 and S63. All of our contestants have powerful V8 engines, four doors and lots of soft cushy leather inside. We wanted to see which car had the most total Vehicles in Operation (VIO) as well as the biggest increase or decrease for the first half of 2016 vs. last year. We also pulled in some vehicle owner demographics...

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Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

big data shootout vehicle registrations

Who’s winning the new vehicle registration race for late model muscle cars in 2016? We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. last year. This kind of information should be useful to members of the Auto Care Association, MEMA, SEMA or AASA. Racers, start your big data engines! We pulled data from the Vehicles in Operation (VIO) database to see new registrations for  the three American modern-day muscle cars: Ford Mustang, Chevy Camaro and Dodge Challenger. We pitted these...

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New Google SERP Format: Facts, Fiction and Rumors

new Google SERP format

With the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed opinions and our recommendations for your Google AdWords campaigns selling auto parts & accessories, or motorcycle parts & accessories. One of the biggest misconceptions is that all searches will only display four ads at the top of the SERP and all right side advertising is now gone. That’s not true. Google is now showing four text ads at the top...

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Mobile Is Driving Online Tire & Wheel Search Growth

If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search activity (scroll down to the bottom to download your own free copy of the full report). Overall search queries for tires grew 20% in the fourth quarter of 2015 from the previous year and although desktop search dropped 1%, mobile search grew by 42%. Google research: Mobile is the key to growth in tire searches If you sell...

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Ways Millennials Are Changing the Automotive Aftermarket

gen y marketing

Note: To get a true Generation Y marketing perspective, our genuine Gen-Y marketing intern, Brad, researched and wrote this article, which dispels a lot of myths about marketing to the millennial generation. Generation Y, better known as the millennial generation (born in 1980-2000), is the first generation to grow up with modern technology and this influences how millennials view cars and car accessories. For this generation, technology is not just another accessory; it is necessity and a way of life. Millennials find it extremely important to have top of the line technology that can be synchronized between devices. Millennials...

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Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups

big data shootout vehicle registrations

We again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups. We compared these trucks head to head: we looked at the most total registrations for 2014 year to date, as well as the biggest increase or decrease in registrations from 2013. Let the Shootout begin! Third place but pulling strong: Ram pickup registrations First, some quick background on the Ram brand: In 2010-2011 Chrysler spun off the “Ram” brand from Dodge, so what...

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Auto Parts: Online Sales to Break $6 Billion in 2015

online auto parts sales

(Editor’s note: this article was originally published in November 2014,  for an updated forecast, click here for a more current article. Aftermarket auto parts online continues to grow as a sales channel, and online sales will break the $6 billion mark in 2015. It’s an amazing online shopping growth statistic for our industry and auto parts market size is an aftermarket industry trend that we follow closely. Online sales of new auto parts, excluding online auctions, broke $5 billion for the first time in 2014 and will increase over 17% to hit $6 billion in 2015. That trend will...

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Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats

big data shootout vehicle registrations

We looked at our US vehicle registration database of 246.9 million vehicles to see who’s winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little surprising. We took registration data for new 2014 Chevrolet Camaros, Ford Mustangs and Dodge Challengers and pitted these late model muscle cars head-to-head for our first Big Data Shootout. We wanted to see which car had the most total registrations, as well as the biggest increase or decrease from last year. We analyzed year-to-date registrations through May 2014 and...

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Everything You Need to Know About Using Vehicles in Operation (VIO) Registration Analysis

We get a lot of questions on US vehicle registration data and the vehicle registration database so here are some important things you need to know about buying and using automotive registration data. Original sources for VIO vehicle registration data The original sources for all vehicle registration data we use for analysis are state Departments of Motor Vehicles (DMVs), the OEMs (Ford, Chrysler, Toyota, etc.) and the OEM captive finance companies (an example is Ford Motor Credit Company, LLC, commonly just called “Ford Credit”). Note that this is not the same as mailing lists, which do not come from...

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How Online Auto Parts Buyers Shop for Parts & Accessories

If you sell auto parts online, then your website needs to make a great first impression because online shoppers are fleeting. This is good information to keep in mind if you’re marketing your online parts store with an automotive paid search or SEO campaign. In a recent study published by Google, it was revealed that auto parts buyers visit a lot of sites, tend to not come back much, and make fairly quick decisions. Here are some highlights of the Google online shopping study. 3 out of 4 shoppers visit several auto parts sites before buying online Most auto parts...

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Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase

auto parts and tire stores retail sales april 2014

Automotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014. Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April 2014, over April 2013 (see chart at left). That’s a strong follow up to a 4.0% increase in March, compared to one year ago in March 2013. Aftermarket car parts sales YTD: auto parts retail sales up 3.1% January 2014 showed a 2.5% increase and February had a 2.1% increase, over one year ago. That puts 2014 auto parts...

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Auto Parts Sales: Is Google Forecasting a Good 2nd Quarter?

Google automotive

A promising second quarter of 2014 for auto parts and tire sales may be on the way, based off data from Google Trends. The ability to use Google Trends to forecast certain things such as flu outbreaks is well documented. We used data from Google to plot changes in search volume for the Vehicle Parts & Accessories search category (blue line), against changes in retail sales of auto parts, accessories and tires (red). The correlation is stunning. This chart shows changes in search volume for all searches in the US in the Vehicle Parts & Accessories category. This is plotted against against changes...

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Auto Parts Marketing: Online Sales of Parts & Accessories to Hit $5 Billion in 2014

Online sales of auto parts

Note: this article was originally published in April 2014,  for an updated forecast, click here for a more current article. If you’re marketing automotive parts online, parts and accessories once again showed a significant sales increase over traditional brick and mortar retail sales in 2013. The dramatic transition in the automotive industry from brick and mortar to online continues to be one of the important auto parts industry trends to watch. This year will be our industry’s first year over $5 billion in online auto parts sales. Online sales in 2013 (excluding auctions) showed nearly a 16% increase over 2012 and online sales...

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