Tag Archive for: Auto Aftermarket Industry News & Automotive Aftermarket Research
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Product Data Questions Answered on ACES and PIES Data
Auto Aftermarket News & Trends, Automotive Market ResearchHere we explain ACES® and PIES™ product data standards. Good product data is critical for success in digital marketing, and we've been working with ACES and PIES at Hedges & Company for 20 years.(Note: here's a link for information…
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Characteristics of Automotive DIY Consumers in 2024
Automotive Market ResearchA recent 2024 survey published by the Auto Care Association using analysis from Hanover Research analyzes the characteristics and buying behaviors of automotive maintenance DIYers.The focus of the research study was to investigate the primary…
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Number of Licensed Drivers in the US 2024
Automotive Market ResearchIn 2024, there are a projected 239.24 million licensed drivers in the US, which includes 91% of US residents of driving age. That’s up from 236.4 million in 2023.
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What is “Aftermarket?” Is It A Unique Industry?
Auto Aftermarket News & Trends, Automotive Market ResearchWhat is the automotive aftermarket? It is unique among industries and we've compiled some compelling reasons to say that. In this article are some specific things that define the automotive aftermarket and what makes the aftermarket unique among industries in the world.
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Digital Influence on Auto Parts, Accessories and Replacement Tires
Auto Aftermarket News & Trends, Automotive Market ResearchDigital influence on the automotive parts & accessories market will be at $177 billion in 2023 in the US. It's projected at $200 billion in 2026 and $217.8 billion by 2028.Note: scroll down to download a PDF of this article, no registration…
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Automotive Industry Trends: Light Trucks Outselling Automobiles
Auto Aftermarket News & TrendsLight trucks in the US continue their upward growth, and are now beating cars by more than 2 to 1.Through April 2018, 3.69 million light trucks were sold in the US according to the Bureau of Economic Analysis, compared to 1.75 million automobiles.…
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Automotive eCommerce Trends: Shoppers Search for Manufacturer Websites
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingD to C trends: Why auto parts shoppers search for manufacturer websites before making a purchase Here's one of the most important direct-to-consumer (D2C) eCommerce trends. While consumers search for an automotive eCommerce website, they also…
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Auto Parts Retail Industry: Internet’s Influence on Retail Auto Parts Sales
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingIn our auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping. Nearly all offline retail sales begin online.Our latest auto parts retail industry outlook shows…
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Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…
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Drive Auto Parts Sales with Remarketing and Google Shopping
Auto Aftermarket News & Trends, Automotive MarketingFree Webinar on Google Shopping Presented by Google and Hedges & CompanyHedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
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Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…
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CTR Case Study: Click Through Rate Influences Organic Rankings
Auto Aftermarket News & Trends, Automotive Market Research[bctt tweet="A good clickthrough rate can improve your organic ranking for #SEO" username="HedgesCompany"]There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic…