Tag Archive for: Auto Aftermarket Industry News & Automotive Aftermarket Research
Digital Influence on Auto Parts, Accessories and Replacement Tires
Auto Aftermarket News & Trends, Automotive Market ResearchDigital influence on the automotive parts & accessories market will be at $177 billion in 2023 in the US. It's projected at $200 billion in 2026 and $217.8 billion by 2028.Note: scroll down to download a PDF of this article, no registration…
Automotive Industry Trends: Light Trucks Outselling Automobiles
Auto Aftermarket News & TrendsLight trucks in the US continue their upward growth, and are now beating cars by more than 2 to 1.Through April 2018, 3.69 million light trucks were sold in the US according to the Bureau of Economic Analysis, compared to 1.75 million automobiles.…
Automotive eCommerce Trends: Shoppers Search for Manufacturer Websites
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingD to C trends: Why auto parts shoppers search for manufacturer websites before making a purchase Here's one of the most important direct-to-consumer (D2C) eCommerce trends. While consumers search for an automotive eCommerce website, they also…
Auto Parts Retail Industry: Internet’s Influence on Retail Auto Parts Sales
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingIn our auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping. Nearly all offline retail sales begin online.Our latest auto parts retail industry outlook shows…
Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing[Webinar] Manufacturers direct to consumer (DTC) marketing, build your brand Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented…
Drive Auto Parts Sales with Remarketing and Google Shopping
Auto Aftermarket News & Trends, Automotive MarketingFree Webinar on Google Shopping Presented by Google and Hedges & CompanyHedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…
CTR Case Study: Click Through Rate Influences Organic Rankings
Auto Aftermarket News & Trends, Automotive Market ResearchThere has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…
Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: this article dates from 2017. For a more recent article click here.Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…
VIO Big Data Shootout: Performance V8 Sedans
Auto Aftermarket News & Trends, Automotive Market ResearchFor our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…
Big Data Shootout: Let’s Look at Registrations for New Mustangs, Challengers and Camaros
Auto Aftermarket News & Trends, Automotive Market ResearchHow many new Mustangs are there? How many Camaros or Challengers? We show you who's winning the new vehicle registration race for late model muscle cars in 2016.We wanted to see which car had the most total new vehicle registrations, as…
New Google SERP Format: Facts, Fiction and Rumors
Auto Aftermarket News & Trends, Automotive MarketingWith the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
