Tag Archive for: Automotive Aftermarket Market Research
Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…
Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%
Auto Aftermarket News & Trends, Auto Parts MarketingThis Google Ads research covers consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics…
Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%
Auto Aftermarket News & Trends, Auto Parts MarketingThis 2016 Google Ads research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4x4 vehicles. Online search queries for off-road search terms grew 16% from…
Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%
Auto Aftermarket News & Trends, Auto Parts MarketingThis Google Ads research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…
How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!
Auto Aftermarket News & Trends, Auto Parts MarketingNote: this article is from 2015.As people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however,…
The Millennial Impact: How Millennials Changed the Auto Industry
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…
Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups
Auto Aftermarket News & Trends, Automotive Market ResearchWe again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups.…
Auto Parts: Online Sales to Break $6 Billion in 2015
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research(Editor's note: this article was originally published in November 2014, for an updated forecast, click here for a more current article.Aftermarket auto parts online continues to grow as a sales channel, and online sales will break…
Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats
Auto Aftermarket News & Trends, Automotive Market ResearchWe looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…
Everything You Need to Know About Vehicles in Operation (VIO)
Auto Aftermarket News & Trends, Automotive Market ResearchHedges & Company gets a lot of questions on US vehicle registration data and the vehicle registration database, like "how many cars are in the U.S.?" Here are some important things you need to know about buying and using automotive registration…
How Online Auto Parts Buyers Shop for Parts & Accessories
Auto Parts Marketing, Automotive Market ResearchIf you sell auto parts online, then your website needs to make a great first impression because auto parts buyers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase
Auto Aftermarket News & Trends, Automotive Market ResearchAutomotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014.Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April…
