Pay per click (PPC) vs automotive SEO is an important combination for marketing. A common question in the auto parts industry is the PPC vs SEO debate. Are both types of online marketing are necessary? Or do these marketing efforts detract from…
We again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups.…
(Editor's note: this article was originally published in November 2014, for an updated forecast, click here for a more current article.
Aftermarket auto parts online continues to grow as a sales channel, and online sales will break…
We looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…
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Author: Jon Hedges
Jon has 40 years of marketing experience in the automotive aftermarket industry.
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Hedges & Company gets a lot of questions on US vehicle registration…
If you sell auto parts online, then your website needs to make a great first impression because auto parts buyers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
Automotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014.
Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April…
Read our automotive PPC case study #1 and #2. Do you sell aftermarket car parts online and are new to PPC (pay per click) advertising? You may wonder what will happen to your site's existing organic traffic when you start paid search.
It's…
A promising second quarter of 2014 for auto parts and tire sales may be on the way, based off data from Google Trends.
The ability to use Google Trends to forecast certain things such as flu outbreaks is well documented. We used data…
Note: this article was originally published in April 2014, for an updated forecast, click here for a more current article.
If you're marketing automotive parts online, parts and accessories once again showed a significant sales increase…
Auto parts online paid search advertising is now more precise than ever with the ability to reach consumers by automotive interest, on specific websites or automotive forums, or by the stage of the shopping process. This online advertising is…
New vehicle registrations grew 7.2% in 2013 and here are some of the important automotive industry trends that "drove" growth, which makes them important trends for 2014. Over 15.2 million vehicles were registered in 2013 so let's jump into…
Paid Search vs SEO Case Study for Auto Parts
Auto Aftermarket News and Trends, Auto Parts Marketing, Automotive Market ResearchBig Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups
Auto Aftermarket News and Trends, Automotive Market ResearchAuto Parts: Online Sales to Break $6 Billion in 2015
Auto Aftermarket News and Trends, Auto Parts Marketing, Automotive Market ResearchBig Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats
Auto Aftermarket News and Trends, Automotive Market ResearchEverything You Need to Know About Vehicles in Operation (VIO)
Automotive Market ResearchHow Online Auto Parts Buyers Shop for Parts & Accessories
Auto Parts Marketing, Automotive Market ResearchAutomotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase
Auto Aftermarket News and Trends, Automotive Market ResearchAutomotive PPC Case Study vs SEO
Auto Aftermarket News and Trends, Auto Parts MarketingAuto Parts Sales: Is Google Forecasting a Good 2nd Quarter?
Auto Aftermarket News and Trends, Auto Parts Marketing, Automotive Market ResearchAuto Parts Marketing: Online Sales of Parts & Accessories to Hit $5 Billion in 2014
Auto Aftermarket News and Trends, Auto Parts Marketing, Automotive Market ResearchAuto Parts Paid Search Marketing: Targeting by Interest, Websites, Vehicle Make and Topics
Auto Aftermarket News and Trends, Auto Parts MarketingTop Automobile Industry Trends for 2014
Auto Aftermarket News and Trends, Automotive Market Research