Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%

Auto Aftermarket News & Trends, Auto Parts Marketing

This 2016 Google Ads research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4x4 vehicles. Online search queries for off-road search terms grew 16% from…

Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%

Auto Aftermarket News & Trends, Auto Parts Marketing

This Google Ads research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…

How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!

Auto Aftermarket News & Trends, Auto Parts Marketing

Note: this article is from 2015. As people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however,…

The Millennial Impact: How Millennials Changed the Auto Industry

Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research

Note: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…

How to Calculate Customer Lifetime Value In Excel

Auto Parts Marketing, Automotive Market Research

Updated {wp_post_modified} Author: Jon Hedges Jon has 40 years of marketing experience in the automotive aftermarket industry. Click for LinkedIn profile In this article we'll show you how to calculate customer lifetime value in Excel.…

Automotive Customer Retention Strategies

Auto Parts Marketing, Automotive Market Research

Updated {wp_post_modified} Author: Jon Hedges Jon has 40 years of marketing experience in the automotive aftermarket industry. Click for LinkedIn profile Use these automotive customer retention strategies to increase your sales.…

Direct Mail Marketing or Email: Which is More Effective for Your Automotive Business?

Auto Parts Marketing

For years, marketers reached automotive consumers through direct mail marketing. Direct mail was an essential part of most automotive marketing campaigns. Due to the rise of email marketing, it has been falling through the cracks. Many automotive…

Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?

Auto Aftermarket News & Trends, Auto Parts Marketing

Automotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data…

Auto Parts SEO vs Paid Search Case Study #3

Auto Parts Marketing

We posted results of a case study on SEO vs. paid search for auto parts vs. search engine optimization (SEO) several years ago. Here's another case study showing actual SEO vs. paid search results before, during and after paid brand advertising…

How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

Auto Aftermarket News & Trends, Auto Parts Marketing

Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers. Here are three ways to have a free brand advertising campaign when combined with paid search. If…

Paid Search vs SEO Case Study for Auto Parts

Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research

Pay per click (PPC) vs automotive SEO is an important combination for marketing. A common question in the auto parts industry is the PPC vs SEO debate. Are both types of online marketing are necessary? Or do these marketing efforts detract from…

Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups

Auto Aftermarket News & Trends, Automotive Market Research

We again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups.…

Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%

Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%

How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!

The Millennial Impact: How Millennials Changed the Auto Industry

How to Calculate Customer Lifetime Value In Excel

Automotive Customer Retention Strategies

Direct Mail Marketing or Email: Which is More Effective for Your Automotive Business?

Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?

Auto Parts SEO vs Paid Search Case Study #3

How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

Paid Search vs SEO Case Study for Auto Parts

Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups

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