Tag Archive for: Automotive SEO PPC
Google Shopping Image Requirements for Auto Parts
Automotive Aftermarket MarketingIf you use Google Shopping to sell auto parts and accessories, you may get notices of disapproved images. This happens when they don't comply with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received…
Hedges & Company listed as Clutch Top Auto Parts Marketing Agency
Automotive Aftermarket Marketing{wp_post_modified}You can probably tell from our Clutch SEO company listing, we love motorsports and automotive aftermarket industry. We get to play [vicariously] with cars and trucks every day! That's why our online marketing results…
Creating an Auto Parts Keywords List for SEO
Automotive Aftermarket MarketingUpdated {wp_post_modified}Are you trying to create an auto parts keywords list for your SEO optimizations? As you may know, Hedges & Company recommends using our EAST acronym and Google's E-E-A-T to optimize web pages.Still, it's…
Drive Auto Parts Sales with Remarketing and Google Shopping
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingFree Webinar on Google Shopping Presented by Google and Hedges & CompanyHedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
2017Guide for Dealers: Fixed Ops SEO is Different Than New Car SEO Services
Automotive Aftermarket MarketingUpdated {wp_post_modified} How fixed ops SEO or GEO is different Fixed ops SEO (search engine optimization) or GEO (generative engine optimization) is significantly different than what dealerships use for front of house SEO. Shoppers search…
Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchManufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer (DTC) eCommerce. That's exactly what today's digital-savvy…
New Google SERP Format: Facts, Fiction and Rumors
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingWith the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed…
Towing Search Activity Growing: Queries +28%, Mobile Search +48%
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingIf you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online…
Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingThis Google Ads research covers consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics…
Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingThis 2016 Google Ads research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4x4 vehicles. Online search queries for off-road search terms grew 16% from…
Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingThis Google Ads research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…
Auto Parts SEO vs Paid Search Case Study #3
Automotive Aftermarket MarketingWe posted results of a case study on SEO vs. paid search for auto parts vs. search engine optimization (SEO) several years ago.Here's another case study showing actual SEO vs. paid search results before, during and after paid brand advertising…
